Durham, NC Web Design Services

Our Durham Web Services

We are a one-stop web design company with a large group of onsite website developers and ecommerce web developers. Our website design team is separated into two groups, each focusing on either template or custom web development services.

1.) Template-Based Web Designs

Searching for an affordable website option? Your Durham organization might be interested in a template website!

Rather than creating design mockups and building a custom theme for your website, we can find and share several website templates that closely align with the look and feel you want.

But don't worry - you'll have the option to choose your preferred template for us to install on your development site.

Next, we will modify the theme to use your color scheme and then add in your web pages.

The starting price for a templated website design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website developments, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website development agency, we like to start every Durham website design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of web development work. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

After you approve the design mockup, our web development team will integrate it into a completely custom template. Opting for a custom theme can provide several benefits, including a simplified codebase that usually delivers enhanced page performance and usability, as it was tailored specifically for your Durham small business.

The starting cost for a custom web design is around $9,500, and it can be finished in as little as a few weeks. For custom ecommerce website developments, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web maintenance services.

We think of website maintenance as a reactive support service where we provide your Durham organization access to a website developer or ecommerce website designer who can fix just about any problem.

Here are some examples of website requests that Durham web support companies might help with:

• Upgrading your website platform to the latest version.
• Updating apps, themes, and plugins.
• Adding new web pages as you release new information.
• Writing new blog content to help you stay fresh.
• Rearranging the navigation menu of your Durham website.
• Making your pages faster to pass Google Core Web Vitals.
• Backing up your website's files and databases.
• Making your website look and feel better.
• Troubleshooting Google Search Console coverage concerns.
• Enhancing technical search engine optimization with structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your Durham, NC Website

It's important to understand what your goals are before picking a template or custom web design company for your Durham organization. The most common goals we've seen for Durham web design and ecommerce website design projects include:

1. To create a website or online store for a new business in Durham.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve UX, bounce rates, and/or conversion metrics.
4. To pass Google Core Web Vitals.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation through design improvements.
7. To get more online sales from their ecommerce website.

Let us help plan your Durham web development project!

If you live in Durham, you probably love the Duke Blue Devils baseball team. Go Duke Blue Devils! In addition to designing Durham-area websites, our agency also provides website design services to those in Asheville, Cary, Charlotte, Concord, Fayetteville, Greensboro, Greenville, High Point, Raleigh, and Wilmington.

Picking a Platform for Your Durham, NC Website

Your Durham website is likely powered by a content management system, or CMS. While our top web designers and ecommerce developers are well-versed in multiple platforms, we prefer to only provide web design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in North Carolina and the rest of the country are powered by WordPress.

We specialize in WordPress not just because it's the most popular CMS platform in Durham, but just because it's the best for a customized website design service. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress has a large following among expert web design companies and freelance web developers, helping ensure you can find a local Durham website designer to help you.

2.) WooCommerce

Our WooCommerce website development team has experience helping startups and existing ecommerce businesses in Durham build amazing stores with WooCommerce.

These are some of the reasons our ecommerce web designers like WooCommerce:

• We often recommend WooCommerce for Durham web design projects that need a custom template with complex functionality, but are on a budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Durham organization already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money redoing your content-based website just to add ecommerce.
• We often recommend WooCommerce for Durham companies who prefer open-source software. You don't have to pay a monthly fee to use WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• We also recommend WooCommerce for those in an industry not accepted by Shopify.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. If you want to run an ecommerce website using Shopify, you'll need a Shopify website developer in Durham.

We can design a website for your online business in or around North Carolina that runs on the Shopify platform.

Here are some reasons our ecommerce developers like Shopify:

• For Durham merchants interested in a hosted ecommerce system, we often recommend Shopify. Shopify allows you to run an ecommerce business in Durham without the hassle of hosting configurations or platform updates.
• For Durham web companies that don't need a lot of custom features, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• We often recommend Shopify for Durham ecommerce businesses that rely heavily on fast delivery times for development and marketing initiatives. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Durham, NC Web Developer

You should ask a few questions of your prospective Durham web design or ecommerce website design firm before starting a project. Let's go over some of the most common ones we get asked before starting a custom web design or ecommerce website development project:

• Does the web developer outsource the project? Because we've got our own team of USA web designers and ecommerce web developers, we don't outsource.
• Will the web developers create 301 redirects to help search rankings? For any Durham web design project that will replace an existing website, we plan out 301 redirects early in the project.
• Does the web designer plan to create a mockup, or provide template samples, before building the site? We find it is easier to create a design mockup for Durham website projects to help everyone understand the design direction before the website build gets too far along. However, that is only feasible if you choose a custom web design service. If you opt for a template-based website, we'll provide several template samples for you to review instead.
• What platform does your Durham web developer use? Because of its popularity, scalability, and ease of use, we prefer WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Durham web design team turn things around? We typically complete custom web development projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
• Does the web design company have experience with original solutions? As a full-service website design firm, we enjoy a design or functionality challenge! Simply reach out to set up a phone call to discuss your needs!

Other Services for Your Durham, NC Website

A successful template or custom website design project for your Durham organization is just getting started! Let's explore some additional services, which are completely optional, to help you get the most out of your Durham website:

• Content Writing: Not sure how to express yourself in writing? Let us write content about your products or services for your Durham website or blog.
• Search Engine Optimization Tactics: Do you want to improve organic traffic in Durham, or elsewhere? To help with technical, on-page, and off-page SEO, we have our own team of search engine optimization experts.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Web Maintenance: Want help making tweaks to your template pr custom Durham website after it launches? We can help you install updates or make changes to your website.
• ADA Website Accessibility: Not sure whether your Durham, NC website needs to be accessible? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility problems.
• Logo Creation: Are you starting a new business in Durham, NC, but haven't settled on a logo? Our graphic designers can come up with great logo ideas for your business.
• Website Hosting: Looking for a place to host your website? To ensure fast hosting, our server admins teamed up with our website design team to configure fast caching systems for WordPress.

Our complete web design company is the perfect solution for your company!

Why Choose Us for Your Durham, NC Web Services

We love Durham, just like you! There are so many awesome places to visit in Durham, like Crossings Golf Club, Bull Durham Beer Co., Eno River State Park, and more! For other new ideas in or around Durham, check out this great website!

We have more than 19 years of experience designing attractive, high-converting websites for small businesses and large corporations! You can trust our experts, who are only 984 miles away, to handle your professional web design quickly and efficiently.

• You won't find us outsourcing Durham website design projects. Head over to our web development portfolio or ecommerce development portfolio to see example websites we've worked on.
• We've got our own team of leading website designers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're experts in search engine optimization, UX, and page speed.
• We provide free website design tools, such as color scheme pickers and password generators.
• Our digital marketing team is highly experienced in Durham local search engine optimization services to help you rank higher in search results.
• We are very familiar with WooCommerce and Shopify. This is good if you are searching for a talented Durham ecommerce developer.
• We are easy to reach on the phone, through live chat, or by email.
• We help with Durham web maintenance requests to keep your website updated and looking great!
• For an expanded digital marketing campaign, check out our Durham PPC ads management and Durham social media services to target a broader audience.

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