Self Storage Digital Marketing

50+ Online Advertising Services for Storage Units

We're a team of website advertising experts with deep knowledge of digital marketing needs for self storage companies.

For years, our team has assisted storage units with their digital marketing goals. The strategies / tactics discussed in this section can help with digital advertising for storage units and even:

• Climate-controlled Self Storage Facilities
• Outdoor Self Storage Facilities
• Indoor Self Storage Facilities
• Drive-up Self Storage Facilities
• Vehicle Storage Facilities
• Boat Storage Facilities
• RV Storage Facilities
• Portable Storage Container Companies
• Business Storage Facilities
• Residential Storage Facilities
• Student Storage Facilities
• Military Storage Facilities
• ...and more!

A Few of Our Digital Marketing Experts

1.) Lead Generation for Self Storage Facilities

Lead generation is an essential digital marketing strategy for self storage facilities. It helps you attract potential customers who are in need of storage solutions and convert them into valuable leads. Here are 5-10 specific strategies to help you generate more leads for your self storage facility:

1. Location-Specific SEO: Optimize your website and online listings with location-specific keywords and content. This way, when individuals search for storage facilities in your area, your business will appear in the search results, increasing your chances of attracting leads who are looking for storage solutions near them.
2. Virtual Tours: Provide virtual tours of your self storage units on your website or through virtual reality platforms. This allows potential customers to get a detailed view of your facility from the comfort of their own homes. By showcasing your storage units and facility features, you can capture the interest of leads and encourage them to inquire about availability.
3. Online Reservation System: Implement an online reservation system on your website that allows leads to reserve storage units directly. This convenient and efficient process makes it easier for potential customers to take action and secure a storage unit, increasing the likelihood of converting them into leads.
4. Referral Program: Create a referral program that incentivizes your current customers to refer their friends, family, and colleagues to your self storage facility. Offer rewards such as discounts, free months of storage, or referral bonuses. This encourages word-of-mouth marketing and generates leads from trusted sources.
5. Social Media Contests: Run social media contests where participants have the chance to win storage-related prizes or discounts. To enter, individuals can be required to share the contest post, tag friends, or comment with their storage needs. This strategy helps increase your social media reach, engagement, and generates leads who are interested in your storage services.
6. Content Marketing: Create informative blog articles, videos, or guides related to self storage tips, organization, and moving. Publish this content on your website and share it on social media platforms. By providing valuable and helpful information, you establish yourself as an authority in the storage industry and attract leads who are seeking reliable advice.
7. Targeted Online Advertising: Run targeted digital advertising campaigns on platforms like Google Ads or social media. Use specific keywords and demographics to reach individuals who are actively searching for storage solutions or have shown interest in similar services. Direct traffic to landing pages that highlight the benefits of your self storage facility and encourage leads to request more information or schedule a visit.
8. Collaborate with Local Businesses: Partner with local businesses, such as moving companies or real estate agencies, to cross-promote each other's services. Provide referral incentives or offer exclusive discounts to customers referred by your partners. This mutually beneficial relationship helps generate leads from a relevant audience who are in need of storage solutions.
9. Online Reviews and Testimonials: Encourage your satisfied customers to leave reviews and testimonials on platforms like Google My Business, Yelp, or your website. Positive reviews build trust and credibility, attracting leads who are searching for reliable and reputable self storage facilities. Display these reviews prominently to increase your chances of converting leads into customers.
10. Email Marketing: Build an email list of interested individuals who have expressed interest in your self storage services. Offer valuable content, exclusive discounts, or storage tips through regular email newsletters. This strategy helps you stay top-of-mind with leads and encourages them to choose your facility when they are ready to rent a storage unit.

2.) Social Advertising for Self Storage Facilities

As a self-storage facility, social advertising can be a highly effective digital marketing strategy to reach potential customers and drive rentals. Here are five examples of how social advertising can help your self-storage business:

1. Seasonal Storage Solutions: Create social media ads promoting seasonal storage solutions. Target individuals or families who may need extra storage space during specific times of the year, such as college students during the summer, holiday decorations during the festive season, or outdoor equipment during the winter months.
2. Local Community Awareness: Run targeted social media ads to raise awareness about your self-storage facility within your local community. Highlight your facility's convenient location, security features, and any unique offerings. Use local targeting to reach individuals who may need storage solutions in your area.
3. Business Storage Solutions: Create social media ads showcasing your self-storage facility as an ideal solution for businesses needing extra space for inventory, equipment, or files. Target local businesses, startups, or home-based entrepreneurs who may require flexible storage options.
4. Move-In Specials and Discounts: Implement a social media ad campaign offering move-in specials, discounts, or freebies to entice potential customers to choose your self-storage facility. Emphasize limited-time offers to create a sense of urgency and encourage quick action.
5. Customer Testimonials: Use social media ads to share customer testimonials and success stories. Feature real-life experiences of satisfied customers who have benefited from your self-storage services. Target individuals who may be researching storage options to build trust and credibility for your facility.

