Aviation SEO Services

How to Rank Aviation Websites on Google

Here are some SEO strategies that are specifically tailored for airlines, aircraft manufacturers, airport management companies, air cargo carriers, air charter companies, aviation fuel suppliers, aviation ground handling companies, aircraft leasing and financing companies, aviation insurance companies, aviation consulting firms, aviation training and simulation companies, aviation technology providers, and other aviation companies.

We've grouped them into technical, on-page, and off-page suggestions.

1.) Technical SEO Tips for Aviation Companies

Technical SEO refers to optimizing your aviation company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure that your aviation company website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption to secure your aviation company website. Most hosting companies offer free SSL certificates that you can use.
• Create an XML sitemap for your aviation company website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
• Implement schema markup to help search engines understand the content on your website.
• Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your aviation company website.
• Regularly monitor your aviation company website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Aviation Companies

On-page SEO involves optimizing each page of your aviation company website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original aviation-related content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant aviation-related keywords in your website's page titles and meta descriptions.
• Optimize the headings and subheadings on your website with relevant target keywords.
• Use aviation-related target keywords in image alt tags to provide context for your website's images.
• Use internal linking to help search engines understand the structure and hierarchy of your aviation company website.
• Use descriptive URLs that contain relevant aviation-related keywords on your website.
• Display customer reviews and testimonials prominently on your aviation company website to build trust and credibility.
• Scan your aviation company website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Aviation Companies

Off-page SEO involves all the actions taken outside of your aviation company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build quality backlinks from relevant websites, such as aviation enthusiasts blogs or aviation directories.
• Create and maintain a strong presence on social media to engage with customers and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business and other relevant review sites.
• Collaborate with other businesses in the aviation industry to cross-promote services and build backlinks.
• Create listings in aviation industry directories and citation sites to increase your website's visibility.
• Create informative and shareable content related to the aviation industry or aircraft-related topics that your customers would find interesting.
• Make videos to showcase your aviation company and build engagement with customers. Be sure to optimize the video content with relevant aviation-related keywords.
• Monitor your aviation company's online reputation and respond promptly to customer feedback and reviews. You should respond to negative reviews, too - not just positive ones.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Aviation SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your aviation company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for an aviation company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of aviation services you specialize in offering. Maybe you offer private jet charters or helicopter tours, or perhaps you provide aircraft management and maintenance services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Aviation Companies

• Private jet charters [city/area]
• Helicopter tours [city/area]
• Aircraft management [city/area]
• Aircraft maintenance [city/area]
• Flight school [city/area]
• Aerial photography [city/area]
• Aviation fuel [city/area]
• Corporate aviation [city/area]
• Aircraft leasing [city/area]
• Aircraft sales [city/area]
• Charter planes [city/area]
• Aviation services [city/area]
• Fixed base operator [city/area]
• Air ambulance [city/area]
• Aviation training [city/area]
• Private airport [city/area]

Keyword Tip #1: Aviation companies often target keywords related to their specific services and location. This helps you attract local customers who are searching for aviation services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "private jet charters for business travel in Miami" may be easier to rank for than just "private jet charters".

Pricing for Aviation Company SEO Packages

When it comes to our managed search engine optimization plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

Our campaigns are available for budgets as low as $800 per month, though we frequently work with companies who have much higher budgets.

To obtain an estimate for the cost of your SEO campaign, please utilize the pricing calculator provided below.