Santa Fe, NM Digital Marketing

What is Website Advertising for Santa Fe, NM Organizations?

It's pretty simple: Santa Fe digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Santa Fe organization owners, internet advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Santa Fe digital marketing program entails.

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Santa Fe and across the country.

The best Santa Fe online marketing packages will include strategies like:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Santa Fe company revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Santa Fe by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Santa Fe-area websites, our website advertising firm also offers Albuquerque, Las Cruces, Roswell, small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Services for Santa Fe Businesses

For Santa Fe small businesses, we're a team of online advertising consultants, just 1346.3 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Santa Fe, and the rest of the country, to help boost traffic and drive conversions.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Santa Fe. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide experienced PPC management, a paid advertising agency for Santa Fe should get to know your company and its goals. Since the way you approach paid advertising for a nearby Santa Fe business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Santa Fe, for example, are often only looking for quality leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Santa Fe PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Santa Fe paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Santa Fe organization needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Santa Fe strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Santa Fe small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social ads, Santa Fe digital advertising services use LinkedIn, Instagram, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Santa Fe company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a good opportunity for established Santa Fe small businesses, but it's expensive for those not ready to make the most of social media ads.

With our help, corporations and small businesses in Santa Fe make the most of their social media advertising by setting up sales funnels and lead generation tools. Our Santa Fe website advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Advertising

In internet advertising, Santa Fe search engine marketing is used to place ads on search engines like Google and Bing. You'll find that Google ads and Bing paid ads are quick and basic ways to get your Santa Fe organization in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help get leads and conversions, which helps make their paid advertising an effective Santa Fe internet advertising tactic. To improve your return on investment with search ads in Santa Fe, make a plan for retargeting and conversion rate optimization.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for nearby businesses in Santa Fe. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Santa Fe organizations looking to get sales from their website.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Santa Fe small business.

5.) CRO

Digital marketing in Santa Fe should include conversion rate optimization game plans. This is an essential component of any kind of internet marketing in Santa Fe since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO tactics that work for one Santa Fe company might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving site speed, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

For some Santa Fe websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Santa Fe, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Santa Fe company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Santa Fe business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Santa Fe business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Mexico small businesses. To develop a sales funnel that produces value for your Santa Fe business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Santa Fe digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Santa Fe digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Santa Fe email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Santa Fe small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Santa Fe websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Santa Fe begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Santa Fe internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Santa Fe website marketing company. These are all effective ways to market content if you implement them correctly within your Santa Fe organization.

9.) Online Reputation Management (ORM)

Your online reputation in Santa Fe and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Santa Fe, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Santa Fe brand.

For nearby service companies in Santa Fe, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Santa Fe storefront. Online shoppers in Santa Fe want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Santa Fe doctors or Santa Fe attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Santa Fe website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Santa Fe.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Santa Fe, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Santa Fe website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Santa Fe digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Santa Fe, NM Website

You're going to have to think about marketing in Santa Fe if you manage a business that sells something. There are lots of reasons to choose Santa Fe internet advertising plans over other marketing plans. Here are a few reasons why your New Mexico small business should embrace website marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Santa Fe, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Santa Fe or across New Mexico.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Santa Fe, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Santa Fe non-digital ads!

How to Develop Santa Fe, NM Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Santa Fe-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Santa Fe online advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Santa Fe or beyond. Your Santa Fe website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Santa Fe audience. You'll be able to focus on the right keywords for your Santa Fe website advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Santa Fe digital strategy. In internet advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid ads for your Santa Fe business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Santa Fe paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Santa Fe residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Santa Fe website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Santa Fe website visitors.

6.) Strategize for consistent testing

If you've got all these Santa Fe digital marketing tactics in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Santa Fe internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Santa Fe, NM Website Marketing Solutions

If you're a organization in Santa Fe, we want to be your digital marketing partner! When researching Santa Fe digital advertising firms, there are many factors to consider. We've got 19 years of experience, so you can trust the Santa Fe internet advertising tactics we suggest. Santa Fe online advertising strategies like these are often what we use for our own lead generation. Our own website advertising service likely landed you on our website from Santa Fe.

However, you should select our digital advertising firm because you feel confident we're the right team for your Santa Fe business. We are only a short drive of 20 hours and 34 mins away from you in Santa Fe, but that time is reduced to seconds for phone and email communication!

• Our firm has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new clients in Santa Fe from our own website advertising services.
• You probably found us in Santa Fe via an online search for a service we provide.
• We do not outsource Santa Fe digital marketing plans since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WordPress, WooCommerce, and Shopify for any Santa Fe website marketing plans that need web development or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital advertisers are the ones you should keep in mind when you need Santa Fe internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

800-796-8263 Email Us