3.) Conversion Rate Optimization (CRO) for Storage Units

Conversion rate optimization is an essential digital marketing strategy for your storage unit business. By optimizing your website and paid advertising, you can attract more potential customers and turn them into conversions. Here are some examples of how CRO can benefit your storage unit organization:

1. Clear and Visible Call-to-Action: Place a prominent "Reserve Now" or "Rent Storage" button on your website's homepage. A clear CTA encourages visitors to take immediate action and reserve a storage unit, increasing your conversion rate.
2. Location-Specific Landing Pages: Create landing pages dedicated to specific locations where your storage units are available. This approach helps potential customers find relevant information about storage units in their area, increasing the likelihood of conversion.
3. Trust-Building Security Measures: Highlight the security features of your storage facilities, such as surveillance cameras, access controls, and secure locks. Demonstrating the safety of your storage units builds trust and encourages customers to choose your facility over competitors.
4. Size Estimation Tools: Provide a size estimation tool that helps customers determine the right storage unit size for their needs. This tool simplifies the decision-making process and reduces the chances of potential customers leaving your website without converting.
5. Customer Reviews and Testimonials: Display positive reviews and testimonials from satisfied customers. Genuine feedback from previous renters can enhance your credibility and persuade potential customers to choose your storage units.
6. Virtual Tours: Offer virtual tours of your storage facilities to give potential customers an inside look at the available units. Virtual tours provide a more immersive experience and increase the chances of converting website visitors into leads.
7. Time-Limited Offers: Promote time-sensitive discounts or limited-time offers on your website and paid advertising. Urgency-driven promotions can encourage visitors to make a reservation sooner rather than later.
8. Convenient Online Reservations: Streamline the online reservation process with a user-friendly and intuitive interface. Simplifying the reservation process reduces friction and increases the likelihood of completing the booking.
9. Responsive Website Design: Ensure your website is mobile-friendly and responsive on all devices. Many potential customers may search for storage units on their smartphones, and a seamless mobile experience improves conversion rates for mobile users.
10. Personalized Offers and Recommendations: Use customer data to personalize offers and recommendations based on individual preferences. Personalized promotions can make potential customers feel valued and lead to higher conversion rates.

4.) Sales Funnels for Self Storage Units

As a self-storage unit business, implementing sales funnels into your digital marketing strategy can be a powerful way to attract potential customers, showcase your storage solutions, and drive conversions. Sales funnels allow you to guide prospects through a step-by-step journey, from initial interest to making a reservation for a storage unit. Here are 5 examples of how sales funnels can benefit your self-storage business:

1. Storage Size Selector Funnel: Create an interactive storage size selector tool on your website. When potential customers visit your website, they can enter the number of items they need to store, and the tool will recommend the appropriate storage unit size. After using the tool, offer them a limited-time discount for reserving the recommended unit size. This personalized approach helps customers find the perfect storage solution and encourages them to take immediate action.
2. Seasonal Storage Guide Funnel: Develop a seasonal storage guide that provides tips on organizing belongings for different times of the year, such as spring cleaning or holiday decoration storage. Advertise this guide through social media and email campaigns. When prospects download the guide, offer them a special "seasonal storage package" that includes a discounted rate on a storage unit for a specific duration. This helps potential customers see the value of your services and encourages them to reserve a unit for their seasonal storage needs.
3. Student Storage Campaign Funnel: Target college students and their families before the start of summer break or semester changes. Create an eye-catching ad or email campaign offering special storage rates for students during their time off from school. When they click on the ad or email, lead them to a dedicated landing page that highlights your storage options for students. Offer a limited-time discount for reservations made within a specific timeframe, encouraging students to secure their storage space before they head home for the break.
4. Decluttering Challenge Funnel: Launch a decluttering challenge on social media, encouraging participants to declutter their homes and store excess items in your storage units. Create engaging content, such as decluttering tips and success stories from past customers. Invite participants to sign up for the challenge through a landing page where they can enter their email address to receive daily decluttering tips and access to a special storage unit discount. Throughout the challenge, nurture participants with valuable content and reminders of the limited-time discount, enticing them to reserve a storage unit.
5. Referral Rewards Funnel: Implement a referral program that rewards current customers for referring friends and family to your self-storage business. Send an email to your existing customers, inviting them to participate in the referral program. Provide them with personalized referral links they can share. When someone clicks on the link and rents a storage unit, both the referrer and the new customer receive a discount on their next month's storage rental. This incentivizes word-of-mouth marketing and encourages loyal customers to promote your services.

