Daycare SEO Services

How to Rank Daycare Websites on Google

If you're a daycare provider, having a strong online presence is essential to attract parents looking for childcare services.

Here are some SEO strategies to help improve your daycare website's visibility in search engine results pages. These SEO strategies apply to family daycare providers, in-home daycare providers, center-based daycare providers, Montessori daycare providers, bilingual daycare providers, outdoor-focused daycare providers, Waldorf daycare providers, play-based daycare providers, Reggio Emilia daycare providers, co-op daycare providers, after-school daycare providers, and other daycare providers.

1.) Technical SEO Tips for Daycare Providers

Technical SEO refers to optimizing your daycare company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption to secure your daycare website. Most hosting companies offer free SSL certificates.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website's pages.
• Implement local business schema markup related to your daycare services to help search engines understand the content on your website.
• Use canonical tags to prevent duplicate content issues if you have the same content available on multiple URLs of your daycare website.
• Regularly monitor your website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Daycare Providers

On-page SEO involves optimizing each page of your daycare website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content related to your daycare services that targets parents' search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant keywords related to your daycare services in your website's page titles and meta descriptions.
• Optimize your daycare website's headings and subheadings with target keywords related to your daycare services.
• Include target keywords related to your daycare services in image alt tags to provide context for your website's images.
• Use internal linking to help search engines understand the structure and hierarchy of your daycare website.
• Use descriptive URLs that contain relevant keywords related to your daycare services on your website.
• Display parent reviews and testimonials prominently on your daycare website to build credibility and social proof.
• Scan your website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Daycare Providers

Off-page SEO involves all the actions taken outside of your daycare company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build valuable backlinks from relevant websites, such as parenting blogs or directories for childcare services.
• Create and maintain a strong presence on social media to engage with parents and build brand awareness.
• Encourage satisfied parents to leave reviews on Google My Business and other relevant review sites.
• Collaborate with other local businesses or organizations, such as schools or community centers, to build backlinks and promote your daycare services.
• Create listings in local business directories and citation sites to increase your daycare website's visibility and credibility.
• Create informative and shareable content related to parenting and childcare topics that can attract attention and build engagement with potential clients. This can include blog articles, infographics, or videos.
• Make videos to showcase your daycare's staff and facilities. Optimize the video content with relevant keywords related to your daycare services to improve search engine visibility.
• Monitor your online reputation and respond promptly to parent feedback and reviews. This can help you address any issues or concerns and show potential clients that you value their feedback and prioritize their children's safety and wellbeing.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Daycare SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your daycare? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a daycare provider, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to promote. Maybe you offer after-school care services and want to attract parents looking for a safe and educational environment for their kids. Perhaps you just don't feel like you are getting enough inquiries for your infant or toddler care services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Daycare Providers

• Daycare [city/area]
• Childcare services [city/area]
• Preschool programs [city/area]
• After-school care [city/area]
• Infant care [city/area]
• Toddler care [city/area]
• Summer camps [city/area]
• Educational programs [city/area]
• Before-school care [city/area]
• Drop-in daycare [city/area]
• Flexible daycare services [city/area]
• Child development [city/area]
• Play-based learning [city/area]
• Early childhood education [city/area]
• Montessori programs [city/area]
• Licensed daycare [city/area]

Keyword Tip #1: Daycare providers often target keywords related to their services and location. This helps you attract local parents who are searching for daycare services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "infant care services in Los Angeles with extended hours" may be easier to rank for than just "infant care".

Pricing for Daycare Company SEO Services

When it comes to our managed search engine optimization services, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

Our plans are available for budgets as low as $800 per month, though we frequently work with customers who have much higher budgets.

You can get an approximate cost for your SEO plan by using the pricing calculator below.