Personal Trainer SEO Services

How to Rank Personal Trainer Websites on Google

Here are our favorite tips to optimize the online presence of personal trainers, divided into technical, on-page, and off-page suggestions.

These SEO strategies apply to fitness instructors, group exercise instructors, strength coaches, sports coaches, sports performance trainers, health and wellness coaches, nutritionists, exercise physiologists, athletic trainers, and other personal trainers.

1.) Technical SEO Tips for Personal Trainers

Technical SEO refers to optimizing your fitness company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your personal trainer website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Evaluate your website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Utilize HTTPS encryption to secure your personal trainer website. Most hosting providers offer free SSL certificates.
• Create and submit a sitemap of your website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
• Implement local business schema markup to assist search engines in better comprehending your fitness content.
• Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
• Monitor your personal trainer website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Personal Trainers

On-page SEO involves optimizing each page of your personal trainer website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create original and high-quality content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Incorporate relevant personal trainer keywords in your website's page titles and meta descriptions.
• Optimize your personal trainer website's headings and subheadings with target fitness keywords.
• Include personal training keywords in image alt tags to help search engines comprehend the context of your fitness images.
• Use internal linking on your personal trainer website to aid search engines in comprehending the structure and hierarchy of your fitness content.
• Use descriptive URLs with relevant fitness keywords.
• Display client testimonials prominently on your website.
• Scan your personal fitness website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Personal Trainers

Off-page SEO involves all the actions taken outside of your fitness company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant personal training websites, such as health and fitness blogs.
• Establish and maintain a strong presence on social media platforms to interact with personal training clients and promote your services.
• Encourage satisfied personal training clients to leave reviews on Google My Business and other review sites.
• Collaborate with other local businesses, particularly those in the fitness industry, to cross-promote services and build backlinks.
• Create listings in health or fitness directories and citation sites to increase visibility.
• Create informative and shareable infographics related to health and fitness topics.
• Make videos to showcase your services and build engagement with potential clients.
• Monitor your online reputation and respond promptly to feedback and reviews. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Personal Training SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your personal training business? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a personal training business, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of fitness services you'd like to promote in your area. Maybe you specialize in weight loss and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Personal Trainers

• Personal trainer [city/area]
• Weight loss [city/area]
• Strength training [city/area]
• Cardio training [city/area]
• HIIT workouts [city/area]
• Functional training [city/area]
• Flexibility training [city/area]
• Sports-specific training [city/area]
• In-home training [city/area]
• Group training [city/area]
• Online training [city/area]
• Virtual training [city/area]
• Nutrition coaching [city/area]
• Mind-body fitness [city/area]
• Pre- and post-natal training [city/area]
• Senior fitness [city/area]

Keyword Tip #1: Personal trainers often target keywords related to their fitness specialty, expertise, and location. This helps you attract potential clients who are searching for fitness services or expertise nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "in-home personal training for seniors in Boston" may be easier to rank for than just "personal training".

Pricing for Fitness Company SEO Packages

When it comes to our managed search engine optimization plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

Although we're more than happy to work with budgets starting at $800 per month, many of our clients have significantly higher budgets that we work with regularly.

To obtain an estimate for the cost of your search engine optimization service, please utilize the pricing calculator provided below.