Retail SEO Services

How to Rank Retail Store Websites on Google

If you own a retail store, optimizing your website for search engines is critical to attracting more customers and increasing your revenue.

Here are some SEO strategies to help you improve your online presence and drive more traffic to your website. These SEO strategies apply to department stores, specialty stores, discount stores, luxury stores, thrift stores, convenience stores, pop-up shops, chain stores, outlet stores, concept stores, and other retail stores.

1.) Technical SEO Tips for Retail Stores

Technical SEO refers to optimizing your retail company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your retail store website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Analyze your website loading speed with tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Secure your website with HTTPS encryption to provide a safe browsing experience and increase user trust in your store.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website more efficiently.
• Implement local business schema markup to provide search engines with more detailed information about your retail store, such as your products and store hours, and improve your website's visibility in search results.
• Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
• Regularly monitor your website for crawl errors and promptly address them to prevent any negative impact on your search engine ranking. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Retail Stores

On-page SEO involves optimizing each page of your retail store website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that aligns with the search intent of your target audience and incorporates retail-related keywords, such as product reviews or blog posts about the latest trends in your industry. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant retail-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
• Optimize your website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
• Incorporate retail-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
• Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
• Use descriptive URLs that include relevant retail-related keywords to enhance your website's discoverability.
• Display your products and prices prominently on your website to improve user engagement and make it easier for potential customers to find what they're looking for.
• Regularly scan your website for broken links and fix them immediately to improve your website's user experience. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Retail Stores

Off-page SEO involves all the actions taken outside of your retail company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as industry publications or local business directories, to increase your website's authority and improve your search engine ranking.
• Engage with your customers on social media to build brand awareness and encourage user-generated content, such as reviews and photos, that can improve your online reputation.
• Encourage satisfied customers to leave reviews on popular review sites, such as Yelp or Google My Business, to improve your visibility and attract new customers.
• Collaborate with other local businesses, such as complementary retail stores or community organizations, to cross-promote services and build backlinks to your website.
• Create listings in local business directories and citation sites to improve your local SEO and attract nearby customers searching for products like yours.
• Create informative and shareable content related to retail and shopping, such as gift guides or product comparisons, to increase engagement and attract new website visitors.
• Make videos to showcase your products and store, and to provide behind-the-scenes glimpses into your business and operations.
• Monitor your online reputation and respond promptly to any feedback or reviews, whether positive or negative, to demonstrate your commitment to customer satisfaction and maintain your positive image. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Retail SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your retail store? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a retail store, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of products you'd like to promote in your area. Maybe you just launched a new clothing line and want to attract more customers. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Retail Stores

• Retail store [city/area]
• Clothing store [city/area]
• Shoe store [city/area]
• Jewelry store [city/area]
• Electronics store [city/area]
• Home decor store [city/area]
• Furniture store [city/area]
• Beauty supply store [city/area]
• Toy store [city/area]
• Bookstore [city/area]
• Pet supply store [city/area]
• Grocery store [city/area]
• Convenience store [city/area]
• Discount store [city/area]
• Specialty store [city/area]
• Department store [city/area]

Keyword Tip #1: Retail stores often target keywords related to their products and location. This helps you attract customers who are searching for products or stores nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "organic skincare products in Seattle" may be easier to rank for than just "beauty supply store".

Pricing for Retail Company SEO Plans

The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your digital marketing budget for SEO.

Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your SEO plan.