Lincoln, ND Digital Marketing

What is Website Advertising for Lincoln, NE Organizations?

Simply put, digital marketing throughout Lincoln is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Lincoln small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Lincoln website advertising program entails.

Today's digital marketing campaigns often include dozens of digital advertising plans, all working in tandem to help you improve visibility and conversions throughout Lincoln, Nebraska or nationwide.

For example, the best online marketing packages in Lincoln will include strategies to:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Lincoln business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Lincoln by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Lincoln, you probably love the Nebraska Cornhuskers basketball team. Go Nebraska Cornhuskers! In addition to marketing Lincoln-area websites, our website marketing company also offers and Omaha small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for Lincoln Organizations

We're a team of internet advertising experts, just 581.5 miles away, who know and understand the latest online advertising trends for Lincoln businesses. Take advantage of our experience in more than 100 business industries throughout Lincoln, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Lincoln PPC advertising services is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Lincoln often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

Service providers in Lincoln, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Lincoln PPC ads management is understanding the metrics that will be used to optimize and scale. Most Lincoln paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of PPC advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Lincoln business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Lincoln should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Lincoln small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social ads in Lincoln digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Lincoln organization improves quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Lincoln businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing firm helps Lincoln businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising agency also recommends putting in place plans for conversion optimization and retargeting within these Lincoln online marketing packages, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

The use of Lincoln search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ad campaigns offer a quick and effective method for connecting your Lincoln company to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their paid advertising an effective Lincoln digital advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Lincoln.

4.) Lead Gen

For localized service providers in Lincoln, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Lincoln lead generation tactics are going to be critical.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Lincoln business.

5.) Conversion Optimization

Digital marketing in Lincoln should include CRO strategies. This is an essential component of any kind of digital advertising in Lincoln since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Lincoln small business might not work for a different Lincoln business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lincoln websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lincoln, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lincoln company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lincoln organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Lincoln company is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Nebraska businesses. To develop a sales funnel that produces value for your Lincoln business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lincoln digital marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Lincoln digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Lincoln email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Lincoln businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Lincoln websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lincoln begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lincoln internet marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lincoln online advertising agency. These are all effective ways to market content if you implement them correctly within your Lincoln small business.

9.) Online Reputation Management (ORM)

Your online reputation in Lincoln and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Lincoln, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lincoln brand.

For local service companies in Lincoln, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lincoln storefront. Online shoppers in Lincoln want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lincoln doctors or Lincoln attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Lincoln website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Lincoln.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a full-service digital advertising firm for Lincoln, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Lincoln website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lincoln digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Lincoln, NE Website

If you run a business in Lincoln that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Lincoln internet advertising plans over other, more traditional, marketing plans. Here are a few reasons why your Nebraska small business should embrace website marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Lincoln is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Lincoln or within Nebraska.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lincoln, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Lincoln!

How to Develop Lincoln, NE Digital Marketing Plans

To start your internet marketing campaign for your Lincoln business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Lincoln online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Lincoln or beyond. This helps you tailor your Lincoln website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Lincoln audience. By doing this, you'll make sure your Lincoln website advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Lincoln digital strategy. In internet advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Lincoln organization and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid ads plans in Lincoln that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Lincoln lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Lincoln website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Lincoln website.

6.) Strategize for consistent testing

If you've got all these Lincoln digital marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lincoln internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lincoln, NE Website Marketing Solutions

Our goal is to be your Lincoln organization digital marketing partner! There are many factors to consider when researching Lincoln digital advertising firms. We've got 19 years of experience, so you can trust the Lincoln internet advertising tactics we suggest. These are often the same Lincoln online advertising strategies we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Lincoln because of the effective implementation of our own digital marketing campaign.

Most importantly though, you should choose our digital advertising firm for your Lincoln business because you feel confident we are the right team for your Lincoln company. We are only a short drive of 8 hours and 53 mins away from you in Lincoln, but that time is reduced further if you call or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Lincoln from our own digital marketing campaigns.
• You likely found our website in Lincoln after performing an online search for a service we offer.
• We do not outsource Lincoln internet marketing services since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Lincoln website advertising plans that involve web design or website tweaks.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Lincoln internet marketing agencies, we hope you keep our online marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.

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