Bismarck, ND Digital Marketing

What is Digital Marketing for Bismarck, ND Small Businesses?

In a most simple definition, internet marketing throughout Bismarck is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Bismarck small business owners think of online advertising as another phrase for SEO or paid advertising. Even though both of those services are used in digital marketing, neither fully explains the depth of a modern digital advertising program for Bismarck-based organizations.

The latest internet advertising plans often use numerous online advertising strategies, all working together to help you get more visibility and conversions throughout Bismarck and the rest of the country.

The best Bismarck website advertising packages will include strategies like:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Bismarck organization through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Bismarck by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Bismarck-area websites, our digital advertising firm also offers and Fargo small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Bismarck Businesses

We are a team of website advertising experts, just 707.6 miles away, with diverse knowledge and experience in the latest digital marketing trends for Bismarck small businesses. Take advantage of our experience in more than 100 business industries throughout Bismarck, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

1.) PPC Management

PPC Management refers to creating and optimizing Bismarck PPC advertising plans. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium PPC management, a PPC advertising firm for Bismarck often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid ads for a local Bismarck company is much different from how you'd handle it for an ecommerce brand.

Service providers in Bismarck, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Bismarck PPC is the next step. To maximize the value of paid ads, most Bismarck companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Bismarck small business should utilize multiple advertising plans and marketing tools. For example, the best Bismarck paid advertising plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Bismarck small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter that are used in Bismarck internet marketing. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Bismarck company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Bismarck businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

With our help, corporations and small businesses in Bismarck make the most of their social ads by setting up sales funnels and lead generation tools. Our Bismarck digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Marketing

The use of Bismarck search ads in website marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ads offer a quick and effective method for connecting your Bismarck small business to an engaged audience that is actively searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Bismarck website marketing tactic. To improve your return on investment with search engine advertising in Bismarck, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

For nearby service providers in Bismarck, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Bismarck businesses looking to get sales from their website.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Bismarck small business.

5.) CRO

You can't ignore conversion rate optimization services when it comes to Bismarck online advertising. There's no doubt that this is a critical element of website marketing in Bismarck, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO plans that work for one Bismarck business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page performance, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Bismarck websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Bismarck, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Bismarck company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Bismarck small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Bismarck small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Dakota organizations. To develop a sales funnel that produces value for your Bismarck business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Bismarck online marketing service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Bismarck online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Bismarck email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

8.) Content Marketing

Most Bismarck companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Bismarck websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Bismarck begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Bismarck website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Bismarck digital advertising firm. These are all effective ways to market content if you implement them correctly within your Bismarck business.

9.) Online Reputation Management (ORM)

Your online reputation in Bismarck and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Bismarck, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Bismarck brand.

For localized service companies in Bismarck, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Bismarck storefront. Online shoppers in Bismarck want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Bismarck doctors or Bismarck attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Bismarck site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Bismarck.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete website marketing company for Bismarck, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Bismarck internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Bismarck online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Bismarck, ND Website

If you manage a business in Bismarck that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Bismarck website advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement digital advertising plans for your North Dakota business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Bismarck is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Bismarck or throughout North Dakota?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Bismarck, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Bismarck non-digital ads!

How to Develop Bismarck, ND Online Advertising Campaigns

Before starting your website advertising service for your Bismarck-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Bismarck digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Bismarck or beyond is important. Your Bismarck internet marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Bismarck audience. This will help ensure you focus on the right keywords for your Bismarck internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Bismarck digital plan. In digital marketing, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Bismarck company and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid advertising plans in Bismarck that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Bismarck lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Bismarck website generates traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Bismarck website visitors.

6.) Plan for continuous testing

When these Bismarck website marketing tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Bismarck digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Bismarck, ND Internet Advertising Strategies

We want to be the online advertising partner of your Bismarck business! There are many factors to consider when researching Bismarck website advertising firms. You can trust the Bismarck digital marketing tactics we suggest for your business since we have more than 19 years of experience. Often, these are the same internet marketing strategies we use for our own lead generation and conversion rate optimization. Our own online marketing service likely landed you on our website from Bismarck.

Most importantly though, you should choose our website advertising firm for your Bismarck business because you feel confident we are the right team for your Bismarck company. We are only a short drive of 10 hours and 20 mins away from you in Bismarck, but that time is reduced further if you call or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Bismarck from our own online advertising campaigns.
• You probably found us in Bismarck via an online search for a service we provide.
• We do not outsource Bismarck website advertising packages since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Bismarck internet advertising tactics that involve website development or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website advertising.

We hope you keep our internet marketers in mind when it comes time for you to start searching for Bismarck digital advertising firms. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

800-796-8263 Email Us