Rockford Web Design Services

Our Rockford Website Services

We are a complete web design company with a large staff of internal web developers and ecommerce developers. Our website design team is separated into two groups, each focusing on either template or custom web development services.

1.) Template-Based Website Designs

Searching for an affordable website option? Your Rockford company might be interested in a template website!

Instead of creating design mockups and developing your website in a custom theme, we can hand-pick several website templates to share with you that closely match your desired look and feel.

Don't worry though, you'll be able to select your desired template for us to install on your development site.

From there, we'll customize the theme to match your color scheme and then set up your web pages.

The starting cost for a template website design is around $3,750, and it can be finished in as little as a few weeks. For template ecommerce developments, the price and turnaround will be higher.

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2.) Custom Website Designs

As a custom web development agency, we love to begin every Rockford website design service from scratch.

Our team can create tailor-made mockups that adhere to your brand's unique specifications, providing a preview of your website's aesthetics before our web developers begin their work. These mockups can be altered to your satisfaction, allowing you to finalize the design concept and proceed with confidence.

Once you've given your approval for the design mockup, our website development team will merge it into a custom theme. There are many benefits to a custom template, including a simplified codebase that often has better page speed and usability since it was developed specifically for your Rockford small business.

The starting price for a custom web design is $9,500, and it can be completed in as little as a few months. For custom ecommerce web developments, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website support services.

We view web maintenance to be a reactive support service that provides your Rockford company access to a web developer or ecommerce website developer who can solve nearly any website problem you have.

Here are a few examples of website requests that might require service from Rockford website maintenance firms, including:

• Upgrading your website platform to the latest version.
• Updating apps, themes, and plugins.
• Adding new web pages as you release new information.
• Freshening your blog with new content.
• Rearranging your Rockford website's navigation menu.
• Improve your website performance to pass Google Core Web Vitals.
• Backing up your website's files and databases.
• Modifying the look and feel of your website's design.
• Fixing website scan concerns or Google Search Console coverage glitches.
• Enhancing technical SEO with structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your Rockford, IL Website

To choose the best template or custom web design company for your Rockford business, you need to know what your goals are. The most common goals we've seen for Rockford web development and ecommerce development projects include:

1. To create a website or online store for a new business in Rockford.
2. To give an old site or storefront a fresh look and feel to improve branding and functionality.
3. To improve user experience, reduce bounce rates, and/or improve conversion rates.
4. To increase website performance for a passing score in Google Core Web Vitals.
5. To fix website accessibility problems, or perhaps receive a web accessibility certificate.
6. To make the website a lead generation machine.
7. To improve online orders from their ecommerce storefront.

Let's figure out what you want from your Rockford web development project!

In addition to designing Rockford-area websites, our agency also provides website design services to those in Aurora, Chicago, Decatur, Elgin, Joliet, Naperville, Peoria, and Springfield.

Picking a Platform for Your Rockford, IL Website

A content management system, or CMS, is what powers your Rockford website. While our top web designers and ecommerce developers are well-versed in multiple platforms, we prefer to only provide web design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in Illinois and the rest of the country are powered by WordPress.

Our website design firm chooses to specialize in WordPress not only because it is the most popular CMS platform in Rockford, but also because it is simply the best overall. While there are dozens of content management systems to consider, we've found WordPress to be the most scalable platform for designing websites.

• WordPress has thousands of third-party plugins available that can provide additional functionality for your website.
• WordPress has a huge community of contributors that work together to improve its security, stability, and functionality.
• WordPress is popular among professional website design firms and freelance website designers, making it possible to find a local Rockford web designer to work with you.

2.) WooCommerce

We've helped startups and existing ecommerce companies develop great WooCommerce stores in Rockford or other parts of United States.

Here are some of the reasons our ecommerce website developers tend to recommend WooCommerce:

• We often recommend WooCommerce for Rockford web development projects that require a custom designed theme with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• We often recommend WooCommerce for Rockford small businesses with an existing WordPress site. If you are happy with the look and feel of your content-based website, why invest the time and money into redoing that website just to add ecommerce?
• We often recommend WooCommerce for Rockford companies who prefer open-source software. You don't have to pay a monthly fee to use WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

3.) Shopify

Shopify is the most popular hosted ecommerce platform. If you want to run an ecommerce website using Shopify, you'll need a Shopify website developer in Rockford.

