Morgantown, WV Digital Marketing

What is Digital Marketing for Morgantown, WV Small Businesses?

It's pretty easy: Morgantown internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Morgantown small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Morgantown-based organizations.

The latest internet advertising plans often use numerous online advertising strategies, all working together to help you get more visibility and conversions throughout Morgantown and the rest of the country.

The best Morgantown website advertising packages will include strategies like:

• Promote your digital assets (apps, sales funnels, websites, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Morgantown business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Morgantown by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

Our Digital Marketing Services for Morgantown Small Businesses

For Morgantown organizations, we're a team of internet advertising experts, just 720.3 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Morgantown, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management refers to creating and optimizing Morgantown paid advertising plans. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium paid ads management, a paid advertising firm for Morgantown should get to know your company and its goals. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

For example, local Morgantown service providers are often only interested in qualified leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Morgantown paid ads, it's important to understand what metrics will be used. Most Morgantown PPC advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Morgantown small business should use a variety of advertising plans and marketing tools to be successful with paid ads. Some of the best paid advertising packages in Morgantown strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Morgantown small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

The use of social ads in Morgantown digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Morgantown organization improves quality leads or cost-effective sales.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Morgantown companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. In our Morgantown digital advertising packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Ads

In website marketing, Morgantown search advertising is used to place ads on search engines like Google and Bing. Your Morgantown organization will benefit from Google ads and Bing paid ads since they provide a quick and easy way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective Morgantown website advertising plan. For any search ads campaign in Morgantown, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

A local Morgantown service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Morgantown lead generation tactics.

All of our online advertising team's lead generation strategies have been tried and implemented at some point in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Morgantown organization.

5.) Conversion Rate Optimization

Digital marketing in Morgantown should include conversion optimization tactics. This is an essential component of any kind of internet advertising in Morgantown since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO plans that work for one Morgantown business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Morgantown websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Morgantown, and many other factors.

6.) Revenue Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Morgantown small business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Morgantown company. The funnel narrows at the bottom to represent the various exit points within the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Building a revenue funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their West Virginia organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Morgantown business.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. We have a team of website advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Morgantown digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Morgantown digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Morgantown email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Morgantown organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Morgantown websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Morgantown begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Morgantown online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Morgantown website advertising firm. These are all effective ways to market content if you implement them correctly within your Morgantown business.

9.) Online Reputation Management (ORM)

Your online reputation in Morgantown and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Morgantown, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Morgantown brand.

For local service companies in Morgantown, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Morgantown storefront. Online shoppers in Morgantown want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Morgantown doctors or Morgantown attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Morgantown website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Morgantown.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Morgantown, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Morgantown digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Morgantown digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Morgantown, WV Website

You're going to have to think about marketing in Morgantown if you manage a business that sells something. There are many reasons to consider Morgantown online marketing packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your West Virginia business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Morgantown, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Morgantown or within West Virginia.
• The flexibility of Morgantown internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Morgantown, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Morgantown non-digital ads!

How to Develop Morgantown, WV Online Marketing Services

It's important to create a plan with measurable business goals before beginning your website marketing plan for your Morgantown-based organization. You want to ensure everyone involved understands the ultimate goal of the Morgantown digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Morgantown or beyond is important. Your Morgantown internet marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Morgantown audience. By doing this, you'll make sure your Morgantown internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Morgantown digital plan, make that your first priority. In digital marketing, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Morgantown business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Morgantown that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A great Morgantown lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Morgantown site is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Morgantown website.

6.) Prepare to conduct ongoing tests

When you have all of these Morgantown online marketing plans in place, you can start testing and optimizing. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Morgantown website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Morgantown, WV Digital Advertising Services

If you're a business in Morgantown, we want to be your online marketing partner! There are many factors to consider when researching Morgantown online advertising agencies. With more than 19 years of experience, you know you can trust the Morgantown website advertising plans we suggest for your business. Often, these are the same digital advertising plans we use for our own lead generation and conversion rate optimization. Our own internet advertising plan likely landed you on our website from Morgantown.

However, you should select our website marketing company because you feel confident we're the right team for your Morgantown organization. We are only a short drive of 11 hours and 1 min away from you in Morgantown, but that time is reduced to seconds for phone and email communication!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new clients in Morgantown from our own internet advertising plans.
• You probably found us in Morgantown via an online search for a service we provide.
• Our marketing team performs all of our Morgantown online advertising services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Morgantown digital advertising plans that involve web design or website updates.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our website marketers are the ones you should keep in mind when you need Morgantown website marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing agency.

800-796-8263 Email Us