Honolulu, HI Digital Marketing

What is Digital Marketing for Honolulu, HI Small Businesses?

In a most simple definition, internet marketing throughout Honolulu is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Honolulu small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Honolulu digital advertising program entails.

Today's internet marketing campaigns often include dozens of online marketing plans, all working in tandem to help you grow visibility and conversions throughout Honolulu, Hawaii or nationwide.

For example, the best website advertising packages in Honolulu will include strategies to:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Honolulu organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Honolulu by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

Our Digital Advertising Services for Honolulu Organizations

We are a team of internet advertising experts with diverse knowledge and experience in the latest online advertising trends for Honolulu businesses. Take advantage of our experience in more than 100 business industries throughout Honolulu, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Honolulu PPC advertising services is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Honolulu often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid ads for a local Honolulu small business is much different from how you'd handle it for an ecommerce brand.

For example, local Honolulu service providers are often only interested in qualified leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Honolulu PPC, it's important to understand what metrics will be used. Most Honolulu paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of PPC advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Honolulu business should utilize multiple advertising tactics and marketing tools. For example, the best Honolulu paid advertising services will include tactics to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Honolulu business.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Honolulu internet advertising plans use Facebook, Twitter, TikTok, LinkedIn, or Facebook to run PPC advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead gen or sales generation tool for your Honolulu company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Honolulu businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

Our social ads agency helps Honolulu small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our Honolulu internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Advertising

The use of Honolulu search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Honolulu small business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to boost leads and drive revenue, which makes paid advertising a cost-effective Honolulu digital advertising plan. For any search engine advertising campaign in Honolulu, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

For localized service providers in Honolulu, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Honolulu small businesses looking to get sales from their website.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. A few of the most popular lead generation plans include creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Honolulu company.

5.) Conversion Rate Optimization

Digital marketing in Honolulu should include conversion optimization campaigns. This is a critical aspect of any type of digital marketing in Honolulu since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Honolulu business might not work for a different Honolulu business, even when both are in the same industry.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving page speed, fixing mobile website glitches, adding exit-intent popups, and defining value for the visitor.

For some Honolulu websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Honolulu, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Honolulu company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Honolulu small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Honolulu small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Hawaii companies. To develop a sales funnel that produces value for your Honolulu business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Honolulu website advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Honolulu website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Honolulu email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Honolulu organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Honolulu websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Honolulu begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Honolulu digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Honolulu online marketing firm. These are all effective ways to market content if you implement them correctly within your Honolulu business.

9.) Online Reputation Management (ORM)

Your online reputation in Honolulu and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Honolulu, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Honolulu brand.

For nearby service companies in Honolulu, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Honolulu storefront. Online shoppers in Honolulu want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Honolulu doctors or Honolulu attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Honolulu website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Honolulu.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Honolulu, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Honolulu online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Honolulu website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Honolulu, HI Website

If you manage a business in Honolulu that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Honolulu digital advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Hawaii small business should embrace online marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Honolulu is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Honolulu or throughout Hawaii?
• The flexibility of Honolulu website marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Honolulu, website advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Honolulu non-digital ads!

How to Develop Honolulu, HI Digital Marketing Campaigns

Before starting your digital advertising service for your Honolulu-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Honolulu internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Honolulu or beyond. This helps you tailor your Honolulu online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Honolulu audience. This will help ensure you focus on the right keywords for your Honolulu website marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Honolulu digital plan, make that your first priority. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Honolulu organization and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid ads plans in Honolulu that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Honolulu lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Honolulu website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Honolulu website.

6.) Plan for continuous testing

When these Honolulu digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Honolulu internet marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Honolulu, HI Online Advertising Services

We want to be the website advertising partner of your Honolulu organization! There are many factors to consider when researching Honolulu digital marketing companies. We've got 19 years of experience, so you can trust the Honolulu internet marketing strategies we suggest. These are often the same Honolulu online marketing plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Honolulu because of the effective implementation of our own website advertising service.

Most importantly though, you should choose our digital marketing company for your Honolulu organization because you feel confident we are the right team for your Honolulu company.

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new customers in Honolulu from our own website marketing plans.
• You probably found us in Honolulu via an online search for a service we provide.
• We do not outsource Honolulu digital marketing services since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Honolulu online marketing plans that involve web design or website tweaks.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

Our digital marketers are the ones you should keep in mind when you need Honolulu digital advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet advertising company.

800-796-8263 Email Us