Flooring SEO Services

How to Rank Flooring Contractor Websites on Google

Here are our favorite tips to offer flooring contractors, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to hardwood flooring contractors, carpet installation companies, tile and grout contractors, vinyl flooring contractors, laminate flooring contractors, concrete flooring contractors, epoxy flooring contractors, natural stone flooring contractors, bamboo flooring contractors, cork flooring contractors, floor refinishing companies, and other flooring companies.

1.) Technical SEO Tips for Flooring Contractors

Technical SEO refers to optimizing your flooring company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption for website security to protect sensitive information such as personal details of clients, as well as to show credibility to visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to flooring services such as installation, repair and restoration.
• Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
• Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about types of flooring, brands or services.
• Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Flooring Contractors

On-page SEO involves optimizing each page of your flooring contractor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that targets your audience's search intent, such as flooring maintenance tips or design trends, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords, such as hardwood flooring, tile installation and carpet replacement, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
• Optimize your website's headings and subheadings with target keywords related to your flooring services, such as commercial flooring or residential flooring, to help search engines understand the content and improve the user experience.
• Include target keywords in image alt tags, such as laminate flooring and vinyl tiles, to help search engines understand the context of your images and improve the accessibility of your website.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as product pages or testimonials.
• Use descriptive URLs with relevant keywords, such as /flooring-installation/hardwood-flooring, to improve the visibility and accessibility of your website.
• Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for flooring contractors.
• Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Flooring Contractors

Off-page SEO involves all the actions taken outside of your flooring company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build useful backlinks from relevant websites, such as home improvement or interior design blogs, to improve your website's authority and search engine rankings.
• Create and maintain a strong presence on social media platforms such as Instagram and Pinterest to showcase your flooring projects, engage with customers, and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business, Angie's List, and other review sites to build social proof and credibility with potential customers who are looking for a flooring contractor.
• Collaborate with other local businesses, such as home builders or real estate agencies, to cross-promote services and build backlinks to each other's websites.
• Create listings in local business directories and citation sites, such as HomeAdvisor and Thumbtack, to increase visibility and improve local SEO.
• Create informative and shareable content, such as infographics about flooring materials or before-and-after project photos, to attract backlinks and improve your website's authority.
• Make videos to showcase your flooring services, such as installation or repair, and build engagement with potential customers.
• Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible flooring services.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Flooring SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your flooring company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a flooring contractor, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you specialize in hardwood flooring and want to target more installation or refinishing projects. Perhaps you are looking for more carpeting or ceramic tile leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Flooring Companies

• Hardwood floor installation [city/area]
• Tile flooring [city/area]
• Carpet installation [city/area]
• Vinyl flooring [city/area]
• Laminate flooring [city/area]
• Floor sanding [city/area]
• Epoxy flooring [city/area]
• Staircase installation [city/area]
• Bathroom flooring [city/area]
• Kitchen flooring [city/area]
• Flooring repairs [city/area]
• Subfloor repair [city/area]
• Ceramic tile installation [city/area]
• Commercial flooring services [city/area]
• Waterproof flooring [city/area]
• Licensed flooring contractor [city/area]

Keyword Tip #1: Flooring contractors can benefit from targeting relevant keywords related to their services and location. This can help attract local customers who are searching for flooring services in their area.

Keyword Tip #2: Consider focusing on long-tail keywords that are more specific and less competitive. For example, instead of targeting broad keywords like "flooring installation", consider targeting more specific phrases such as "hardwood floor installation in Denver" or "carpet installation in Orlando". This can help you rank higher in search results and attract more targeted leads for your flooring services business.

Pricing for Flooring Company SEO Packages

The cost of our managed search engine optimization plans is determined by the amount of time you're able to set aside in your digital marketing budget for search engine optimization.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with businesses who have substantially larger budgets.

To obtain an estimate for the cost of your search engine optimization service, please utilize the pricing calculator provided below.