Painting SEO Services

How to Rank Painting Contractor Websites on Google

Here are our favorite tips to optimize the online presence of painting contractors, divided into technical, on-page, and off-page suggestions.

These SEO strategies apply to paint stores, residential painters, commercial painters, industrial painters, house painters, painting contractors, drywall contractors, plastering contractors, powder coating companies, painting equipment rental companies, sandblasting companies, graffiti removal services, waterproofing companies, and other painting contractors.

1.) Technical SEO Tips for Painting Contractors

Technical SEO refers to optimizing your painting contractor website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your painting contractor website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Evaluate your website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Utilize HTTPS encryption to secure your website. Most hosting providers offer free SSL certificates.
• Create and submit a sitemap of your painting website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
• Implement local business schema markup to assist search engines in better comprehending your content.
• Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
• Monitor your painting contractor website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Painting Contractors

On-page SEO involves optimizing each page of your painter website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create original and high-quality content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Incorporate relevant painting keywords in your website's page titles and meta descriptions.
• Optimize your website's headings and subheadings with target painting keywords.
• Include keywords in image alt tags to help search engines comprehend the context of your painting project images.
• Use internal linking on your painting website to aid search engines in comprehending the structure and hierarchy of your content.
• Use descriptive URLs with relevant painting keywords.
• Display customer reviews and testimonials prominently on your website.
• Scan your painting website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Painting Contractors

Off-page SEO involves all the actions taken outside of your painting contractor website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build quality backlinks from relevant painting websites, such as home improvement or DIY blogs.
• Establish and maintain a strong presence on social media platforms to interact with painting clients and promote your services.
• Encourage satisfied painting service clients to leave reviews on Google My Business and other review sites.
• Collaborate with other local businesses, particularly those in the home improvement industry, to cross-promote services and build backlinks.
• Create listings in local business directories and citation sites to increase visibility.
• Create informative and shareable infographics related to home improvement or interior design topics.
• Make videos to showcase your services or expertise and build engagement with potential clients.
• Monitor your online reputation and respond promptly to feedback and reviews. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Painting SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your painting company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a painting contractor, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you specialize in residential painting services and want to target more interior or exterior painting jobs. Perhaps you are looking for more commercial painting leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Painters

• Interior painting [city/area]
• Exterior painting [city/area]
• Residential painting [city/area]
• Commercial painting [city/area]
• Deck staining [city/area]
• Cabinet painting [city/area]
• Wallpaper removal [city/area]
• Pressure washing [city/area]
• Color consultation [city/area]
• Eco-friendly painting [city/area]
• Drywall repair [city/area]
• Popcorn ceiling removal [city/area]
• Textured painting [city/area]
• Faux finishes [city/area]
• Trim painting [city/area]
• Licensed painting contractor [city/area]

Keyword Tip #1: Painting contractors can benefit from targeting relevant keywords related to their services and location. This can help attract local customers who are searching for painting services in their area.

Keyword Tip #2: Consider focusing on long-tail keywords that are more specific and less competitive. For example, instead of targeting broad keywords like "interior painting", consider targeting more specific phrases such as "cabinet painting in Phoenix" or "exterior house painting in Chicago". This can help you rank higher in search results and attract more targeted leads for your painting services business.

Pricing for Painting Contractor SEO Packages

When it comes to our managed search engine optimization plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

Our campaigns are available for budgets as low as $800 per month, though we frequently work with companies who have much higher budgets.

To obtain an estimate for the cost of your SEO campaign, please utilize the pricing calculator provided below.