Assisted Living SEO Services

How to Rank Assisted Living Home Websites on Google

Here are some SEO strategies that are specifically tailored for continuing care retirement communities (CCRCs), adult foster homes, respite care facilities, senior apartments, home health care agencies, and other assisted living homes.

We've grouped them into technical, on-page, and off-page suggestions.

1.) Technical SEO Tips for Assisted Living Homes

Technical SEO refers to optimizing your assisted living home website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your assisted living home website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption to secure your website. Most hosting companies offer free SSL certificates that you can use.
• Create an XML sitemap for your assisted living home website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
• Implement local business schema markup to help search engines understand the content on your website.
• Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your assisted living home website.
• Regularly monitor your website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Assisted Living Homes

On-page SEO involves optimizing each page of your assisted living home website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original assisted living related content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant keywords in your website's page titles and meta descriptions.
• Optimize the headings and subheadings on your assisted living home website with relevant target keywords.
• Use related target keywords in image alt tags to provide context for your website's images.
• Use internal linking to help search engines understand the structure and hierarchy of your assisted living website.
• Use descriptive URLs that contain relevant assisted living related keywords on your website.
• Display client reviews and testimonials prominently on your assisted living home website to build trust and credibility.
• Scan your assisted living home's website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Assisted Living Homes

Off-page SEO involves all the actions taken outside of your assisted living home website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as health and senior care blogs.
• Create and maintain a strong presence on social media to engage with clients and build brand awareness.
• Encourage satisfied residents and their families to leave reviews on Google My Business and other relevant review sites.
• Collaborate with other local businesses that serve the elderly population to cross-promote services and build backlinks.
• Create listings in local business directories and citation sites that are relevant to assisted living homes to increase your website's visibility.
• Create informative and shareable content related to senior care or elder living topics that your assisted living home clients and their families would find interesting.
• Make videos to showcase your assisted living home's amenities or staff, and build engagement with clients and their families. Be sure to optimize the video content with relevant assisted living related keywords.
• Monitor your online reputation and respond promptly to client and family feedback and reviews. Even negative reviews should be responded to appropriately.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Assisted Living SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your assisted living home? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for an assisted living home, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services and amenities your home offers. Maybe you specialize in memory care, have a skilled nursing facility, or offer pet therapy.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Assisted Living Homes

• Assisted living facility [city/area]
• Memory care [city/area]
• Senior living community [city/area]
• Skilled nursing facility [city/area]
• Alzheimer's care [city/area]
• Respite care [city/area]
• Hospice care [city/area]
• Independent living [city/area]
• Assisted living for veterans [city/area]
• Pet therapy [city/area]
• 24-hour care [city/area]
• Assisted living for couples [city/area]
• Dementia care [city/area]
• Home health care [city/area]
• Assisted living with memory support [city/area]
• Assisted living with medication management [city/area]

Keyword Tip #1: Assisted living homes often target keywords related to the types of care and services they offer and their location. This helps you attract local residents and their families who are searching for senior living options nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "assisted living with pet therapy in Phoenix" may be easier to rank for than just "assisted living facility".

Pricing for Assisted Living Home SEO Packages

When it comes to our managed SEO plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.

Our campaigns are available for budgets as low as $800 per month, though we frequently work with clients who have much higher budgets.

You can get an approximate cost for your search engine optimization campaign by using the pricing calculator below.