Physical Therapy Digital Marketing

50+ Digital Marketing Tactics for Physical Therapists

We're a team of internet marketing specialists with deep knowledge of online marketing needs for physical therapy practices.

For years, our team has assisted physical therapists with their digital marketing goals. The strategies / tactics discussed in this section can help with online advertising for physical therapists and even:

• Rehabilitation Centers
• Sports Medicine Clinics
• Home Health Agencies
• Occupational Therapy Clinics
• Speech Therapy Clinics
• Pediatric Clinics
• Orthopedic Clinics
• ...and more!

A Few of Our Digital Marketing Experts

1.) Lead Generation for Physical Therapists

Lead generation is an essential digital marketing strategy for physical therapists to attract individuals who require rehabilitation services or seek assistance with injury prevention and recovery. By implementing targeted lead generation tactics, you can connect with potential patients and increase your practice's visibility. Here are 5-10 specific strategies to help you generate more leads as a physical therapist:

1. Specialized Content Marketing: Create a blog or resource section on your website where you share informative articles and videos related to physical therapy. Focus on topics such as injury prevention, rehabilitation exercises, and tips for maintaining overall fitness. By offering valuable content, you can attract individuals seeking information and position yourself as an expert in your field.
2. Local SEO: Optimize your website for local search by including relevant keywords, location-specific information, and ensuring your contact details are consistent across online directories. Encourage satisfied patients to leave positive reviews on platforms like Google My Business. By improving your local search visibility, you can increase the chances of potential patients finding your practice when searching for physical therapy services in your area.
3. Video Demonstrations: Create short video demonstrations of common physical therapy exercises and stretches. Share these videos on your website and social media platforms to educate potential patients on the benefits of physical therapy and showcase your expertise. By providing visual content, you can engage with individuals who prefer multimedia formats and build trust in your practice.
4. Targeted Advertising: Utilize online advertising platforms, such as Google Ads or Facebook Ads, to target individuals in your local area who are actively searching for physical therapy services or have shown interest in related topics. Craft compelling ad copy highlighting the benefits of your practice, such as personalized treatment plans or specialized services for specific conditions. By targeting your ads to the right audience, you can increase the likelihood of attracting potential patients.
5. Referral Program: Implement a referral program where you incentivize current patients to refer their friends, family, or colleagues to your practice. Offer rewards such as discounted sessions or exclusive benefits for successful referrals. By tapping into the networks of satisfied patients, you can reach a wider audience and generate more leads through word-of-mouth marketing.
6. Email Newsletters: Develop a regular email newsletter that provides valuable tips, updates on new treatment methods, success stories, and exclusive offers. Encourage visitors to your website to subscribe to your newsletter by offering a free resource or special promotion. By nurturing leads through email marketing, you can stay top-of-mind with potential patients and build trust in your practice.
7. Collaboration with Healthcare Professionals: Build relationships with local doctors, orthopedic specialists, and sports medicine practitioners. Offer to provide educational seminars or workshops to their patients on injury prevention or rehabilitation techniques. By establishing partnerships with healthcare professionals, you can gain credibility and receive patient referrals.
8. Free Injury Assessments: Offer free injury assessments or screenings for individuals who are unsure if they require physical therapy. Advertise these assessments through your website, social media, and local community channels. By providing a no-obligation assessment, you can attract potential patients who are considering physical therapy but want to explore their options first.
9. Webinars on Health Topics: Host webinars on various health and wellness topics related to physical therapy. Invite individuals to register for the webinars through your website or social media platforms. Offer valuable insights, tips, and answer questions live. By providing educational webinars, you can position yourself as a trusted authority in your field and attract individuals who are interested in improving their physical well-being.
10. Social Media Engagement: Establish a strong presence on social media platforms, such as Instagram and Facebook, where you regularly share educational content, success stories, and client testimonials. Engage with your audience by responding to comments, answering questions, and providing helpful advice. By actively participating in social media conversations, you can build a community and attract potential patients who value your expertise and engagement.

2.) Social Advertising for Physical Therapists

As a physical therapist, social advertising can be a powerful tool to reach potential patients and showcase your expertise in the field. Here are five examples of how social advertising can help your physical therapy business:

