Realtor SEO Services

How to Rank Realtor Websites on Google

Here are our top SEO recommendations for real estate agents and brokers looking to enhance their online presence and attract more clients.

These SEO strategies apply to real estate agencies, real estate investment firms, real estate brokerage firms, commercial real estate firms, luxury real estate agencies, home staging companies, real estate appraisal firms, real estate auction houses, relocation services, real estate consulting firms, and other real estate agents.

1.) Technical SEO Tips for Realtors

Technical SEO refers to optimizing your real estate company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your real estate website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Analyze your website loading speed with tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Secure your real estate website with HTTPS encryption to provide a safe browsing experience and increase user trust in your site.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your real estate website more efficiently.
• Implement local business schema markup on your website to provide search engines with more detailed information about your properties and services and improve your website's visibility in search results.
• Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
• Regularly monitor your website for crawl errors and promptly address them to prevent any negative impact on your search engine ranking. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Realtors

On-page SEO involves optimizing each page of your realtor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that aligns with the search intent of your target audience and incorporates real estate-related keywords, such as blog posts about the home buying process or the benefits of working with a real estate agent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant real estate-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
• Optimize your website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
• Incorporate real estate-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
• Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
• Use descriptive URLs that include relevant real estate-related keywords to enhance your website's discoverability.
• Display property listings prominently on your website to improve user engagement and make it easier for potential clients to find what they're looking for.
• Regularly scan your website for broken links and fix them immediately to improve your website's user experience. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Realtors

Off-page SEO involves all the actions taken outside of your real estate company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as home improvement or DIY blogs, to increase your website's authority and improve your search engine ranking.
• Maintain a strong social media presence to engage with clients and potential clients, establish your brand, and build relationships with industry influencers and partners.
• Encourage satisfied clients to leave positive reviews on prominent online review sites, such as Zillow or Realtor.com, to improve your online reputation and attract new business.
• Collaborate with other relevant businesses, such as home stagers or mortgage brokers, to cross-promote services and build backlinks to your real estate website.
• Create listings in local business directories and citation sites to increase your visibility in relevant search results and improve your local search engine optimization (SEO).
• Create informative and shareable infographics related to real estate topics, such as market trends or tips for home buyers, to increase engagement and attract new website visitors.
• Make videos to showcase your realtors, properties or services and build engagement with potential clients, such as by creating virtual home tours or neighborhood guides.
• Monitor your online reputation and respond promptly to any feedback or reviews to demonstrate your commitment to client satisfaction and maintain your positive image. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Realtor SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your real estate business? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a real estate business, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of properties you'd like to promote in your area. Maybe you just added new luxury homes to your portfolio and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Realtors/Real Estate Agents

• Real estate agent [city/area]
• Real estate broker [city/area]
• Homes for sale [city/area]
• Condos for sale [city/area]
• Luxury homes [city/area]
• Commercial real estate [city/area]
• Investment properties [city/area]
• Vacation rentals [city/area]
• Foreclosures [city/area]
• First-time homebuyers [city/area]
• Real estate listings [city/area]
• Open houses [city/area]
• Real estate market trends [city/area]
• Real estate appraisal [city/area]
• Real estate investing [city/area]
• Real estate agent reviews [city/area]

Keyword Tip #1: Realtors and real estate agents often target keywords related to their services, properties, and location. This helps you attract potential clients who are searching for real estate services or properties nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "lakefront homes for sale in Chicago" may be easier to rank for than just "homes for sale".

Pricing for Real Estate Company SEO Plans

The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your digital marketing budget for SEO.

Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

You can get an approximate cost for your SEO plan by using the pricing calculator below.