We can help you nurture your email lists while improving customer retention, automating email sequences, capturing abandoned carts, and more.
We are a data-driven email marketing agency with more than 19 years of experience helping local businesses and ecommerce companies build successful email campaigns.
To reach a targeted and engaged audience, our email marketing services can help you leverage squeeze pages and lead magnets to collect email addresses of potential customers. If you run an ecommerce business, our email marketing service can even help with the collection of emails from abandoned carts, product alerts, and other sources. With the help of these email capture techniques, our email marketers can send targeted messages to the inboxes of an active prospect base.
As a full-service email marketing management company, we have onsite marketing teams ready to build out beautiful, captivating email campaigns with awesome subject lines and preview texts that get great open rates, click through rates, and conversions.
Our team offers a wide range of services, including email marketing strategy and email template design.
We also provide analytics and tracking support to help our clients understand how their email campaigns are performing, and to help with making data-driven decisions.
Some of our specific email marketing services include are listed below:
As an email marketing agency, we have a team of experts who are skilled in all areas of email marketing, including design, copywriting, data analytics, and more.
We have an understanding of the best practices and latest strategies, which can help us reach and engage your target audience.
The cost of our email marketing management services is based on the time spent helping you configure, build, optimize, and run your campaigns. You can get started today by purchasing a block of time to put our email marketers on retainer for your company.
Building an email marketing list is an important step in creating a successful email marketing campaign.
Before we jump into how to build an email list though, it's important to mention that complying with the laws and regulations around email marketing, such as GDPR and CASL, is required within our email marketing services.
As a standard practice, we include a clear and visible unsubscribe link, and make sure that your email list is made up of people who have opted-in to receive emails from you. Additionally, our email marketing services cannot be used with purchased or rented email lists.
Here are a few of the strategies we help our clients use to grow their email lists:
The next step is to bring some automation into your email marketing to help us stay in touch with your subscribers between manual email blasts. Let's talk about that next!
There are many reasons to explore automated email marketing campaigns for your business.
Email marketing automation is used to automate the process of sending targeted, personalized emails to your email list subscribers.
This can save time and resources within our email marketing services, since it allows us to stay in contact with your subscribers between manual email blasts.
Here are some examples of how our email marketing management services use automation for our successful digital marketing clients:
Email marketing allows you to maintain direct communication with your customers, promote products or services, and nurture leads. It's cost-effective and offers one of the highest ROIs among digital marketing channels, making it ideal for small businesses.
Each platform has its strengths. Depending on your business needs, goals, and audience size, we can recommend the best fit. For instance, MailChimp is user-friendly and great for startups, while ActiveCampaign offers advanced automation features suitable for growing businesses.
Yes, we can seamlessly transfer your current email list to MailChimp, Constant Contact, ActiveCampaign, or most other email systems, ensuring no data loss and minimal disruption to your ongoing campaigns.
We adhere to best practices in email marketing, including list hygiene, optimized email design, and compliance with regulations like CAN-SPAM. We can also help you setup SPF and DKIM records on your domain's DNS to help with authentication. These steps help maximize deliverability and reduce the chance of your emails being marked as spam.
Absolutely! Our marketing team can craft email templates tailored to your brand's design, ensuring consistency and professionalism in all communications. If you are on a limited budget, we can alternatively use a free design template offered by your email platform.
We analyze your email list and customer behaviors to segment them into specific groups based on criteria like purchase history, demographics, or engagement levels. This allows us to send tailored messages, increasing open rates and conversions.
We monitor various metrics, including open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. These insights help us continuously optimize your campaigns for better results.
Yes, most email platforms offer automation tools. We can set up automated workflows, from welcome emails to re-engagement campaigns, ensuring you're constantly nurturing your leads and customers without manual effort.
The cost is basically a time-and-materials situation. We work with you to determine a budget for your email marketing needs so we can help you set a realistic project scope.
There are dozens of email marketing platforms and tools for you to choose from, all with their own unique benefits.
Our email marketing managers tend to suggest Mailchimp, Constant Contact, and ActiveCampaign to create and manage email marketing campaigns. However, we are open to using other platforms like HubSpot for our email marketing services.
Each of the previously mentioned email marketing tools are widely used and respected, and they all provide a range of features and options to help us manage and optimize your email marketing campaigns.
Ultimately, the choice of which platform to use will depend on your specific needs, and our email marketing management team is happy to help you explore your options!
Mailchimp is a well-established platform that offers a wide range of features for email marketing, including email list management, campaign creation and tracking, automated journeys, and integration with various third-party tools.
The platform has a user-friendly interface and offers a free plan for small businesses and individuals. Additionally, Mailchimp offers pre-designed email templates, easy to use drag-and-drop email builder, A/B testing, and insights and analytics on campaign performance.
They were recently bought out by Intuit, the company behind QuickBooks.
Constant Contact is another widely used email marketing software that offers a similar range of features to Mailchimp, including email list management, campaign creation and tracking, and automation.
The platform also offers a variety of pre-designed email templates and a drag-and-drop email builder, making it easy to create professional-looking emails. Constant Contact also provides real-time analytics, A/B testing, social media integration, and a free trial for new users.
Their pricing jumps more quickly than Mailchimp for the same features.
ActiveCampaign is a more robust and sophisticated email marketing solution than Mailchimp or Constant Contact.
It offers a more extensive range of features and automation tools, since it is targeted towards mid-market and enterprise businesses.
The platform includes email list management, campaign creation and tracking, automation, and lead scoring, as well as features like website messaging, SMS marketing, and CRM. ActiveCampaign also offers a free trial, but its pricing is generally higher than Mailchimp or Constant Contact.
It can also be a little more time consuming for our email marketing management team to set up and use because of all the additional features it offers.
When looking for a digital marketing expert, it helps to find a freelancer or agency with a strong background in multiple skillsets such as conversion rate optimization, lead generation, social media, email marketing, and paid advertising. You also want a partner with experience in both strategy development and hands-on execution.
Check out how we've been able to help people across multiple business industries implement effective digital marketing campaigns.
When searching for professional internet marketing experts in the United States, it is critical to assess their understanding of sales funnels, lead generation, email marketing, conversion rate optimization, SEO, and PPC. This will help you understand if you are choosing an ad agency with experience in what your business needs.
When looking for the best digital marketing experts serving Canada, it is important to assess their understanding of sales funnels, email marketing, lead generation, conversion optimization, search ranking, and paid advertising. This will help you understand if you are choosing an ad agency with experience in what matters most to you.