1. Injury Prevention Tips: Create social media ads that offer injury prevention tips and exercises. Target users who are interested in fitness and sports-related content. By providing valuable information, you can position yourself as an authority on injury prevention and attract potential patients who want to stay active and avoid injuries.
2. Recovery Stories: Share success stories of patients who have benefited from your physical therapy services through social media posts or video ads. Target users interested in health and wellness and those who have engaged with medical content. Real-life recovery stories can build trust in your expertise and encourage potential patients to seek your services.
3. Specialized Treatment Offerings: Advertise specialized treatments or therapies you offer, such as pediatric physical therapy or geriatric rehabilitation. Use targeting options to reach users who may have specific needs or conditions that align with your services. Highlighting your specialized offerings can attract patients seeking tailored care for their unique situations.
4. Free Webinars or Workshops: Promote free webinars or workshops on topics related to physical therapy, such as managing chronic pain or improving mobility. Target users interested in health and wellness events. Hosting educational events can showcase your expertise and encourage potential patients to attend, giving them a chance to learn more about your services.
5. Client Testimonials: Run social media ads featuring testimonials from satisfied patients. Target users in your local area who may be seeking physical therapy services. Positive testimonials can enhance your reputation and build confidence in potential patients who are considering your services.

3.) Conversion Rate Optimization (CRO) for Physical Therapists

Conversion rate optimization is a powerful digital marketing strategy for physical therapists to enhance their online presence and attract more patients. By optimizing various aspects of your website and paid advertising, you can increase conversions and grow your patient base. Here are some examples of how CRO can help your physical therapy practice get more conversions:

1. Clear Call-to-Action (CTA) Buttons: Use prominent and clear CTA buttons on your website to encourage visitors to take action, such as "Schedule a Consultation," "Book an Appointment," or "Contact Us." A well-placed and appealing CTA increases the likelihood of potential patients reaching out to your practice.
2. Easy Online Appointment Booking: Implement a user-friendly and intuitive online appointment booking system. Make it simple for patients to schedule appointments directly through your website, reducing barriers and streamlining the process.
3. Engaging Testimonials and Success Stories: Showcase compelling testimonials and success stories from satisfied patients. Real-life experiences from others who have benefited from your physical therapy services can build trust and credibility, encouraging potential patients to choose your practice.
4. High-Quality Content: Create informative and valuable content related to physical therapy on your website. Informative blog posts, videos, and guides can position your practice as an authority in the field and attract organic traffic, increasing the chances of conversion.
5. Localized Landing Pages: Create dedicated landing pages for specific service areas or conditions you specialize in. These pages can cater to the unique needs of potential patients in different locations, improving the chances of conversion for local searches.
6. Free Resources and Downloads: Offer free resources or downloadable materials, such as exercise guides or stretching routines. These resources can entice visitors to provide their contact information, enabling you to nurture them into potential patients through email marketing.
7. Chat Support: Integrate a live chat feature on your website to provide real-time support and address any inquiries visitors may have. Real-time interaction can enhance the patient experience and increase the likelihood of conversion.
8. Specialized Landing Pages for Ad Campaigns: Create customized landing pages for specific ad campaigns targeting different patient segments or conditions. Tailoring the content to match the ad messaging increases the relevance and improves the conversion rate of your paid advertising.
9. Mobile Optimization: Ensure your website is fully optimized for mobile devices. A mobile-friendly site enhances the user experience for potential patients visiting your site on their smartphones or tablets, leading to higher conversion rates.
10. Transparent Pricing and Insurance Information: Provide clear and transparent pricing information on your website. Additionally, outline insurance coverage details to avoid confusion and foster trust with potential patients, encouraging them to proceed with your services.

4.) Sales Funnels for Physical Therapists

As a physical therapist, sales funnels can be a powerful digital marketing strategy to attract potential clients, build trust, and convert leads into loyal patients. Sales funnels provide a systematic approach to guide your audience through the decision-making process and encourage them to take action. Here are 5 examples of how sales funnels can benefit your physical therapy practice:

1. Free Injury Prevention Guide Funnel: Create a landing page where visitors can download a free injury prevention guide. Use social media and targeted ads to drive traffic to the landing page. The guide should offer valuable tips on preventing common injuries and maintaining physical health. After visitors download the guide, follow up with email sequences providing additional resources and insights. Within the email series, promote your physical therapy services and encourage potential clients to schedule a consultation to address any existing issues or concerns.
2. Post-Surgery Recovery Email Course Funnel: Develop an email course focused on post-surgery recovery tips and exercises. Promote the email course through your website and social media channels. Encourage interested individuals to sign up for the course using their email addresses. Throughout the email course, offer useful advice and guidance on recovering from specific surgeries or injuries. Integrate information about how physical therapy can accelerate recovery and improve overall outcomes. Within the email series, provide a limited-time discount or offer a free consultation to motivate course participants to become your patients.
3. Webinar on Managing Chronic Pain Funnel: Host a live webinar or pre-recorded video on managing chronic pain through physical therapy. Promote the webinar through social media advertising and email campaigns. During the webinar, share valuable insights on the benefits of physical therapy for chronic pain relief. Offer a limited-time discount for attendees who book a physical therapy session after the webinar. Use an optimized landing page to allow attendees to easily schedule an appointment with your practice immediately after the webinar ends.
4. Injury Assessment Quiz Funnel: Create an interactive injury assessment quiz on your website. Promote the quiz on social media and through targeted ads. The quiz should ask users about their specific injuries or physical issues. Based on their responses, provide personalized feedback and recommendations for treatment options, with an emphasis on the effectiveness of physical therapy. Encourage quiz participants to schedule a free consultation to discuss their results further and explore how physical therapy can help them recover faster.
5. Online Telehealth Consultation Funnel: Offer online telehealth consultations as an entry point to your physical therapy services. Create a dedicated landing page for telehealth consultations and promote it through social media, email, and your website. Allow potential clients to easily schedule an online consultation through a user-friendly booking system. During the consultation, conduct an assessment of their condition and recommend a tailored treatment plan that includes in-person physical therapy sessions. Offer a special package for clients who sign up for a series of in-person sessions after the telehealth consultation.

