Roofing SEO Services

How to Rank Roofing Websites on Google

As a roofing contractor, your website is your storefront, and optimizing it for search engines can help you attract more customers and grow your business.

Here are some SEO strategies to improve your online presence and increase your visibility in search engine results pages (SERPs). These SEO strategies apply to residential roofing contractors, commercial roofing contractors, industrial roofing contractors, flat roofing contractors, shingle roofing contractors, metal roofing contractors, tile roofing contractors, slate roofing contractors, roof repair companies, roof inspection companies, gutter installation and repair companies, skylight installation and repair companies, and other roofing contractors.

1.) Technical SEO Tips for Roofing Contractors

Technical SEO refers to optimizing your roofing company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your roofing website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Use tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Secure your website with HTTPS encryption to provide a safe browsing experience and increase user trust in your roofing services.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website more effectively.
• Implement local business schema markup to provide search engines with more detailed information about your roofing services, such as your service areas and types of roofing materials used, and improve your website's visibility in search results.
• Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
• Regularly monitor your website for crawl errors and promptly address them to prevent any negative impact on your search engine ranking. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Roofing Contractors

On-page SEO involves optimizing each page of your roofing contractor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that aligns with the search intent of your target audience and incorporates roofing-related keywords, such as blog posts about the benefits of different types of roofing materials or tips for maintaining a healthy roof. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Include relevant roofing-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
• Optimize your website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
• Incorporate roofing-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
• Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
• Use descriptive URLs that include relevant roofing-related keywords to enhance your website's discoverability.
• Display your roofing services and pricing prominently on your website to improve user engagement and make it easier for potential customers to find what they're looking for.
• Regularly scan your website for broken links and fix them immediately to improve your website's user experience. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Roofing Contractors

Off-page SEO involves all the actions taken outside of your roofing company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as home improvement or construction blogs, to improve your website's authority and credibility in search engine rankings.
• Collaborate with local businesses, such as building material suppliers or home improvement stores, to build mutually beneficial partnerships and generate backlinks to your website.
• Create and maintain a strong presence on social media platforms, such as Facebook and Instagram, to engage with your audience and promote your roofing services.
• Encourage satisfied customers to leave reviews on popular review sites, such as Yelp or Google My Business, to improve your online reputation and attract new customers.
• Create listings in local business directories and citation sites, such as the Yellow Pages or Angie's List, to increase your visibility in local search engine results and attract nearby customers.
• Create informative and shareable content related to roofing and home improvement topics, such as how-to guides or infographics, to increase engagement and attract new website visitors.
• Make videos to showcase your roofing services and provide behind-the-scenes glimpses into your business and operations, which can improve engagement and build trust with potential customers.
• Monitor your online reputation and promptly respond to any feedback or reviews, positive or negative, to demonstrate your commitment to customer satisfaction and maintain your positive image. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Roofing SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your roofing company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a roofer, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you just purchased some new equipment and want to get it out in the field more. Perhaps you just don't feel like you are getting enough new construction, repair, or maintenance leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Roofers

• Roof repair [city/area]
• Roof replacement [city/area]
• Storm damage repair [city/area]
• Gutter installation [city/area]
• Skylight installation [city/area]
• Flat roofing [city/area]
• Shingle roofing [city/area]
• Metal roofing [city/area]
• Tile roofing [city/area]
• Slate roofing [city/area]
• Roof maintenance [city/area]
• Attic ventilation [city/area]
• Commercial roofing services [city/area]
• Emergency roofing services [city/area]
• Licensed roofing contractor [city/area]

Keyword Tip #1: Roofing companies can benefit from targeting keywords that are relevant to their services and location. This can help attract local customers who are searching for roofing services in their area.

Keyword Tip #2: It is advisable to focus on using long-tail keywords that are more specific and less competitive. For instance, instead of targeting broad keywords like "roof repairs", consider targeting more specific phrases such as "metal roof repairs in Phoenix" as these can be easier to rank for and attract more targeted leads.

Pricing for Roofing Company SEO Plans

The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your digital marketing budget for SEO.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with customers who have substantially larger budgets.

To obtain an estimate for the cost of your SEO plan, please utilize the pricing calculator provided below.