Columbia, MO SEO Services

Types of Columbia SEO Campaigns

We offer local, franchise, enterprise, and ecommerce SEO services throughout Missouri, so one of those should be helpful for your Columbia SEO plan. If you choose WebCitz for your nearby digital marketing services, we'll assemble a custom search engine optimization strategy for your business.

In addition to optimizing Columbia-area SEO services, our search marketing team also offers Kansas City, Springfield, and St. Louis small businesses and large corporations a skilled search engine optimization service.

1.) Local SEO

The most common type of SEO plan we offer in Columbia is for local search engine optimization. This is the service of helping local businesses show up higher in search engine results. We love helping with search engine optimization in Columbia because there are so many exciting places to visit, such as Bur Oak Brewing Co., L.A. Nickell Golf Course, Capen Park, and others.

For example, if you were a lawyer in Columbia, you'd want to show up higher in organic search results for "Columbia lawyers." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. You'll show up in Columbia Google Maps with these types of search engine optimization improvements.

2.) Enterprise SEO

For big SEO projects, our search engine optimization company has enterprise-level search engine optimization campaigns. You'll be looking for complex SEO if you need to deploy a complex search engine optimization strategy for your search marketing campaign.

This typically involves targeting extremely competitive keywords on a national level or managing the SEO services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer search engine optimization and Ahrefs, really come into play. With complex SEO, you can expect a serious amount of effort put forth from our SEO team. We'll audit your entire site and past search engine optimization efforts, build out a content marketing strategy, then we'll move into off-page, technical, and on-page SEO campaigns.

3.) Franchise SEO

In a lot of ways, franchise search engine optimization is like local search engine optimization - it's all about the Columbia franchise owners. This SEO service helps improve local visibility for each of your locations.

In this case, we do all the local SEO campaigns described above, but for each location of your franchise. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

4.) Ecommerce SEO

Our specialty is helping you rank your Columbia storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce organization.

Are you looking for Columbia SEO firms to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. The ideal pairing for your Columbia ecommerce business is working with a digital agency that has onsite ecommerce developers and search engine optimization experts. This allows both of our departments to work in tandem to provide efficient technical, on-page, and off-page search engine optimization plans. Our search engine optimization agency will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

Website Platforms We Optimize for Search Results

We're a comprehensive digital firm, just 520.2 miles away from Columbia, and we have in-house web developers and search engine optimization consultants.

This provides our search engine optimization company a competitive advantage when performing Columbia search engine marketing within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

1.) WordPress SEO

The most popular CMS platform we've seen used in Columbia is WordPress.

We are often hired to optimize Yoast search engine optimization settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo problems, and improve URL structures within the WordPress platform.

Learn more about our WordPress search engine optimization services.

2.) WooCommerce SEO

Because it's the standard of ecommerce within WordPress, it's no surprise WooCommerce is so popular.

We often help Columbia ecommerce storefronts with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

3.) Shopify SEO

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

Columbia Shopify storefronts often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template problems, fixing broken links, and more! Learn more about our Shopify SEO options.

If you're looking for Columbia SEO firms, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.

Pricing for Columbia SEO

We determine the cost of our managed SEO services based on the amount of time you have available to allocate to search engine optimization in your marketing budget.

We are happy to work with budgets as low as $800/month, but frequently work with budgets considerably higher.

Please use the pricing calculator below to get an estimate for the cost of your SEO campaigns.

SEO Tips for Columbia Websites

Discover these Columbia-specific SEO tips for companies in the fourth-most populous city in Missouri.

• Incorporate local keywords: Ensure your website content includes Columbia-centric keywords, such as "Columbia roofing companies" or "activities in Columbia." Use tools like Ahrefs or Semrush to identify popular local search terms.
• Claim your Google Business Listing: A vital step for any local business is claiming your Google My Business Listing. This will help you appear in Google's "local pack" when people search for businesses in Columbia. Complete all relevant information and upload photos of your small business.
• Get listed in local directories: Many local directories are available for listing, such as CoMo.gov or CoMoConnected.com. Listing in these directories can boost your local visibility and generate valuable backlinks to your website.
• Build local backlinks: As previously mentioned, backlinks from popular Columbia sites can be advantageous for your SEO. Some examples of highly popular sites in Columbia include the Columbia Tribune, Visit Columbia, and University of Missouri website.
• Implement schema markup: Schema markup helps search engines better understand your website's content and can improve your visibility in search results. Be sure to include relevant schema markup, such as local business schema, on your website.
• Produce local content: Creating content that is relevant to Columbia and its residents can boost your local visibility. This could entail blog posts about local events, attractions, or news, or designing local landing pages for specific neighborhoods or areas within the city.
• Promote internet reviews: Positive reviews can enhance your local search visibility and attract more clients. Encourage customers to leave reviews on your GMB Listing, Yelp, or other relevant review platforms.

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Why Choose Us as Your Columbia SEO Company

Here are some reasons to choose our SEO agency, just short drive of 8 hours and 18 mins away (or mere seconds for a phone call!), targeted to Columbia:

• Extensive History: We have more than 19 years of experience providing professional SEO campaigns throughout the country.
• Never Outsourced: We do not outsource SEO services, since we have our own team of consultants at our search engine optimization firm.
• WordPress Knowledge: We are very familiar with WordPress, the most commonly used CMS platform for Columbia web designs.
• Ecommerce Experience: Our development team is very familiar with WooCommerce and Shopify for any Columbia ecommerce website developments you might be considering.
• Availability: You can reach us on the phone, live chat, or email for all your SEO questions.