5.) Email Marketing for Physical Therapists

As a physical therapist, email marketing can be a powerful digital marketing strategy to connect with your patients, provide valuable health information, and promote your services. By using targeted and personalized emails, you can nurture relationships with your patients and keep them engaged in their wellness journey. Here are six examples of how email marketing can benefit your physical therapy business:

1. Appointment Reminders: Send automated appointment reminders to your patients via email. This helps reduce no-shows and ensures that your patients are prepared for their scheduled therapy sessions.
2. Rehabilitation Tips: Provide helpful rehabilitation tips and exercises to your patients through email. Customize these emails based on each patient's specific condition and treatment plan, supporting their progress between therapy sessions.
3. Wellness Newsletters: Create and send wellness newsletters with the latest industry news, research findings, and tips for maintaining a healthy lifestyle. Position yourself as a reliable source of health information and maintain regular communication with your patients.
4. Specialized Treatment Promotions: Use email marketing to offer promotions on specialized treatment programs or packages. For example, you can offer discounts on sports injury rehabilitation or post-surgical recovery packages to attract new patients and encourage repeat visits.
5. Post-Discharge Follow-Ups: After a patient has completed their therapy, follow up with them via email to check on their progress and offer ongoing support. This helps build patient loyalty and may lead to referrals or future appointments if needed.
6. Patient Testimonials and Success Stories: Share inspiring patient testimonials and success stories through email. Highlight how your physical therapy services have positively impacted patients' lives, encouraging potential patients to choose your clinic for their rehabilitation needs.

6.) Search Advertising for Physical Therapists

Search advertising can be an effective strategy to promote your physical therapy services and connect with potential clients who are actively seeking solutions to their physical health issues. By utilizing search ads, you can increase your visibility and attract more patients to your practice. Below are five examples of how search advertising can benefit your physical therapy business and help you serve your community:

1. Physical Therapy Specializations: Create search ads targeting individuals searching for specific physical therapy specializations. Use keywords like "sports injury physical therapist" or "pediatric physical therapy" to reach patients in need of specialized care. This strategy allows you to highlight your expertise and attract patients seeking tailored treatment for their specific condition.
2. Pain Relief Solutions: Advertise your pain relief solutions through search ads. Target keywords like "back pain relief therapy" or "neck pain treatment" to connect with individuals looking for effective pain management. This strategy allows you to position your physical therapy services as a viable alternative to pain medication, drawing in patients seeking non-invasive solutions.
3. Post-Surgery Rehabilitation: Run search ads to promote your post-surgery rehabilitation services. Use keywords like "post-surgery physical therapy" or "recovery exercises after surgery" to reach patients in need of post-operative care. This strategy allows you to showcase your ability to aid in a patient's recovery journey, capturing potential clients during their crucial decision-making phase.
4. Balance and Mobility Improvement: Create search ads offering solutions for balance and mobility improvement. Use keywords like "fall prevention physical therapy" or "balance exercises for seniors" to attract individuals concerned about their stability and mobility. This strategy allows you to position your physical therapy services as a means to enhance quality of life, appealing to an older demographic.
5. Telehealth Physical Therapy: Showcase your telehealth physical therapy services through search ads. Target keywords like "online physical therapy sessions" or "virtual PT appointments" to reach individuals looking for remote therapy options. This strategy allows you to cater to patients who prefer the convenience of receiving physical therapy from the comfort of their homes, expanding your reach beyond your local area.

