Audiology SEO Services

How to Rank Audiologist Websites on Google

Here are some SEO strategies that are specifically tailored for hearing aid centers, speech and hearing centers, tinnitus clinics, balance disorder clinics, cochlear implant centers, hearing rehabilitation centers, pediatric audiology centers, occupational hearing conservation centers, hearing research centers, online hearing test providers, industrial audiology consulting firms, and other audiologists.

We've grouped them into technical, on-page, and off-page suggestions.

1.) Technical SEO Tips for Audiologists

Technical SEO refers to optimizing your audiology clinic website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure that your audiology website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your audiology website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption to secure your audiology website. Most hosting companies offer free SSL certificates that you can use.
• Create an XML sitemap for your audiology website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
• Implement local business schema markup to help search engines understand the content on your website.
• Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your audiology website.
• Regularly monitor your audiology website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Audiologists

On-page SEO involves optimizing each page of your audiologist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original audiology-related content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant audiology-related keywords in your website's page titles and meta descriptions.
• Optimize the headings and subheadings on your website with relevant target keywords.
• Use audiology-related target keywords in image alt tags to provide context for your website's images.
• Use internal linking to help search engines understand the structure and hierarchy of your website.
• Use descriptive URLs that contain relevant audiology-related keywords on your website.
• Display patient reviews and testimonials prominently on your audiology website to build trust and credibility.
• Scan your website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Audiologists

Off-page SEO involves all the actions taken outside of your audiology clinic website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build quality backlinks from relevant audiology-related websites, such as hearing loss blogs or health directories.
• Create and maintain a strong presence on social media to engage with patients and build brand awareness.
• Encourage satisfied audiology patients to leave reviews on Google My Business and other relevant review sites.
• Collaborate with other local healthcare providers to cross-promote services and build backlinks.
• Create listings in local business directories and citation sites that are relevant to audiologists to increase your website's visibility.
• Create informative and shareable content related to hearing health or audiology topics that your patients would find interesting.
• Make videos to showcase your audiology services or team, and build engagement with patients. Be sure to optimize the video content with relevant audiology-related keywords.
• Monitor your audiology practice's online reputation and respond promptly to patient feedback and reviews. Even negative reviews should be responded to appropriately.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Audiologist SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your audiology practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for an audiologist, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of audiology services you offer. Maybe you specialize in hearing aids, tinnitus management, or cochlear implants.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Audiologists

• Hearing aids [city/area]
• Hearing tests [city/area]
• Tinnitus management [city/area]
• Cochlear implants [city/area]
• Ear wax removal [city/area]
• Audiology evaluations [city/area]
• Pediatric audiology [city/area]
• Balance testing [city/area]
• Vestibular therapy [city/area]
• Industrial audiology [city/area]
• Custom ear plugs [city/area]
• Hearing aid repair [city/area]
• Assistive listening devices [city/area]
• Central auditory processing disorder [city/area]
• Tympanometry [city/area]
• Auditory brainstem response [city/area]

Keyword Tip #1: Audiologists often target keywords related to the audiology services they offer and their location. This helps you attract local patients who are searching for hearing and balance services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "pediatric audiology in Dallas" may be easier to rank for than just "audiology services".

Pricing for Audiology Clinic SEO Packages

When it comes to our managed search engine optimization plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with businesses who have substantially larger budgets.

You can get an approximate cost for your search engine optimization service by using the pricing calculator below.