Hotel SEO Services

How to Rank Hotel Websites on Google

Here are our favorite tips to offer hotels, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to boutique hotels, luxury hotels, budget hotels, resort hotels, extended-stay hotels, airport hotels, casino hotels, beachfront hotels, pet-friendly hotels, eco-friendly hotels, spa resorts, and other hotels.

1.) Technical SEO Tips for Hotels

Technical SEO refers to optimizing your hotel website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption for website security to protect sensitive information such as personal details of guests and to show credibility to visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to hotel services such as room types, amenities, and packages.
• Implement schema markup, such as Hotel or LodgingBusiness schema, to help search engines better understand the content on your website, which can lead to rich snippets in search results.
• Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about hotel services or locations.
• Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Hotels

On-page SEO involves optimizing each page of your hotel website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that targets your audience's search intent, such as travel guides or local recommendations, to establish authority and build trust with potential guests. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords, such as hotel rooms, luxury accommodations, and hotel deals, in your website's page titles and meta descriptions to attract potential guests who are looking for these services.
• Optimize your website's headings and subheadings with target keywords related to your hotel services, such as room types and amenities, to help search engines understand the content and improve the user experience.
• Include target keywords in image alt tags, such as hotel rooms or hotel amenities, to help search engines understand the context of your images and improve the accessibility of your website.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as room types or booking information.
• Use descriptive URLs with relevant keywords, such as /luxury-accommodations/hotel-deals, to improve the visibility and accessibility of your website.
• Display customer reviews and testimonials prominently on your website to build social proof and trust with potential guests who are looking for a hotel.
• Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Hotels

Off-page SEO involves all the actions taken outside of your hotel website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build useful backlinks from relevant websites, such as travel blogs or local directories, to improve your website's authority and search engine rankings.
• Create and maintain a strong presence on social media platforms such as Facebook and Instagram to showcase your hotel rooms and amenities, engage with potential guests, and build brand awareness.
• Encourage satisfied guests to leave reviews on Google My Business, TripAdvisor, and other review sites to build social proof and credibility with potential guests who are looking for a hotel.
• Collaborate with other local businesses, such as restaurants or attractions, to cross-promote services and build backlinks to each other's websites.
• Create listings in local business directories and citation sites, such as Yelp and Yellow Pages, to increase visibility and improve local SEO.
• Create informative and shareable content, such as travel guides or local events, to attract backlinks and improve your website's authority.
• Monitor your online reputation and respond promptly to guest feedback and reviews, whether positive or negative, to show that you value your guests and are committed to providing the best possible hospitality services. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Hotel SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your hotel? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a hotel, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of guests you'd like to attract. Maybe you specialize in luxury hotels and want to target high-end travelers. Perhaps you just don't feel like you are getting enough bookings for your off-season.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Hotels

• Hotels [city/area]
• Luxury hotels [city/area]
• Boutique hotels [city/area]
• Resorts [city/area]
• Hotels near [attraction/landmark]
• Family hotels [city/area]
• Pet-friendly hotels [city/area]
• Hotels with pools [city/area]
• Beachfront hotels [city/area]
• Hotels with spas [city/area]
• Hotels with conference rooms [city/area]
• Hotels with free breakfast [city/area]
• Cheap hotels [city/area]
• Hotels with airport shuttle [city/area]
• Hotels with parking [city/area]
• Hotels with views [city/area]

Keyword Tip #1: Hotels often target keywords related to their type of hotel and location. This helps you attract potential guests who are searching for hotels or specific types of hotels in the area they plan to visit.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "pet-friendly hotels with ocean views in San Diego" may be easier to rank for than just "pet-friendly hotels".

Pricing for Hotel SEO Services

Our managed search engine optimization services are priced according to the amount of time you can dedicate to search engine optimization within your digital marketing budget.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization campaign.