Louisville, KY Digital Marketing

What is Digital Advertising for Louisville, KY Organizations?

Simply put, internet advertising throughout Louisville is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Louisville small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Louisville-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Louisville, Kentucky or nationwide.

The best Louisville digital marketing services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Louisville business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Louisville through content marketing, video production, backlink building, review collection, social proof, and site improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Louisville, you probably love the Louisville Cardinals basketball team. Go Louisville Cardinals! In addition to marketing Louisville-area websites, our internet advertising company also offers Lexington, small businesses and large corporations a premium website marketing service.

Our Website Advertising Services for Louisville Organizations

We're a team of digital marketing professionals, just 498.5 miles away, who know and understand the latest internet marketing trends for Louisville businesses. Take advantage of our experience in more than 100 business industries throughout Louisville, and the rest of the country, to help generate traffic and build conversions across your digital assets.

1.) PPC Ads Management

The act of creating and optimizing Louisville paid advertising services is known as PPC management. However, that is an incredibly simple explanation, so let's dig a little deeper.

A PPC advertising firm for Louisville often begins by getting to know your company and its business model before providing experienced PPC management. This information helps determine the next steps, since the way you'd approach paid advertising for a local Louisville small business is much different from how you'd handle it for an ecommerce brand.

For example, nearby Louisville service providers are often only interested in qualified leads. This can be accomplished through paid advertising that gets traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Louisville PPC is the next step. Most Louisville paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid ads. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Louisville small business should utilize multiple advertising plans and marketing tools. Some of the best paid ads plans in Louisville strive to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Louisville business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

The use of social ads in Louisville digital marketing involves PPC advertising being run on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Louisville company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Louisville organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

Our social ads firm helps Louisville businesses build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. In our Louisville digital marketing services, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Advertising

The use of Louisville search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. Your Louisville small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Louisville website marketing tactic. For any search engine advertising campaign in Louisville, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Louisville. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Louisville lead gen plans are going to be critical.

All of our website marketing team's lead generation tactics have been tried and implemented at some point in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Louisville organization.

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Louisville online advertising services. This is an essential component of any kind of website advertising in Louisville since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO strategies that work for one Louisville small business might not work for another, even when they are in the same field.

CRO plans typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website errors, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Louisville websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Louisville, and many other factors.

6.) Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Louisville business. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Louisville small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Launching a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Kentucky small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Louisville organization.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. We have a team of digital marketing professionals who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Louisville internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Louisville internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Louisville email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

8.) Content Marketing

Most Louisville small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Louisville websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Louisville begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Louisville website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Louisville digital marketing company. These are all effective ways to market content if you implement them correctly within your Louisville organization.

9.) Online Reputation Management (ORM)

Your online reputation in Louisville and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Louisville, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Louisville brand.

For local service companies in Louisville, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Louisville storefront. Online shoppers in Louisville want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Louisville doctors or Louisville attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Louisville website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Louisville.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

10.) Video Marketing

As a comprehensive online advertising agency for Louisville, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Louisville digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Louisville internet advertising plans to bring life to paid campaigns.

Why You Should Invest in Online Advertising for Your Louisville, KY Website

If you run a business in Louisville that sells products or services, you're going to need marketing to grow sales. There are many reasons to consider Louisville website advertising packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your Kentucky business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Louisville. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Louisville or throughout Kentucky?
• The flexibility of Louisville online advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Louisville provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Louisville non-digital ads!

How to Develop Louisville, KY Website Marketing Plans

To start your digital marketing campaign for your Louisville business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Louisville digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Louisville or beyond. Your Louisville internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Louisville online marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Louisville digital strategy, make that your first priority. The slowest moving digital marketing tactic in Louisville is SEO. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Louisville company and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid advertising plans in Louisville that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Louisville lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Louisville website builds traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Louisville website.

6.) Plan for continuous testing

When these Louisville website advertising plans are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Louisville digital advertising service.

Why Choose WebCitz for Your Louisville, KY Online Marketing Tactics

Our goal is to be your Louisville business website advertising partner! There are many factors to consider when researching Louisville digital marketing agencies. With more than 19 years of experience, you know you can trust the Louisville digital advertising plans we suggest for your business. These are often the same Louisville online marketing plans we use for our own lead generation and conversion rate optimization services. Our own website marketing plan likely landed you on our website from Louisville.

Our digital marketing company should be your choice for your Louisville organization because you feel we are the right team. We are only a short drive of 7 hours and 28 mins away from you in Louisville, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Louisville is our own online advertising strategies.
• You probably found us in Louisville via an online search for a service we provide.
• Our marketing team performs all of our Louisville website advertising packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Louisville internet advertising tactics that involve website development or website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital advertisers in mind when it comes time for you to start searching for Louisville digital marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

800-796-8263 Email Us