Lexington, KY Web Design Services

Our Lexington Web Services

We are a complete web design company with a large staff of internal web developers and ecommerce web designers. Our website design firm is separated into two teams, each working on either template or custom web design services.

1.) Template-Based Website Designs

Looking for an affordable website? Your Lexington business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

But don't worry - you'll have the option to choose your most liked theme for us to install on your development site.

Next, we will modify the template to use your color scheme and then add in your web pages.

The starting price for a template-based web design is $3,750, and it can be completed in as little as a few weeks. For template-based ecommerce web developments, the price and turnaround will be higher.

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2.) Custom Website Designs

As a custom website design firm, we love to begin every Lexington web design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of website development work. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

Following your approval of the design mockup, our web development team will integrate it into a custom theme. A custom template offers numerous advantages, such as a streamlined codebase that typically results in improved site speed and usability, since it was created exclusively for your Lexington business.

The starting price for a custom website development is about $9,500, and it can be ready in just a few weeks. For custom ecommerce web developments, the cost and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in web maintenance services.

We view web maintenance to be a reactive support service that provides your Lexington small business access to a web developer or ecommerce web designer who can solve nearly any website problem you have.

Here are some examples of website requests that Lexington web support companies might help with:

• Making sure your website's platform is up to date.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new products or services.
• Freshening your blog with new content.
• Rearranging your Lexington site's navigation menu.
• Making your pages faster to pass Google Core Web Vitals.
• Taking backups of your website's files and databases.
• Changing the look and feel of your website.
• Fixing Google Search Console coverage issues.
• Enhancing technical search engine optimization with structured data, open graph tags, etc.
• Investigating and solving any other site issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your Lexington, KY Website

To choose the best template or custom website design firm for your Lexington business, you need to know what your goals are. Here are some of the most common web design and ecommerce web development goals we've seen for Lexington websites:

1. To create a site or online store for a new business in Lexington.
2. To redesign an existing website or storefront with a fresh, professional look and feel.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To pass Google Core Web Vitals.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation from the website.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Lexington website design project!

If you live in Lexington, you probably love the Kentucky Wildcats football team. Go Kentucky Wildcats! In addition to designing Lexington-area websites, our firm also provides web design services to those in and Louisville.

Picking a Platform for Your Lexington, KY Website

A content management system, or CMS, is what powers your Lexington site. Our website designers and ecommerce website designers are well-versed in multiple platforms, but we provide our best website development services in WordPress. We also develop ecommerce sites in Shopify and WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source website platform, with more than 40% market share throughout Lexington and the greater Kentucky area.

WordPress is the most popular CMS in Lexington, but it's also the best in terms of overall performance and scalability of a customized website design. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• WordPress has a large community of contributors helping to improve the platform's functionality, stability, and security.
• WordPress is popular among professional web design companies and freelance web developers, making it possible to find a local Lexington website designer to work with you.

2.) WooCommerce

We help Lexington startups and ecommerce businesses build and launch awesome stores with WooCommerce.

Here's why our ecommerce website developers love WooCommerce:

• If you need a custom theme with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• We often recommend WooCommerce for Lexington businesses with an existing WordPress website. It doesn't make sense to spend a lot of time and money redesigning your content-based website just to add ecommerce.
• WooCommerce is a great open-source option for Lexington companies. You don't have to pay a monthly fee for WordPress or WooCommerce. Alternatively, Shopify has monthly fees to use the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. To run an ecommerce website using Shopify you will likely be looking for a Shopify web designer in Lexington.

Our Shopify developers have experience designing websites for online companies in and around Kentucky.

Our ecommerce developers love Shopify for these reasons:

• For Lexington merchants interested in a hosted ecommerce system, we often recommend Shopify. Shopify allows you to run an ecommerce business in Lexington without the hassle of hosting configurations or platform updates.
• We often recommend Shopify for Lexington web companies without a lot of custom functionality requirements. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
• The best ecommerce platform for Lexington small businesses that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Lexington, KY Website Designer

You should ask your prospective Lexington website design or ecommerce development agency several questions before you get started. Here are some we get asked before starting a custom website design or ecommerce web design project:

• Does the web designer outsource the project? We do not outsource custom website design or ecommerce website development projects for Lexington businesses. We have our own internal team of USA web designers.
• Will the website developers make 301 redirects to help preserve search placements? For any Lexington website design project that will replace an existing website, we plan out 301 redirects early in the project.
• Does the web developer plan to create a mockup, or provide theme samples, before building the site? We create design mockups for Lexington customers that choose a custom web development service, and provide template samples for companies that choose a theme-based website development service.
• Which CMS platform does your Lexington web designer plan to use on your website project? Due to its ease of use, popularity, and scalability, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Lexington web development team turn things around? We typically complete custom website design projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
• Does the website development agency provide innovative solutions? As a complete web design company, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Other Services for Your Lexington, KY Website

There's more to a successful template or custom web design project for your Lexington small business than you may realize. Let's look at some additional services to help your Lexington website:

• Content Writing: Not sure how to express yourself in writing? Let our content writers help your Lexington business write web page or blog content to describe your company and its products or services.
• Search Engine Optimization Campaigns: Want to improve organic traffic in or around Lexington? To help with technical, on-page, and off-page search engine optimization, we have our own team of SEO professionals.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Allow our custom web designers and digital advertisers to team up and create an improved, higher converting landing pages for your organic and paid ads traffic.
• Web Maintenance & Support: Do you want help with your template or custom Lexington website after it launches? If you need help updating your website, ask about our website maintenance packages.
• ADA Website Accessibility: Not sure whether your Lexington, KY website needs to be accessible? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility issues.
• Designing Logos: Getting ready to start a business in Lexington, but still need a logo? Let our graphic designers come up with logo concepts for your business.
• Web Hosting Solutions: After your website launches, do you need a place to host it? Our server administration and web design team work together to ensure fast WordPress hosting services!

No matter what your business needs for its website, you'll find our comprehensive web development agency to be your solution provider!

Why Choose Us for Your Lexington, KY Web Services

Because we love the City of Lexington! There are so many exciting places to visit in Lexington, like Buffalo Trace Distillery, Keeneland Racecourse, Woodford Reserve Distillery, and others. For more ideas around Lexington, check out this helpful website!

We've been designing websites for over 19 years. We help large corporations, and even small businesses, with all types of website projects. You can trust our consultants to handle your professional website design quickly and efficiently.

• We do not outsource Lexington web development projects. Check out our web design portfolio to see example content websites or ecommerce stores we've built.
• We have our own in-house team of skilled website designers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We are highly experienced in SEO, user experience, and website performance.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our website marketing team is experienced in Lexington search engine optimization services to help you improve search placements and organic traffic.
• We are very familiar with WooCommerce and Shopify. This is great if you are looking for a talented Lexington ecommerce website developer.
• You can reach us by phone, live chat, or email.
• We have a website team to help with Lexington web maintenance when you need website updates.
• To really expand upon your website marketing, we can offer Lexington PPC management and Lexington social media management to help you target potential customers outside of organic search results.

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