Hair Salon SEO Services

How to Rank Hair Salon Websites on Google

Here are our favorite tips to offer hair salons, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to full-service hair salons, hair cutting chains, blowout bars, children's hair salons, bridal hair and makeup companies, hair coloring and highlighting salons, hair extension and wig companies, natural hair care salons, perms and texture salons, hair removal and waxing studios, nail salons, and other hair salons.

1.) Technical SEO Tips for Hair Salons

Technical SEO refers to optimizing your hair salon website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to hair services such as haircuts, color treatments, and styling.
• Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
• Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about hair services or packages.
• Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Hair Salons

On-page SEO involves optimizing each page of your hair salon website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that targets your audience's search intent, such as hair care tips or seasonal hair trends, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords, such as haircuts, styling, and coloring, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
• Optimize your website's headings and subheadings with target keywords related to your hair services, such as balayage or hair extensions, to help search engines understand the content and improve the user experience.
• Include target keywords in image alt tags, such as hair salon equipment or hair product brands, to help search engines understand the context of your images and improve the accessibility of your website.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as booking or pricing information.
• Use descriptive URLs with relevant keywords, such as /haircuts/styling, to improve the visibility and accessibility of your website.
• Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for a hair salon.
• Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Hair Salons

Off-page SEO involves all the actions taken outside of your hair salon website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build useful backlinks from relevant websites, such as beauty blogs or lifestyle magazines, to improve your website's authority and search engine rankings.
• Create and maintain a strong presence on social media platforms such as Instagram and Facebook to showcase your hair services, engage with customers, and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business, Yelp, and other review sites to build social proof and credibility with potential customers who are looking for a hair salon.
• Collaborate with other local businesses, such as fashion boutiques or nail salons, to cross-promote services and build backlinks to each other's websites.
• Create listings in local business directories and citation sites, such as The Professional Beauty Association and Salon Finder, to increase visibility and improve local SEO.
• Create informative and shareable content, such as video tutorials or before-and-after transformations, to attract backlinks and improve your website's authority.
• Use influencer marketing to reach a wider audience and showcase your hair services to potential customers.
• Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible hair services.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Hair Salon SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your hair salon? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a hair salon, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to promote. Maybe you specialize in hair coloring and want to attract clients looking for the latest trends. Perhaps you just don't feel like you are getting enough leads for your bridal hair services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Hair Salons

• Hair salons [city/area]
• Hair stylists [city/area]
• Haircuts [city/area]
• Hair coloring [city/area]
• Balayage [city/area]
• Highlights [city/area]
• Blowouts [city/area]
• Hair extensions [city/area]
• Keratin treatments [city/area]
• Bridal hair [city/area]
• Updos [city/area]
• Hair straightening [city/area]
• Perms [city/area]
• Men's haircuts [city/area]
• Facials [city/area]
• Waxing [city/area]

Keyword Tip #1: Hair salons often target keywords related to their services and location. This helps you attract potential clients who are searching for hair salons or specific hair services in the area they live in.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "balayage for dark hair in Chicago" may be easier to rank for than just "balayage".

Pricing for Hair Salon SEO Packages

Our managed SEO plans are priced according to the amount of time you can dedicate to SEO within your digital marketing budget.

Our campaigns are available for budgets as low as $800 per month, though we frequently work with customers who have much higher budgets.

To obtain an estimate for the cost of your SEO campaign, please utilize the pricing calculator provided below.