Dentist SEO Services

How to Rank Dentist Websites on Google

As a dentist, you want your website to appear at the top of search engine results pages when potential patients search for dental services in your area.

Here are some SEO strategies to help improve your dental website's visibility and attract more patients. These SEO strategies apply to general dentists, pediatric dentists, orthodontists, endodontists, periodontists, oral surgeons, prosthodontists, cosmetic dentists, implant dentists, holistic dentists, emergency dental clinics, mobile dental clinics, and other dentists.

1.) Technical SEO Tips for Dentists

Technical SEO refers to optimizing your dental office website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your dental website's speed using a tool like Google PageSpeed Insights and optimize it as necessary to provide a smooth user experience for your potential patients.
• Use HTTPS encryption to secure your dentist website, which can provide added trust and security for potential patients searching for dental services.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your dental website's pages.
• Implement local business schema markup related to your services to help search engines understand the content on your dentist website better.
• Use canonical tags to prevent duplicate content issues if you have the same content available on multiple URLs of your dental website.
• Regularly monitor your dental website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Dentists

On-page SEO involves optimizing each page of your dentist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content related to dental services that targets patients' search intent and educates them on dental procedures and oral health. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant keywords related to dental services in your website's page titles and meta descriptions to improve your dental website's visibility in search engine results pages.
• Optimize your dental website's headings and subheadings with target keywords related to dental services to help search engines understand the structure and content of your dental website better.
• Include target keywords related to dental services in image alt tags to provide context for your website's images.
• Use internal linking to help search engines understand the structure and hierarchy of your dental website, and to direct potential patients to relevant pages on your website.
• Use descriptive URLs that contain relevant keywords related to dental services on your website.
• Display patient reviews and testimonials prominently on your dental website to build credibility and social proof and encourage potential patients to choose your dental services.
• Scan your dentist website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Dentists

Off-page SEO involves all the actions taken outside of your dental office website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build valuable backlinks from relevant websites, such as dental associations, health directories, or local business directories.
• Create and maintain a strong presence on social media platforms that are popular with potential patients, such as Facebook, Twitter, or Instagram, to engage with them and build brand awareness for your services.
• Encourage satisfied patients to leave reviews on popular review sites, such as Google My Business, Yelp, or Healthgrades, to improve your dental website's credibility and attract more patients to your services.
• Collaborate with other local businesses, such as orthodontists or oral surgeons, to cross-promote your dental services and build backlinks to your dental website.
• Create listings in local business directories and citation sites to increase your dental website's visibility and credibility.
• Create informative and shareable content related to dental health and hygiene, such as oral health tips or frequently asked questions about dental procedures, that can attract attention and build engagement with potential patients.
• Make videos to showcase your dental services and facilities. Optimize the video content with relevant keywords related to your dental services to improve search engine visibility.
• Monitor your online reputation and respond promptly to patient feedback and reviews. This can help you address issues or concerns and show potential patients that you value their feedback and prioritize their dental health and comfort.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Dental SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your dental practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a dental practice, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to promote. Maybe you offer cosmetic dentistry services and want to attract patients looking to improve their smile. Perhaps you just don't feel like you are getting enough new patient leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Dental Practices

• Dentist [city/area]
• Cosmetic dentistry [city/area]
• Teeth whitening [city/area]
• Dental implants [city/area]
• Invisalign [city/area]
• Emergency dental services [city/area]
• Root canal treatment [city/area]
• Dental checkup [city/area]
• Pediatric dentistry [city/area]
• Periodontal treatment [city/area]
• Dental veneers [city/area]
• Restorative dentistry [city/area]
• Tooth extraction [city/area]
• Dental crowns [city/area]
• Dental bridges [city/area]
• Sedation dentistry [city/area]

Keyword Tip #1: Dentists often target keywords related to their services and location. This helps you attract local patients who are searching for dental services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "invisalign for adults in San Francisco" may be easier to rank for than just "invisalign".

Pricing for Dental Office SEO Packages

When it comes to our managed search engine optimization plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

Although we're more than happy to work with budgets starting at $800 per month, many of our clients have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization service.