7.) Content Marketing for Physical Therapists

As a physical therapist, content marketing can be a powerful digital marketing strategy to showcase your expertise, build trust with potential clients, and attract more patients to your practice. By creating valuable and informative content, you can position yourself as a knowledgeable healthcare professional and engage with your target audience. Here are five examples of how content marketing can help your physical therapy business:

1. Injury Prevention Guides: Develop comprehensive injury prevention guides tailored to specific activities or sports commonly practiced by your target audience. For instance, create guides for runners on preventing common running injuries or for office workers on avoiding back pain. By providing helpful tips and exercises, you can establish yourself as a go-to resource for injury prevention, attracting athletes and individuals seeking to stay active and healthy.
2. Post-Surgery Rehabilitation Videos: Create a series of video tutorials that demonstrate post-surgery rehabilitation exercises for different types of surgeries, such as knee replacements or shoulder surgeries. These videos not only help patients understand their rehabilitation process but also demonstrate your expertise in guiding them through their recovery journey. This content can be shared on your website and social media platforms to reach a wider audience.
3. Blog on Pain Management: Maintain a blog on your website where you regularly publish articles on pain management techniques and strategies. Address various types of pain, such as back pain, neck pain, or joint pain, and offer advice on managing and alleviating discomfort. Providing valuable insights into pain management can attract individuals suffering from chronic pain and seeking expert guidance.
4. Success Stories and Testimonials: Feature success stories and testimonials from your past patients who have achieved significant improvements or full recovery through physical therapy. Share these stories on your website and social media to showcase your effectiveness in helping patients regain their mobility and lead pain-free lives. Genuine testimonials can instill confidence in potential patients and encourage them to choose your services.
5. Live Webinars on Rehabilitation Techniques: Host live webinars on specific rehabilitation techniques or exercises related to common conditions you treat. Invite your audience to participate, ask questions, and interact with you in real-time. Webinars offer a personalized touch and allow you to demonstrate your expertise while fostering a sense of community around your practice.

8.) Reputation Management for Physical Therapists

As a physical therapist, reputation management is a crucial digital marketing strategy to enhance your online presence and attract more clients. It involves actively managing and promoting your positive reputation online to build trust with potential patients. Here are five examples of how reputation management can benefit your physical therapy practice:

1. Showcase Specializations: Highlight your specialized areas of expertise on your website and social media platforms. For example, if you specialize in sports rehabilitation or post-surgical recovery, showcase your success stories and patient outcomes related to those specialties. This will position you as an expert in your field and attract patients seeking specialized care.
2. Share Patient Success Stories: Feature patient success stories and testimonials on your website and in your marketing materials. Describe how your physical therapy interventions have helped patients regain mobility, improve function, and enhance their quality of life. Sharing these stories will build trust and confidence in your ability to deliver effective therapy services.
3. Respond to Online Reviews: Monitor and respond to patient reviews on platforms like Google, Yelp, and Healthgrades. Acknowledge positive feedback and thank patients for their kind words. For any negative reviews, respond empathetically and offer to address their concerns privately. Responding to reviews shows that you value patient feedback and are committed to providing excellent care.
4. Offer Telehealth Services: Provide telehealth physical therapy services for patients who may prefer remote consultations or have limited mobility. Offering telehealth options demonstrates your adaptability and commitment to patient convenience and accessibility, which can boost your reputation and attract a broader client base.
5. Create Educational Content: Develop and share educational content on your website and social media channels. This content can include exercise videos, injury prevention tips, and information about various physical conditions. By sharing valuable content, you establish yourself as a reliable source of knowledge and care in the field of physical therapy.

9.) Video Marketing for Physical Therapists

As a physical therapist, incorporating video marketing into your digital strategy can be highly beneficial for your practice. Video content allows you to showcase your expertise, educate patients, and build trust with your audience. Here are five examples of how video marketing can help your physical therapy business:

1. Exercise Demonstrations: Create videos that demonstrate various physical therapy exercises for different conditions and injuries. Show your patients the correct form, technique, and progression of exercises they can do at home to complement their therapy sessions. This can empower patients to be proactive in their recovery.
2. Patient Success Stories: Film video testimonials from patients who have achieved positive results through your physical therapy services. Hearing real-life success stories can inspire and motivate potential patients to seek your expertise for their own rehabilitation needs.
3. Education on Conditions: Produce informative videos that explain common musculoskeletal conditions, their causes, and how physical therapy can help manage and treat them. This can position you as an authoritative source of information and attract patients seeking solutions for their specific conditions.
4. Preventative Care Tips: Share video tips on injury prevention and maintaining good physical health. These can include stretches, warm-up exercises, and posture improvement techniques. Educating the public on preventative care can position you as a caring and proactive physical therapist.
5. Virtual Consultations: Offer virtual consultations via video to reach and treat patients who may have mobility issues, live in remote areas, or prefer the convenience of telehealth. Virtual consultations can expand your patient base and offer flexibility to those who may have difficulty attending in-person sessions.