Halifax, NS Digital Marketing

What is Digital Marketing for Halifax, NS Businesses?

In a most simple definition, digital advertising throughout Halifax is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

For most Halifax business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Halifax-based small businesses.

Today's internet marketing campaigns often include dozens of online marketing plans, all working in tandem to help you grow visibility and conversions throughout Halifax, Nova Scotia or nationwide.

For example, the best website advertising packages in Halifax will include strategies to:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Halifax organization through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Halifax by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Digital Advertising Services for Halifax Organizations

We are a team of internet advertising experts, just 2727.9 kilometers away, with diverse knowledge and experience in the latest online advertising trends for Halifax businesses. Use our experience in more than 100 business industries across Halifax, and the rest of the country, to help boost traffic and drive conversions.

1.) PPC Management

The act of creating and optimizing Halifax PPC advertising services is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising firm for Halifax often begins by getting to know your company and its business model before providing expert PPC management. This information helps determine the next steps, since the way you'd approach paid ads for a local Halifax small business is much different from how you'd handle it for an ecommerce brand.

Service providers in Halifax, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that grows traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Halifax PPC management is understanding the metrics that will be used to optimize and scale. Most Halifax paid ads agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid ads, your Halifax small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in Halifax should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Halifax organization through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

The use of social media ads in Halifax internet marketing involves paid ads being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Halifax company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Halifax businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing firm helps Halifax businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our Halifax internet marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. If you run a social media advertising service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

The use of Halifax search advertising in digital marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Halifax business to an engaged audience that is actively searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Halifax digital marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Halifax.

4.) Lead Generation

For local area service providers in Halifax, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Halifax lead generation tactics.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Halifax business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Halifax website marketing solutions. This is an essential component of any kind of digital marketing in Halifax since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Halifax organization might not work for a different Halifax business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Halifax websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Halifax, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Halifax company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Halifax business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Halifax business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Nova Scotia small businesses. To develop a sales funnel that produces value for your Halifax business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Halifax website marketing plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Halifax website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Halifax email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

8.) Content Marketing

Most Halifax small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Halifax websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Halifax begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Halifax digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Halifax internet advertising company. These are all effective ways to market content if you implement them correctly within your Halifax company.

9.) Online Reputation Management (ORM)

Your online reputation in Halifax and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Halifax, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Halifax brand.

For local service companies in Halifax, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Halifax storefront. Online shoppers in Halifax want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Halifax doctors or Halifax attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Halifax website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Halifax.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive digital marketing agency for Halifax, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Halifax online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Halifax website marketing plans to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian digital marketing clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Internet Advertising for Your Halifax, NS Website

If you manage a business in Halifax that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Halifax online marketing packages over other marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Nova Scotia business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Halifax. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Halifax or throughout Nova Scotia?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Halifax, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Halifax!

How to Develop Halifax, NS Internet Advertising Plans

Before starting your online advertising campaign for your Halifax-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Halifax website advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Halifax or beyond. This helps you tailor your Halifax digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Halifax digital marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Halifax digital strategy. In online advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Halifax organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Halifax that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Halifax lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Halifax website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Halifax website visitors.

6.) Plan for continuous testing

When these Halifax website marketing tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Halifax digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Halifax, NS Internet Advertising Strategies

We want to be the online advertising partner of your Halifax business! When researching Halifax website advertising firms, there are many factors to consider. With more than 19 years of experience, you know you can trust the Halifax digital marketing tactics we suggest for your organization. These are often the same Halifax internet advertising tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Halifax because of the effective implementation of our own website marketing plan.

Our digital marketing agency should be your choice for your Halifax small business because you feel we are the right team. We are only a short drive of 1 day and 4 hours away from you in Halifax, or mere seconds away from a phone or email!

• Our company has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Halifax from our own website marketing plans.
• You likely found our website in Halifax after performing an online search for a service we offer.
• Our marketing team performs all of our Halifax digital marketing plans, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• If you're searching for Halifax internet advertising tactics that include website development or web maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

When it comes time for your small business or large corporation to start the search for Halifax internet marketing agencies, we hope you keep our online marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.

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