Billings, MT Digital Marketing

What is Digital Marketing for Billings, MT Small Businesses?

In a most simple definition, internet marketing throughout Billings is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Billings small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Billings-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Billings, Montana or nationwide.

For example, the best digital marketing services in Billings will include tactics to:

• Promote your digital assets (sales funnels, websites, apps, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Billings business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Billings by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Billings-area websites, our internet marketing agency also offers Bozeman, and Missoula small businesses and large corporations a professional online advertising service.

Our Website Marketing Services for Billings Small Businesses

We are a team of digital marketing experts, just 1121 miles away, with diverse knowledge and experience in the latest digital advertising trends for Billings organizations. Take advantage of our experience in more than 100 business industries throughout Billings, and the rest of the country, to help improve traffic and generate conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Billings PPC advertising plans is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC ads management, a paid advertising agency for Billings should get to know your company and its goals. Since the way you approach paid advertising for a localized Billings business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Billings, for instance, are often only interested in good leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that gets traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Billings PPC management is understanding the metrics that will be used to optimize and scale. Most Billings paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Billings organization needs to use multiple strategies and marketing tools. Some of the best PPC advertising packages in Billings strive to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Billings small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

The use of social media advertising in Billings website advertising involves paid ads being run on social media platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Billings company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a good opportunity for established Billings organizations, but it's expensive for those not ready to make the most of social media marketing.

Our social ads firm helps small businesses and large corporations make the most of social media advertising by building them out with sales funnels and lead generation tools. Our Billings website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Advertising

The use of Billings search engine advertising in online marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Billings organization to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Billings online advertising strategy. For any search advertising campaign in Billings, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for nearby organizations in Billings. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Billings small businesses looking to get sales from their website.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Billings small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Billings website advertising strategies. This is a critical aspect of any type of digital marketing in Billings since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. What makes it tough is that CRO plans that work for one Billings business might not work for another Billings business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Billings websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Billings, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Billings company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Billings organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Billings company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Montana businesses. To develop a sales funnel that produces value for your Billings business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Billings digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Billings digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Billings email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Billings businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Billings websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Billings begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Billings internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Billings online advertising agency. These are all effective ways to market content if you implement them correctly within your Billings small business.

9.) Online Reputation Management (ORM)

Your online reputation in Billings and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Billings, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Billings brand.

For local service companies in Billings, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Billings storefront. Online shoppers in Billings want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Billings doctors or Billings attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Billings website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Billings.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Billings, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Billings website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Billings digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Billings, MT Website

If you manage a business in Billings that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Billings internet marketing services over other, more traditional, marketing tactics. Let's go over some of the good reasons to implement website marketing tactics within your Montana business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Billings, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Billings or across Montana.
• Billings digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Billings, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Billings non-digital ads!

How to Develop Billings, MT Internet Marketing Campaigns

Before starting your online marketing service for your Billings-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Billings website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Billings or beyond. This helps you tailor your Billings digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Billings audience. You'll be able to focus on the right keywords for your Billings digital marketing and align your content marketing plan to your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Billings digital plan. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Billings organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid ads plans in Billings that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Billings lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Billings website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Billings website.

6.) Strategize for consistent testing

If you've got all these Billings digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Billings internet marketing campaign.

Why Choose WebCitz for Your Billings, MT Online Advertising Services

We want to be the website advertising partner of your Billings organization! There are many factors to consider when researching Billings digital marketing companies. With more than 19 years of experience, you know you can trust the Billings internet marketing strategies we suggest for your small business. These are often the same Billings online advertising strategies we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Billings because of the effective implementation of our own digital marketing campaign.

However, you should select our digital advertising firm because you feel confident we're the right team for your Billings business. We are only a short drive of 16 hours and 9 mins away from you in Billings, but that time is reduced to seconds for phone and email communication!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new customers in Billings from our own website marketing plans.
• You probably found us in Billings via an online search for a service we provide.
• Our marketing team performs all of our Billings digital marketing services, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Billings online marketing plans that involve web design or website tweaks.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

When it comes time for your small business or large corporation to start the search for Billings digital marketing companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet advertising company.

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