Franklin, TN Web Design Services

Our Franklin Web Services

We are a complete website development agency with a large staff of internal website designers and ecommerce web designers. Our web design team is separated into two groups, each focusing on either template or custom website design services.

1.) Template-Based Web Developments

Searching for an affordable website option? Your Franklin small business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

Don't worry though, you'll be able to select your desired theme for us to install on your development site.

From there, we'll customize the template to match your color scheme and then set up your web pages.

The starting price for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website designs, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we love to begin every Franklin web design service from scratch.

This approach allows our team to design custom mockups specific to your branding requirements. You'll appreciate seeing the look and feel of your future website before our web developers start building the site. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

Once you've given your approval for the design mockup, our website development team will merge it into a custom theme. There are many benefits to a custom template, including a simplified codebase that often has better page speed and usability since it was developed specifically for your Franklin small business.

The starting price for a custom web design is around $9,500, and it can be finished in as little as a few weeks. For custom ecommerce web developments, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website support services.

We think of web maintenance as a reactive support service where we provide your Franklin company access to a web developer or ecommerce website developer who can fix just about any problem.

Here are a few examples of website requests that might require service from Franklin web maintenance companies, including:

• Upgrading your site platform to the latest version.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new information.
• Freshening your blog with new content.
• Rearranging the navigation menu of your Franklin website.
• Improving website performance to help you pass Google Core Web Vitals.
• Backing up your website's files and databases.
• Modifying the look and feel of your website's design.
• Fixing Google Search Console coverage issues.
• Enhancing technical SEO with structured data, open graph tags, etc.
• Providing solutions to other website glitches.
• Importing / exporting ecommerce product data.

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Set Goals for Your Franklin, TN Website

To choose the best template or custom website design firm for your Franklin business, you need to know what your goals are. The most common goals we've seen for Franklin web design and ecommerce website development projects include:

1. To build a website or online store for a new business in Franklin.
2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To increase website speed for a passing score in Google Core Web Vitals.
5. To fix site accessibility glitches, or perhaps receive a web accessibility certificate.
6. To improve lead generation through design improvements.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Franklin website design project!

In addition to designing Franklin-area websites, our firm also provides web design services to those in Chattanooga, Knoxville, Memphis, Murfreesboro, and Nashville.

Picking a Platform for Your Franklin, TN Website

A content management system, or CMS, is what powers your Franklin website. While our top web designers and ecommerce web developers are well-versed in multiple platforms, we prefer to only provide web development services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in Tennessee and the rest of the country are powered by WordPress.

WordPress is the most popular CMS in Franklin, but it's also the best in terms of overall performance and scalability of a customized web design. While there are dozens of content management systems to consider, we've found WordPress to be the most scalable platform for designing websites.

• WordPress has thousands of third-party plugins available that can provide additional functionality for your website.
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress is popular among professional website development agencies and freelance website designers, making it possible to find a local Franklin web developer to work with you.

2.) WooCommerce

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Franklin or other parts of United States.

Here are some of the reasons our ecommerce web designers tend to recommend WooCommerce:

• We often recommend WooCommerce for Franklin website design projects that need a custom template with complex functionality, but are on a budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Franklin business already has a WordPress site, we often recommend WooCommerce. If you are happy with the look and feel of your content-based website, why invest the time and money into rebuilding that website just to add ecommerce?
• We often recommend WooCommerce for Franklin businesses who prefer open-source software. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular web-based ecommerce platform. If you want to run an ecommerce website using Shopify, you'll need a Shopify web developer in Franklin.

Our Shopify website development team has experience designing websites for online stores around Tennessee within the Shopify platform.

Our ecommerce website designers love Shopify for these reasons:

• For Franklin merchants interested in a hosted ecommerce system, we often recommend Shopify. With Shopify, you can run an ecommerce business in Franklin without worrying about hosting setups or platform updates.
• We often recommend Shopify for Franklin web companies without a lot of custom functionality requirements. It is often more expensive to develop custom functionality within Shopify than WordPress. Additionally, Shopify apps often have monthly fees that really add up, in comparison to the less expensive WordPress plugin options.
• The best ecommerce platform for Franklin companies that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Franklin, TN Website Designer

You should ask your prospective Franklin web development or ecommerce development company several questions before you get started. Let's go over some of the most common ones we get asked before starting a custom web development or ecommerce web design project:

• Does the web designer outsource the work? Because we've got our own team of USA website developers and ecommerce web developers, we don't outsource.
• Will the website designers make 301 redirects to help preserve search placements? We always create 301 redirects because we understand how important they are for Franklin SEO.
• Does the website designer plan to create a mockup, or provide theme samples, before starting the website? We find it is easier to create a design mockup for Franklin website projects to help everyone understand the design direction before the website build gets too far along. However, that is only possible if you choose a custom web design service. If you opt for a template-based website, we'll provide several template samples for you to review instead.
• Which CMS platform does your Franklin web developer plan to use on your website project? Due to its scalability, ease of use, and popularity, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How quick is the delivery time for your Franklin website development service? We typically finish custom website design projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
• Does the web development agency have examples of innovative solutions? As a complete web design company, we love a challenge! Let us know what you have for unique needs and we will be happy to assist!

Other Services for Your Franklin, TN Website

There's more to a successful template or custom web design project for your Franklin small business than you may realize. Let's explore some additional services, which are completely optional, to help you get the most out of your Franklin website:

• Writing Content: Don't feel comfortable writing about yourself or your company? Let us write content about your products or services for your Franklin website or blog.
• SEO Game Plans: Want to improve organic traffic in or around Franklin? We have our own team of SEO specialists to help with on-page, off-page, and technical search engine optimization.
• Conversion Rate Optimization: Looking to boost the conversion rates for your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Web Maintenance & Support: Do you want help with your template or custom Franklin website after it launches? If you need help updating your website, ask about our web maintenance plans.
• Website Accessibility: Not sure if your Franklin, TN site needs to be accessible to people with disabilities? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility errors.
• Logo Creation: Have you decided on a logo for your new Franklin business yet? Allow our graphic designers to provide you with logo design concepts for your small business.
• Website Hosting: Looking for a place to host your website? Our WordPress hosting is fast and easy thanks to the caching systems set up by our server admins and web designers!

Our comprehensive web development agency is the perfect solution for your small business!

Why Choose Us for Your Franklin, TN Web Services

Because we love the City of Franklin! There are so many exciting places to visit in Franklin, like Carnton, Natchez Trace Parkway, Great American Main Street, and others. For more ideas around Franklin, check out this helpful website!

We have more than 19 years of experience designing great, high-converting websites for small businesses and large corporations! We'll take care of your professional website design quickly and efficiently.

• You won't find us outsourcing Franklin web development projects. Head over to our web design portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of skilled website designers.
• We have experience in multiple CSS frameworks, including Bootstrap and Tailwind.
• We're consultants in search engine optimization, UX, and website performance.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our website marketing team is experienced in Franklin search engine optimization services to help you improve search placements and organic traffic.
• We are very familiar with WooCommerce and Shopify. This is great if you are looking for a talented Franklin ecommerce website developer.
• We're easy to reach by phone, live chat, or email.
• We help with Franklin website maintenance requests to keep your website updated and looking great!
• To broaden your online advertising service, we can include our Franklin PPC ads management and Franklin social media services to help you target a bigger audience.

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