Akron, OH Digital Marketing

What is Internet Advertising for Akron, OH Small Businesses?

It's pretty easy: Akron website marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or paid ads to most Akron business owners. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Akron-based small businesses.

Today's online advertising campaigns often include dozens of website advertising plans, all working in tandem to help you drive visibility and conversions throughout Akron, Ohio or nationwide.

For instance, the best digital advertising packages in Akron will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via affiliate marketing, paid advertising, SEO, or SEO.
• Boost your Akron business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Akron through content marketing, video production, backlink building, review collection, social proof, and site improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Akron, you probably love the Akron Zips basketball team. Go Akron Zips! In addition to marketing Akron-area websites, our internet advertising company also offers Canton, Cincinnati, Cleveland, Columbus, Dayton, Hamilton, and Toledo small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Akron Organizations

For Akron businesses, we're a team of digital advertising consultants, just 558.7 miles away, who bring diverse knowledge and experience to the table. We've helped improve traffic and generate conversions across more than 100 business industries in Akron, and the rest of the country, so let's work together.

1.) PPC Management

The act of creating and optimizing Akron PPC advertising plans is known as paid ads management. Despite that simple explanation, let's explore it further.

To provide expert PPC ads management, a paid advertising agency for Akron should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a localized business differs from PPC advertising for an ecommerce store.

Local service providers in Akron, for instance, are often only interested in good leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that gets traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Akron PPC, it's important to understand what metrics will be used. For paid ads to be effective, most Akron paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Akron small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in Akron should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Akron organization through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

The use of social ads in Akron online advertising involves PPC advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Akron business boosts quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Akron businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

With our help, corporations and small businesses in Akron make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Akron internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Advertising

In digital marketing, Akron search ads is used to place ads on search engines like Google and Bing. Your Akron small business will benefit from Google advertising and Bing campaigns since they provide a quick and basic way to connect with an engaged audience looking for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to boost leads and drive revenue, which makes paid advertising a cost-effective Akron digital advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Akron.

4.) Lead Gen

A localized Akron service provider's main goal of an inbound marketing program is to grow leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Akron lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Akron small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Akron digital advertising services. This is a critical aspect of any type of internet advertising in Akron since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Akron business might not work for a different Akron business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Akron websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Akron, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Akron company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Akron small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Akron small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ohio organizations. To develop a sales funnel that produces value for your Akron business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Akron digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Akron digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Akron email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Akron organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Akron websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Akron begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Akron online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Akron website advertising firm. These are all effective ways to market content if you implement them correctly within your Akron business.

9.) Online Reputation Management (ORM)

Your online reputation in Akron and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Akron, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Akron brand.

For local service companies in Akron, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Akron storefront. Online shoppers in Akron want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Akron doctors or Akron attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Akron website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Akron.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Akron, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Akron digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Akron digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Akron, OH Website

You're going to have to think about marketing in Akron if you manage a business that sells something. You might be thinking about Akron online marketing packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Ohio business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Akron, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Akron or within Ohio.
• Akron internet marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Akron provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Akron non-digital ads!

How to Develop Akron, OH Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your Akron-based small business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Akron or beyond. You can then make sure you're targeting your Akron digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Akron audience. By doing this, you'll make sure your Akron digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Akron digital plan. The slowest moving online marketing plan in Akron is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Akron business and its digital assets than right now. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most paid advertising services in Akron that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Akron lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Akron website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Akron website visitors.

6.) Plan for continuous testing

When these Akron digital advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Akron online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Akron, OH Website Advertising Strategies

If you're a business in Akron, we want to be your digital advertising partner! When researching Akron internet marketing agencies, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Akron online marketing plans we suggest for your business. These are often the same Akron website advertising plans we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Akron probably has a lot to do with our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Akron company. We are only a short drive of 8 hours and 30 mins away from you in Akron, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• Our primary source for leads and new client development in Akron is our own digital marketing strategies.
• You probably found us in Akron via an online search for a service we provide.
• Our marketing team performs all of our Akron digital advertising packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Akron website marketing tactics that involve web development or website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital advertisers are the ones you should keep in mind when you need Akron internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

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