Our Shopify web development team has experience designing websites for online stores around Illinois within the Shopify platform.

Here are some of the reasons our ecommerce developers often recommend Shopify:

• For Rockford merchants interested in a hosted ecommerce system, we often recommend Shopify. Shopify allows you to run an ecommerce business in Rockford without the hassle of hosting configurations or platform updates.
• We often recommend Shopify for Rockford web companies without a lot of custom functionality requirements. It is often more expensive to develop custom functionality within Shopify than WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
• The best ecommerce platform for Rockford small businesses that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Rockford, IL Website Designer

You should ask your prospective Rockford website design or ecommerce development agency several questions before you get started. Let's go over some of the most common ones we get asked before starting a custom website design or ecommerce web design project:

• Does the web designer outsource the project? Because we've got our own team of USA website designers and ecommerce website developers, we don't outsource.
• Do the website designers plan to create 301 redirects to help with SEO? We always create 301 redirects because we understand how important they are for Rockford SEO.
• Does the website developer plan to create a mockup, or provide theme samples, before starting the website? We always start with a design mockup for Rockford custom website design projects to ensure everyone understands the vision for the website. However, if you choose a theme-based website design service we will instead show you template samples before we begin.
• Which CMS platform does your Rockford web developer plan to use on your website project? Due to its scalability, ease of use, and popularity, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast is your Rockford website design service? It takes us about 2-3 months to finish custom web design projects, and 3-4 weeks to complete template websites. Ecommerce developments often take longer.
• Does the web development agency have examples of innovative solutions? As a complete web design company, we love a challenge! Let us know what you have for unique needs and we will be happy to assist!

Other Services for Your Rockford, IL Website

There's more to a successful template or custom web design project for your Rockford small business than you may realize. Let's explore some additional services, which are completely optional, to help you get the most out of your Rockford website:

• Content Writing: Not sure how to express yourself in writing? Let us write content about your products or services for your Rockford site or blog.
• Search Engine Optimization: Interested in improving organic traffic within Rockford, or beyond? We have our own team of SEO professionals to help with technical, on-page, and off-page SEO.
• Conversion Rate Optimization: Looking to boost the conversion rates for your lead forms? We'll create better, higher converting landing pages for your organic and paid traffic.
• Website Maintenance & Support: Do you want help with your template or custom Rockford website after it launches? If you need help updating your website, ask about our web maintenance services.
• Web Design Accessibility: Are you unsure if your Rockford, IL website needs to be accessible? We offer an affordable solution that continuously scans your website and fixes accessibility problems.
• Logo Creation: Have you decided on a logo for your new Rockford organization yet? Allow our graphic designers to provide you with logo design concepts for your business.
• Web Hosting: Need somewhere to host your website after it launches? Our WordPress hosting is fast and easy thanks to the caching systems set up by our server admins and website designers!

No matter what your business needs for its website, you'll find our comprehensive website development agency to be your solution provider!

Why Choose Us for Your Rockford, IL Web Services

Because we love the City of Rockford! There are so many exciting places to visit in Rockford, like Atwood Center, Pig Minds Brewing Co., Valley Orchard, and others. For more ideas around Rockford, check out this helpful website!

We have more than 19 years of experience designing awesome, high-converting websites for small businesses and large corporations! You can trust our experts, who are only 169.1 miles away, to handle your professional website design quickly and efficiently.

• You won't find us outsourcing Rockford web development projects. Head over to our web design portfolio or ecommerce development portfolio to see example websites we've worked on.
• We have our own in-house team of top web designers.
• We have experience in multiple CSS frameworks, including Bootstrap and Tailwind.
• Our team is highly experienced in search engine optimization, UX, and website speed.
• We've made free website tools like password generators, Hex to RGB converters, and secure password generators.
• Our digital marketing team is experienced in Rockford search engine optimization services to help you improve search placements and organic traffic.
• Our design team is very familiar with WooCommerce and Shopify for any Rockford ecommerce web designs you might be considering.
• We're easy to reach by phone, live chat, or email.
• We help with routine Rockford web maintenance services to help you keep your website fresh.
• To broaden your website marketing service, we can include our Rockford PPC management and Rockford social media services to help you target a bigger audience.

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