We can help market your small business on Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, TikTok and other social media channels.
We are a results-driven social media marketing agency with more than 19 years of experience helping small businesses and ecommerce brands make the most of social media.
To target the right audience and build brand awareness, our social media ad managers can help you leverage Facebook, Instagram, YouTube, Twitter, and LinkedIn. Through these social media networks, we can help you target prospects at any stage of the customer journey.
As a full-service social media marketing company, we have onsite copywriters, graphic designers, and video marketers ready to build out awesome creatives that get the attention of your audience.
Read on to learn more about our social media marketing services.
The goal of social media marketing services is to help you increase brand awareness, drive website traffic, generate leads, and increase revenue through social media platforms.
We typically offer social media management services on platforms like Facebook, Instagram, Twitter, and LinkedIn. These social media services can include a variety of activities such as:
The cost of our social media marketing services is based on the time spent working with you to manage your social media channels and their paid advertising. You can get started today by purchasing a block of time to put our social media team on retainer for your company.
There are many benefits of social media marketing for small businesses and ecommerce companies. Here are a few:
There are several main types of social media marketing, which include:
Organic social media marketing refers to the unpaid, non-promoted content and activities that businesses post on their social media channels.
This includes creating and publishing content, engaging with followers, and building a community around your brand to improve your social media presence.
Paid social media marketing refers to the use of paid advertising on social media platforms to reach a larger audience and drive conversions.
This includes promoted social media posts, sponsored content, and social media advertising campaigns. These are often run as a lead generation method to get an email address, or sometimes just to get a sale right away.
Influencer marketing is a type of social media marketing strategy where a business partners with an individual, who has a large following on social media, to promote their products or services.
Influencers are often popular people, celebrities, or thought leaders in their niche and have a high degree of trust and credibility with their followers.
Social media content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience.
Reputation management is the practice of monitoring and influencing an individual or company's reputation.
Social media reputation management is the process of monitoring and influencing the online conversation around a brand or individual on social media platforms.
Live streaming is a type of social media marketing strategy that allows businesses to broadcast live videos to their followers and audience.
This can be used to promote products, services, or events, as well as to build brand awareness.
Social media marketing allows you to directly engage with your audience, build brand awareness, and promote products or services in real-time. With millions of users on platforms like Facebook and Instagram, it's a valuable avenue to reach potential customers and foster loyalty among existing ones.
The best platform depends on your target audience and business goals. B2C businesses often thrive on Facebook and Instagram, while B2B companies might find more success on LinkedIn. We'll analyze your audience and recommend the most effective channels for your brand.
Each platform has its unique audience and content format. We create platform-specific content that resonates with the audience, be it visually appealing posts for Instagram, informative articles for LinkedIn, or engaging tweets for Twitter.
Yes, we handle both organic content and paid advertising campaigns. Whether it's Facebook Ads, Instagram promotions, or LinkedIn sponsored content, we can create and optimize campaigns to reach your target audience and drive conversions.
We track metrics like engagement rate, reach, click-through rate, conversion rate, and ROI. Using analytics tools like GA4, Wicked Reports, Triple Whale, etc, we continuously monitor and adjust strategies to ensure optimal performance.
The posting frequency varies based on the platform, your budget, and your business goals. Typically, we might post several times a week or month. We'll determine an optimal schedule to keep your audience engaged without overwhelming them.
Yes, community management is a crucial part of our service. We'll engage with your audience by responding to comments, answering inquiries, and managing any negative feedback to maintain a positive brand image.
The cost is basically a time-and-materials situation. We work with you to determine a budget for your social media marketing needs so we can help you set a realistic project scope.
Here are some recommended steps we often follow when creating a social media marketing plan for our clients:
By following this social media marketing plan, you can create and execute an effective strategy that will help you achieve your goals and reach your target audience.
Keep in mind, social media marketing is an ongoing process. It's important to continuously monitor, measure, and adjust your strategy to achieve the best results. With any luck, maybe your company will be one of our next internet marketing case studies.
When looking for a digital marketing expert, it helps to find a freelancer or agency with a strong background in multiple skillsets such as conversion rate optimization, lead generation, social media, email marketing, and paid advertising. You also want a partner with experience in both strategy development and hands-on execution.
Check out how we've been able to help people across multiple business industries implement effective digital marketing campaigns.
When searching for professional internet marketing experts in the United States, it is critical to assess their understanding of sales funnels, lead generation, email marketing, conversion rate optimization, SEO, and PPC. This will help you understand if you are choosing an ad agency with experience in what your business needs.
When looking for the best digital marketing experts serving Canada, it is important to assess their understanding of sales funnels, email marketing, lead generation, conversion optimization, search ranking, and paid advertising. This will help you understand if you are choosing an ad agency with experience in what matters most to you.