Home Builder SEO Services

How to Rank Home Builder Websites on Google

Here are our favorite tips to offer home builders, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to custom home builders, production home builders, sustainable home builders, tiny home builders, modular home builders, log home builders, luxury home builders, green home builders, affordable housing builders, vacation home builders, urban infill home builders, and other home builders.

1.) Technical SEO Tips for Home Builders

Technical SEO refers to optimizing your home builder website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to home building services such as custom home construction, remodeling, or renovation.
• Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
• Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about home building services or projects.
• Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Home Builders

On-page SEO involves optimizing each page of your home builder website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that targets your audience's search intent, such as home design trends or remodeling ideas, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords, such as custom home builder, kitchen remodeling, and bathroom renovation, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
• Optimize your website's headings and subheadings with target keywords related to your home building services, such as design and architecture, to help search engines understand the content and improve the user experience.
• Include target keywords in image alt tags, such as building materials or construction techniques, to help search engines understand the context of your images and improve the accessibility of your website.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as services or projects.
• Use descriptive URLs with relevant keywords, such as /custom-home-construction/kitchen-remodeling, to improve the visibility and accessibility of your website.
• Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for a home builder.
• Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Home Builders

Off-page SEO involves all the actions taken outside of your home builder website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build useful backlinks from relevant websites, such as home decor or real estate blogs, to improve your website's authority and search engine rankings.
• Create and maintain a strong presence on social media platforms such as Instagram and Pinterest to showcase your home building projects, engage with potential customers, and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business, Houzz, and other review sites to build social proof and credibility with potential customers who are looking for a home builder.
• Collaborate with other local businesses, such as interior designers or landscaping companies, to cross-promote services and build backlinks to each other's websites.
• Create listings in local business directories and citation sites, such as Yelp and Yellow Pages, to increase visibility and improve local SEO.
• Create informative and shareable content, such as home building tips or design inspiration, to attract backlinks and improve your website's authority.
• Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible home building services. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Home Builder SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your home building company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a home builder, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of homes you'd like to build. Maybe you specialize in custom homes and want to attract high-end clients. Perhaps you just don't feel like you are getting enough leads for your new developments.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Home Builders

• Home builders [city/area]
• Custom home builders [city/area]
• New home construction [city/area]
• Home builders near me
• Luxury home builders [city/area]
• Green home builders [city/area]
• Home additions [city/area]
• Home renovations [city/area]
• Modern home builders [city/area]
• Affordable home builders [city/area]
• Sustainable home builders [city/area]
• New developments [city/area]
• New home builders [city/area]
• Building contractors [city/area]
• Luxury home construction [city/area]
• Custom homes [city/area]

Keyword Tip #1: Home builders often target keywords related to their type of homes and location. This helps you attract potential clients who are searching for home builders or specific types of homes in the area they plan to live in.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "sustainable home builders with rooftop gardens in Seattle" may be easier to rank for than just "sustainable home builders".

Pricing for Home Builder SEO Services

Our managed search engine optimization services are priced according to the amount of time you can dedicate to SEO within your digital marketing budget.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with customers who have substantially larger budgets.

You can get an approximate cost for your SEO campaign by using the pricing calculator below.