Charity SEO Services

How to Rank Charity Websites on Google

If you're running a charity, you want to make sure that potential donors can easily find you online.

Here are some SEO strategies that can help you increase your online visibility and reach more people. These SEO strategies apply to international charities, disaster relief charities, poverty alleviation charities, environmental charities, animal welfare charities, health charities, education charities, youth development charities, arts and culture charities, advocacy charities, community development charities, faith-based charities, and other charities.

1.) Technical SEO Tips for Charities

Technical SEO refers to optimizing your charity website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure that your charity website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your charity website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption to secure your charity website. Most hosting companies offer free SSL certificates that you can use.
• Create an XML sitemap for your charity website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
• Implement schema markup to help search engines understand the content on your website.
• Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your charity website.
• Regularly monitor your charity website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Charities

On-page SEO involves optimizing each page of your charity website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content related to your charity that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant keywords related to your charity in your website's page titles and meta descriptions.
• Optimize the headings and subheadings on your website with relevant target keywords.
• Use charity-related target keywords in image alt tags to provide context for your website's images.
• Use internal linking to help search engines understand the structure and hierarchy of your charity website.
• Use descriptive URLs that contain relevant charity-related keywords on your website.
• Display stories of people who have benefited from your charity and how their lives have changed, prominently on your website.
• Scan your website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Charities

Off-page SEO involves all the actions taken outside of your charity website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build valuable backlinks from relevant websites, such as news publications, industry associations, or other non-profits.
• Create and maintain a strong presence on social media to engage with donors and build brand awareness.
• Encourage donors and volunteers to leave reviews on Google My Business and other relevant review sites.
• Collaborate with other non-profits or businesses that share your mission to build mutually beneficial relationships and increase your charity's exposure.
• Participate in local events or sponsor local organizations to raise awareness about your charity and build community connections.
• Create informative and shareable infographics related to your cause or impact that can attract attention and build engagement with potential donors.
• Make videos to showcase your charity's work, the impact you're making, and how donors can contribute. Optimize the video content with relevant charity-related keywords to improve search engine visibility.
• Monitor your charity's online reputation and respond promptly to donor feedback and reviews. You should respond to negative reviews, too - not just positive ones.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Charity SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your charity? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a charity, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of programs or services you'd like to promote. Maybe you're trying to attract more donors to your fundraising campaign, or perhaps you want to promote a specific cause or event.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Charities

• Charity donations [city/area]
• Charity events [city/area]
• Non-profit organizations [city/area]
• Volunteer opportunities [city/area]
• Community outreach [city/area]
• Disaster relief [city/area]
• Poverty alleviation [city/area]
• Education programs [city/area]
• Animal welfare [city/area]
• Environmental protection [city/area]
• Medical research [city/area]
• Humanitarian aid [city/area]
• Children's charities [city/area]
• Elderly care [city/area]
• Homelessness prevention [city/area]
• Hunger relief [city/area]

Keyword Tip #1: Charities often target keywords related to their cause and location. This helps you attract local donors who are searching for charities in their area.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "children's charity in Denver supporting education" may be easier to rank for than just "children's charity".

Pricing for Charity SEO Plans

The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your digital marketing budget for SEO.

Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

You can get an approximate cost for your SEO plan by using the pricing calculator below.