Public Relations SEO Services

How to Rank Public Relation Websites on Google

Here are our top recommendations for public relations firms to improve their online presence, divided into technical, on-page, and off-page SEO strategies.

These SEO strategies apply to crisis management firms, media relations companies, brand strategy firms, corporate communication firms, event planning companies, thought leadership consulting firms, public affairs firms, reputation management companies, and other PR firms.

1.) Technical SEO Tips for Public Relations Firms

Technical SEO refers to optimizing your public relations firm website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Analyze your website loading speed using tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Secure your public relations firm's website with HTTPS encryption to guarantee a secure browsing experience. You can obtain a free SSL certificate from most web hosting companies.
• Create and submit a sitemap of your public relations firm's website to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your site more efficiently.
• Implement schema markup on your firm's website to provide search engines with more detailed information about your services and increase your website's visibility in search results.
• Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
• Monitor your public relations firm's website for any crawl errors and address them promptly to prevent any negative impact on your search engine ranking. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Public Relations Firms

On-page SEO involves optimizing each page of your public relation manager website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that aligns with the search intent of your target audience and incorporates PR-related keywords, such as blog posts about the benefits of PR or case studies of successful PR campaigns. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant PR-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
• Optimize your public relations firm's website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
• Incorporate PR-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
• Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
• Use descriptive URLs that include relevant PR-related keywords to enhance your website's discoverability.
• Display case studies and testimonials prominently on your public relations firm's website to establish trust and credibility with potential clients.
• Regularly scan your firm's website for broken links and fix them immediately to improve your website's user experience. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Public Relations Firms

Off-page SEO involves all the actions taken outside of your public relations firm website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as industry publications or news outlets, to enhance your PR firm's online authority and improve your search engine ranking.
• Maintain a strong social media presence to engage with clients and potential clients, establish your public relations firm's brand, and build relationships with industry influencers and media contacts.
• Encourage satisfied clients to leave positive reviews on prominent online review sites, such as Google My Business, to improve your public relations firm's online reputation and attract new business.
• Collaborate with other relevant businesses, such as marketing agencies or event planning firms, to cross-promote services and build backlinks to your PR firm's website.
• Create listings in industry directories and citation sites to increase your public relations firm's visibility in relevant search results.
• Create shareable infographics related to PR topics, such as tips for effective press releases or crisis communication strategies, to increase engagement and attract new website visitors.
• Make videos to showcase your public relations firm's services and successes, such as by creating case study videos or thought leadership content, to attract potential clients and build industry credibility.
• Monitor your public relations firm's online reputation and promptly respond to any feedback or reviews to demonstrate your commitment to client satisfaction and maintain your firm's positive image. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Public Relations SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your public relations firm? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a PR firm, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of PR services you'd like to promote in your area. Maybe you specialize in crisis management and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Public Relations Firms

• Public relations firm [city/area]
• PR agency [city/area]
• Crisis management [city/area]
• Reputation management [city/area]
• Media relations [city/area]
• Social media management [city/area]
• Event planning [city/area]
• Press release distribution [city/area]
• Brand management [city/area]
• Publicity [city/area]
• Content marketing [city/area]
• Influencer marketing [city/area]
• SEO for PR firms [city/area]
• Digital marketing [city/area]
• Corporate communications [city/area]
• Marketing strategy [city/area]

Keyword Tip #1: Public relations firms often target keywords related to their services, expertise, and location. This helps you attract potential clients who are searching for PR services or expertise nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "crisis management for healthcare companies in Los Angeles" may be easier to rank for than just "crisis management".

Pricing for Public Relations Firm SEO Plans

When it comes to our managed SEO campaigns, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with customers who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your SEO plan.