Chattanooga, TN Digital Marketing

What is Digital Advertising for Chattanooga, TN Organizations?

Simply put, internet advertising throughout Chattanooga is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid advertising to most Chattanooga business owners. Even though both of those services are used in website advertising, neither fully explains the depth of a modern digital marketing program for Chattanooga-based small businesses.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Chattanooga and across the country.

For instance, the best website marketing plans in Chattanooga will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Chattanooga business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Chattanooga through content marketing, video production, link building, review collection, social proof, and website improvements.
• Create and nurture relationships with email, SMS, and social media.

If you live in Chattanooga, you probably love the Chattanooga Mocs basketball team. Go Chattanooga Mocs! In addition to marketing Chattanooga-area websites, our digital marketing agency also offers Franklin, Knoxville, Memphis, Murfreesboro, and Nashville small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Services for Chattanooga Small Businesses

We're a team of online advertising consultants, just 801.3 miles away, who know and understand the latest website advertising trends for Chattanooga organizations. We've helped drive traffic and get conversions across more than 100 business industries in Chattanooga, and the rest of the country, so let's work together.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Chattanooga. Despite that simple explanation, let's explore it further.

A paid advertising agency for Chattanooga often begins by getting to know your company and its business model before providing professional paid ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

For example, local area Chattanooga service providers are often only interested in qualified leads. This can be accomplished through paid advertising that builds traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Chattanooga paid ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Chattanooga companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Chattanooga business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Chattanooga should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make your Chattanooga organization more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

With social media ads, Chattanooga internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Chattanooga company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a good opportunity for established Chattanooga businesses, but it's expensive for those not ready to make the most of social media marketing.

With our help, corporations and small businesses in Chattanooga make the most of their social ads by setting up sales funnels and lead generation tools. In our Chattanooga digital marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Marketing

In online advertising, Chattanooga search engine ads is used to place ads on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Chattanooga business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Chattanooga website marketing tactic. To improve your return on investment with search engine advertising in Chattanooga, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

A nearby Chattanooga service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Chattanooga lead generation strategies.

Our online marketing team has tried and implemented so many different lead generation plans in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Chattanooga small business.

5.) CRO

You can't ignore conversion rate optimization game plans when it comes to Chattanooga internet marketing. This is an essential component of any kind of internet advertising in Chattanooga since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it tough is that CRO plans that work for one Chattanooga business might not work for another Chattanooga business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Chattanooga websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Chattanooga, and many other factors.

6.) Revenue Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Chattanooga small business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Chattanooga company. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Building a revenue funnel for your Chattanooga organization is harder than explaining its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Tennessee businesses. To develop a sales funnel that produces value for your Chattanooga business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. Working with one of our website advertising experts, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Chattanooga digital advertising service.

7.) Email Marketing

With effective email marketing solutions, you can raise brand awareness, generate website traffic, engage past customers, grow sales, and find out what's going on with your target audience.

We help our Chattanooga website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Chattanooga email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Chattanooga organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Chattanooga websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Chattanooga begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Chattanooga digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Chattanooga online marketing firm. These are all effective ways to market content if you implement them correctly within your Chattanooga business.

9.) Online Reputation Management (ORM)

Your online reputation in Chattanooga and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Chattanooga, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Chattanooga brand.

For nearby service companies in Chattanooga, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Chattanooga storefront. Online shoppers in Chattanooga want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Chattanooga doctors or Chattanooga attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Chattanooga website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Chattanooga.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Chattanooga, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Chattanooga online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chattanooga website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Chattanooga, TN Website

If you run a business in Chattanooga that sells products or services, you're going to need marketing to get sales. You might be thinking about Chattanooga internet marketing services over other, more traditional, marketing tactics. Here are some reasons you should implement online advertising strategies for your Tennessee business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Chattanooga. You might as well choose a format and medium that can follow your target audience wherever they go in Chattanooga or within Tennessee.
• The flexibility of Chattanooga digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Chattanooga provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Chattanooga!

How to Develop Chattanooga, TN Digital Marketing Plans

To start your internet marketing campaign for your Chattanooga business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Chattanooga or beyond. You can then make sure you're targeting your Chattanooga online marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Chattanooga online advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing plans sooner

If you plan to incorporate SEO in your Chattanooga digital strategy, make that your first priority. The slowest moving digital advertising plan in Chattanooga is search engine optimization. Search engines take weeks or months to recognize and index the updates you make to your website, your content, and your backlinks.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Chattanooga business. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Chattanooga PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Chattanooga lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Chattanooga website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Chattanooga website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Chattanooga website marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Chattanooga digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Chattanooga, TN Internet Advertising Strategies

Our goal is to be your Chattanooga company website marketing partner! When researching Chattanooga website advertising firms, there are a lot of factors to consider. You can trust the Chattanooga digital marketing tactics we suggest for your business since we have more than 19 years of experience. Chattanooga internet marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Chattanooga probably has a lot to do with our own online advertising campaign.

Our website advertising firm should be your choice for your Chattanooga business because you feel we are the right team. We are only a short drive of 11 hours and 55 mins away from you in Chattanooga, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Chattanooga is our own internet advertising tactics.
• You probably found us in Chattanooga after looking for a service we offer.
• We don't outsource Chattanooga website marketing plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WordPress, WooCommerce, and Shopify for any Chattanooga internet advertising plans that need website development or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website advertising.

When it comes time for your small business or large corporation to start the search for Chattanooga digital marketing agencies, we hope you keep our digital advertisers in mind for the task. To start a discussion with the helpful staff at our internet marketing agency, just send us an email or give us a call.

800-796-8263 Email Us