Columbus, OH SEO Services

Types of Columbus SEO Campaigns

We offer franchise, enterprise, ecommerce, and local search engine optimization campaigns throughout Ohio, so one of those should be helpful for your Columbus search engine optimization service. If you choose WebCitz for your nearby digital marketing plans, we'll assemble a custom SEO plan for your small business.

In addition to optimizing Columbus-area search engine optimization campaigns, our search marketing team also offers Akron, Canton, Cincinnati, Cleveland, Dayton, Hamilton, and Toledo small businesses and large corporations a proficient SEO campaign.

1.) Local SEO

The most common type of search engine optimization service we offer in Columbus is for local area SEO. This is the service of helping localized businesses show up higher in search engine results. We love helping with SEO in Columbus because there are so many exciting places to visit, such as Land–Grant Brewing Company, Franklin Park Conservatory, Central Ohio Fire Museum, and others.

For example, if you were a lawyer in Columbus, you'd want to show up higher in organic search results for "Columbus lawyers." This would involve performing a local search engine optimization scan of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink strength, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. You'll show up in Columbus Google Maps with these types of SEO improvements.

2.) Enterprise SEO

For big search engine optimization projects, our SEO firm has enterprise-level SEO plans. You'll be searching for enterprise search engine optimization if you need to deploy a complex SEO plan for your search marketing plan.

This typically involves targeting extremely competitive keywords on a national level or managing the search engine optimization campaigns of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. With enterprise SEO, you can expect a serious amount of effort put forth from our search engine optimization team. We'll scan your entire website and past SEO efforts, build out a content marketing plan, then we'll move into technical, on-page, and off-page SEO plans.

3.) Franchise SEO

In a lot of ways, franchise SEO is like local area SEO - it's all about the Columbus franchise owners. This search engine optimization campaign helps improve local visibility for each of your locations.

In this case, we do all the nearby SEO plans described above, but for each location of your franchise. Optimizing multiple Google My Business profiles, performing SEO on a much more complex website, possibly handling franchisee requests, and ranking for franchise opportunity keywords are some of the major differences.

4.) Ecommerce SEO

Helping improve your placements for the products and services your Columbus storefront sells online is one of our specialties. In fact, ecommerce search engine optimization is a vital part of any search marketing campaign for ecommerce small businesses.

Are you searching for Columbus SEO companies to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. The ideal pairing for your Columbus ecommerce business is working with a digital firm that has onsite ecommerce developers and search engine optimization experts. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page SEO campaigns. Our search engine optimization firm will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

Website Platforms We Optimize for Search Results

We're a full-service digital company, just 554.1 miles away from Columbus, and we have in-house website developers and SEO specialists.

This provides our SEO agency a competitive advantage when performing Columbus search engine marketing within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

1.) WordPress SEO

The most popular CMS platform we've seen used in Columbus is WordPress.

We are often hired to optimize Yoast search engine optimization settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo concerns, and improve URL structures within the WordPress platform.

Learn more about our WordPress search engine optimization plans.

2.) WooCommerce SEO

Because it's the standard of ecommerce within WordPress, it's no surprise WooCommerce is so popular.

We often help Columbus ecommerce storefronts with Search Engine Optimization for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

3.) Shopify SEO

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

Columbus Shopify storefronts often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template problems, fixing broken links, and more! Learn more about our Shopify search engine optimization options.

If you're searching for Columbus SEO companies, make sure to ask if they have in-house web developers or if you'll need to hire an outside agency for that.

Pricing for Columbus SEO

We determine the cost of our managed SEO packages based on the amount of time you have available to allocate to SEO in your marketing budget.

We are happy to work with budgets as low as $800/month, but frequently work with budgets considerably higher.

Please use the pricing calculator below to get an estimate for the cost of your search engine optimization services.

SEO Tips for Columbus Websites

Explore these Columbus-specific SEO tips for small businesses in Ohio's capital city.

• Incorporate local keywords: Make sure your website content features Columbus-centric keywords, such as "Columbus dining" or "things to do in Columbus." Utilize tools like Ahrefs or Semrush to discover popular local search terms.
• Register your Google Listing: A crucial step for any local business is claiming your Google Local Listing. This will help you appear in Google's "local pack" when people search for companies in Columbus. Fill out all pertinent information and upload photos of your establishment.
• Get listed in local directories: Numerous local directories are available for listing, such as ExperienceColumbus.com or ColumbusUnderground.com. Listing in these directories can enhance your local visibility and generate valuable backlinks to your website.
• Build local backlinks: As mentioned earlier, backlinks from popular Columbus sites can be beneficial for your SEO. Some examples of highly popular sites in Columbus include the Columbus Dispatch, Experience Columbus, and Columbus Monthly.
• Implement schema markup: Schema markup assists search engines in comprehending your website's content and can boost your visibility in search results. Ensure you include relevant schema markup, such as local business schema, on your website.
• Write local content: Crafting content relevant to Columbus and its residents can enhance your local visibility. This may include blog posts about local events, points of interest, or news, or creating local landing pages for specific neighborhoods or districts within the city.
• Promote company reviews: Positive reviews can elevate your local search visibility and bring in more clients. Encourage clients to leave reviews on your Google Business Listing, Yelp, or other pertinent review platforms.

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Why Choose Us as Your Columbus SEO Firm

Here are some reasons to choose our search engine optimization company, just short drive of 8 hours and 16 mins away (or mere seconds for a phone call!), targeted to Columbus:

• Extensive History: We have more than 19 years of experience providing premium SEO plans throughout the country.
• Never Outsourced: We do not outsource SEO campaigns, since we have our own team of professionals at our SEO agency.
• WordPress Knowledge: We are very familiar with WordPress, the most commonly used CMS platform for Columbus web designs.
• Ecommerce Experience: Our development team is very familiar with WooCommerce and Shopify for any Columbus ecommerce website developments you might be considering.
• Availability: You can reach us on the phone, live chat, or email for all your SEO questions.