Medical SEO Services

How to Rank Medical Websites on Google

Here are our favorite tips to optimize the online presence of medical companies, divided into technical, on-page, and off-page suggestions.

These SEO strategies apply to medical device companies, healthcare consulting companies, healthcare IT companies, diagnostic testing companies, medical equipment manufacturers, medical staffing agencies, medical billing and coding companies, and other medical companies.

1.) Technical SEO Tips for Medical Companies

Technical SEO refers to optimizing your medical practice website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Evaluate your website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Utilize HTTPS encryption to secure your website. Most hosting providers offer free SSL certificates.
• Create and submit a sitemap of your medical website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
• Implement schema markup to assist search engines in better comprehending your medical content.
• Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
• Monitor your medical website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Medical Companies

On-page SEO involves optimizing each page of your medical company website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create original and high-quality medical company content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Incorporate relevant medical keywords in your website's page titles and meta descriptions.
• Optimize your website's headings and subheadings with target medical company keywords.
• Include medical keywords in image alt tags to help search engines comprehend the context of your images.
• Use internal linking on your website to aid search engines in comprehending the structure and hierarchy of your medical content.
• Use descriptive URLs with relevant medical company keywords.
• Display customer reviews and testimonials prominently on your website.
• Scan your medical website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Medical Companies

Off-page SEO involves all the actions taken outside of your medical practice website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant medical websites, such as health or wellness blogs.
• Establish and maintain a strong presence on social media platforms to interact with others and promote your brand.
• Encourage satisfied customers to leave reviews on Google My Business and other review sites.
• Collaborate with other local businesses, particularly health or wellness-related businesses, to cross-promote services and build backlinks.
• Create listings in medical-specific directories and citation sites to increase visibility.
• Create informative and shareable medical infographics related to health or wellness topics.
• Make videos to showcase your facilities or services and build engagement with potential customers.
• Monitor your online reputation and respond promptly to customer feedback and reviews. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Medical SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your medical company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a medical company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of medical services or products you'd like to promote. Maybe you specialize in telemedicine services and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Medical Companies

• Medical company [product/service]
• Medical devices [product/service]
• Telemedicine [product/service]
• Medical supplies [product/service]
• Pharmaceuticals [product/service]
• Healthcare software [product/service]
• Medical imaging [product/service]
• Medical equipment [product/service]
• Medical billing [product/service]
• Medical education [product/service]
• Medical research [product/service]
• Patient monitoring [product/service]
• Medical testing [product/service]
• Medical records [product/service]
• Medical coding [product/service]
• Medical transportation [product/service]

Keyword Tip #1: Medical companies often target keywords related to their product or service specialty, expertise, and location. This helps you attract potential clients who are searching for medical products or services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "telemedicine company for mental health in Chicago" may be easier to rank for than just "telemedicine company".

Pricing for Medical Practice SEO Plans

When it comes to our managed SEO campaigns, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.

Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

You can get an approximate cost for your SEO plan by using the pricing calculator below.