HVAC SEO Services

How to Rank HVAC Websites on Google

Here are our favorite tips to offer HVAC companies, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to heating contractors, air conditioning contractors, ventilation contractors, furnace repair companies, boiler installation companies, duct cleaning services, HVAC maintenance companies, HVAC equipment suppliers, indoor air quality specialists, sheet metal companies, and other HVAC companies.

1.) Technical SEO Tips for HVAC Companies

Technical SEO refers to optimizing your heating/cooling company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to HVAC services such as air conditioning installation and repair, furnace installation and repair, and duct cleaning.
• Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
• Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about HVAC services or packages.
• Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for HVAC Companies

On-page SEO involves optimizing each page of your hvac contractor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that targets your audience's search intent, such as energy-saving tips or indoor air quality guides, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords, such as air conditioning repair, furnace installation, and indoor air quality, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
• Optimize your website's headings and subheadings with target keywords related to your heating & cooling services, such as duct cleaning or thermostat installation, to help search engines understand the content and improve the user experience.
• Include target keywords in image alt tags, such as HVAC system components or air quality control products, to help search engines understand the context of your images and improve the accessibility of your website.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as services or promotions.
• Use descriptive URLs with relevant keywords, such as /air-conditioning-repair/duct-cleaning, to improve the visibility and accessibility of your website.
• Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for an HVAC company.
• Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for HVAC Companies

Off-page SEO involves all the actions taken outside of your heating/cooling company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build useful backlinks from relevant websites, such as home improvement or construction blogs, to improve your website's authority and search engine rankings.
• Create and maintain a strong presence on social media platforms such as Facebook and Twitter to showcase your HVAC services, engage with customers, and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business, Yelp, and other review sites to build social proof and credibility with potential customers who are looking for a heating & cooling company.
• Collaborate with other local businesses, such as plumbing or electrical companies, to cross-promote services and build backlinks to each other's websites.
• Create listings in local business directories and citation sites, such as Angie's List and HomeAdvisor, to increase visibility and improve local SEO.
• Create informative and shareable content, such as educational videos or infographics about energy efficiency, to attract backlinks and improve your website's authority.
• Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible HVAC services. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Heating & Cooling SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your HVAC company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for an HVAC contractor, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you specialize in residential HVAC services and want to target more furnace or air conditioning repair / replacement jobs. Perhaps you are looking for more commercial HVAC leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for HVAC Contractors

• Air conditioning repair [city/area]
• Heating system installation [city/area]
• Furnace repair [city/area]
• Heat pump installation [city/area]
• Duct cleaning [city/area]
• Boiler installation [city/area]
• Thermostat replacement [city/area]
• Indoor air quality solutions [city/area]
• AC tune-up [city/area]
• Commercial HVAC services [city/area]
• Emergency HVAC repair [city/area]
• Geothermal system installation [city/area]
• Heat exchanger repair [city/area]
• HVAC maintenance [city/area]
• Zoning system installation [city/area]
• Licensed HVAC contractor [city/area]

Keyword Tip #1: HVAC companies can benefit from targeting relevant keywords related to their services and location. This can help attract local customers who are searching for HVAC services in their area.

Keyword Tip #2: Consider focusing on long-tail keywords that are more specific and less competitive. For example, instead of targeting broad keywords like "AC repair", consider targeting more specific phrases such as "ductless AC installation in Dallas" or "furnace repair in Minneapolis". This can help you rank higher in search results and attract more targeted leads for your HVAC services business.

Pricing for Heating/Cooling Company SEO Packages

Our managed search engine optimization plans are priced according to the amount of time you can dedicate to search engine optimization within your digital marketing budget.

Although we're more than happy to work with budgets starting at $800 per month, many of our clients have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization service.