Auto Dealer SEO Services

How to Rank Auto Dealer Websites on Google

Here are some SEO strategies that are specifically tailored for car dealerships, used car dealerships, luxury car dealerships, sports car dealerships, electric car dealerships, commercial vehicle dealerships, RV dealerships, farm equipment dealerships, online car dealerships, auto auction houses, and other auto dealers.

We've grouped them into technical, on-page, and off-page suggestions.

1.) Technical SEO Tips for Auto Dealers

Technical SEO refers to optimizing your car dealership website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure that your auto dealer website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your auto dealer website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption to secure your auto dealer website. Most hosting companies offer free SSL certificates that you can use.
• Create an XML sitemap for your website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
• Implement local business schema markup to help search engines understand the content on your website.
• Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your auto dealer website.
• Regularly monitor your website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Auto Dealers

On-page SEO involves optimizing each page of your auto dealer website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original auto dealership-related content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant auto dealership-related keywords in your auto dealer website's page titles and meta descriptions.
• Optimize the headings and subheadings on your auto dealer website with relevant target keywords.
• Use auto dealership-related target keywords in image alt tags to provide context for your website's images.
• Use internal linking to help search engines understand the structure and hierarchy of your website.
• Use descriptive URLs that contain relevant auto dealership-related keywords on your website.
• Display customer reviews and testimonials prominently on your auto dealer website to build trust and credibility.
• Scan your auto dealer website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Auto Dealers

Off-page SEO involves all the actions taken outside of your car dealership website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build quality backlinks from relevant auto dealership-related websites, such as auto review blogs or auto directories.
• Create and maintain a strong presence on social media to engage with customers and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business and other relevant review sites.
• Collaborate with other local businesses to cross-promote services and build backlinks.
• Create listings in local business directories and citation sites that are relevant to auto dealers to increase your website's visibility.
• Create informative and shareable content related to auto industry or car-buying topics that your customers would find interesting.
• Make videos to showcase your auto dealership and build engagement with customers. Be sure to optimize the video content with relevant auto dealership-related keywords.
• Monitor your auto dealership's online reputation and respond promptly to customer feedback and reviews. Even negative reviews should be responded to appropriately.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Auto Dealer SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your auto dealership? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for an auto dealer, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of vehicles you sell. Maybe you specialize in luxury cars or trucks, or perhaps you have a wide range of new and used cars.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Auto Dealerships

• New cars [city/area]
• Used cars [city/area]
• Luxury cars [city/area]
• Trucks [city/area]
• SUVs [city/area]
• Hybrid cars [city/area]
• Electric cars [city/area]
• Sports cars [city/area]
• Car financing [city/area]
• Car leasing [city/area]
• Car trade-in [city/area]
• Car maintenance [city/area]
• Car parts [city/area]
• Car service [city/area]
• Car accessories [city/area]
• Auto detailing [city/area]

Keyword Tip #1: Auto dealers often target keywords related to the types of vehicles they sell and their location. This helps you attract local customers who are searching for cars nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "used luxury cars for sale in Los Angeles" may be easier to rank for than just "luxury cars for sale".

Pricing for Car Dealership SEO Packages

When it comes to our managed SEO plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization service.