5.) Email Marketing for Storage Units

As a storage unit provider, email marketing can be a highly effective digital marketing strategy to attract new customers, retain existing ones, and promote your storage services. It allows you to communicate directly with your target audience, build relationships, and drive conversions. Here are six examples of how email marketing can benefit your storage unit business:

1. Special Promotion for New Customers: Use email marketing to offer exclusive promotions or discounts to new customers who sign up for a storage unit. Send a series of welcome emails that highlight the benefits of your facility, showcase different storage options, and include a limited-time offer to encourage sign-ups.
2. Seasonal Storage Tips: Send seasonal storage tips and advice to your subscribers. Educate them on how to properly store their belongings during different seasons, such as protecting items from humidity or extreme temperatures, and offer storage solutions that address these concerns.
3. Refer-a-Friend Program: Implement an email-based refer-a-friend program to incentivize your current customers to refer others. Send referral emails to your satisfied customers, offering rewards or discounts for successful referrals. This can help you expand your customer base through word-of-mouth marketing.
4. Storage Organization Hacks: Share storage organization hacks and ideas with your subscribers to make the most of their storage space. Provide tips on maximizing space, using storage tools, and packing belongings efficiently, while positioning your storage units as the ideal solution for clutter-free living.
5. Customer Testimonials: Showcase customer testimonials and success stories through email marketing. Send emails that feature real-life experiences of satisfied customers, explaining how your storage units have helped them declutter, organize, or securely store their belongings.
6. Facility Updates and Security Measures: Use email marketing to keep your customers informed about facility updates, new security measures, or additional amenities. These emails can instill trust and confidence in your storage facility, showing that you prioritize the safety and convenience of your customers.

6.) Search Advertising for Self Storage Facilities

As a self-storage facility owner, you know how important it is to attract customers in need of storage solutions. Search advertising is a powerful digital marketing strategy that can help you reach potential customers actively looking for storage options. By running search ads, you can effectively promote your self-storage facility and attract qualified leads to your business. Here are five examples of how search advertising can benefit your self-storage facility:

1. Local Storage Solutions: Create search ads targeting keywords like "self storage near me" or "storage units in [your city]." This strategy allows you to reach local customers actively seeking storage options in your area and increases the chances of converting searches into customers for your facility.
2. Seasonal Storage Offers: Utilize search ads to promote seasonal storage deals, using keywords like "summer storage discounts" or "winter storage specials." This strategy allows you to attract customers looking for short-term storage solutions during specific seasons and encourages them to choose your facility over competitors.
3. Vehicle Storage Services: Run search ads targeting keywords related to vehicle storage, such as "boat storage facilities" or "RV storage near me." This strategy helps you reach customers in need of secure storage options for their vehicles, expanding your potential customer base beyond traditional storage needs.
4. Business Storage Solutions: Create search ads for keywords like "commercial storage services" or "business storage solutions." This strategy targets businesses looking for storage options to store inventory, documents, or equipment, positioning your facility as a reliable storage partner for their needs.
5. Climate-Controlled Storage: Utilize search ads to promote your climate-controlled storage units, using keywords like "temperature-controlled storage near me" or "climate-controlled storage facilities." This strategy allows you to attract customers looking for specialty storage options and emphasizes the value and convenience of your facility.

7.) Content Marketing for Self Storage Facilities

As a self-storage facility owner, content marketing can be a powerful digital marketing strategy to attract and retain customers while showcasing the benefits of your storage services. By creating valuable and relevant content, you can establish your self-storage facility as a trusted resource and drive more inquiries and bookings. Here are five examples of how content marketing can benefit your self-storage business:

1. Storage Tips and Organization Guides: Create blog posts or videos offering storage tips and organization guides. Provide valuable insights on how to maximize storage space, pack belongings efficiently, and keep items safe during storage. This content will position your facility as a helpful resource for customers seeking storage solutions.
2. Local Area Guides: Develop content that highlights the local area where your self-storage facility is located. Create guides to nearby neighborhoods, amenities, and attractions. By showcasing the convenience of your facility's location, you can appeal to customers seeking easily accessible storage options.
3. Seasonal Storage Solutions: Offer content focused on seasonal storage needs. For instance, create content on storing winter sports equipment during the summer or storing summer gear during the winter. This content demonstrates your facility's versatility in catering to customers' changing storage requirements throughout the year.
4. Customer Stories and Testimonials: Share stories and testimonials from satisfied customers who have had positive experiences with your self-storage facility. Real-life examples of how your facility has met customers' storage needs can build trust and encourage others to choose your facility for their storage requirements.
5. Storage Unit Size Guide: Create a comprehensive guide that explains the various storage unit sizes available at your facility. Include visual representations and explanations of each size's capacity, suitable items for each unit, and pricing details. This guide will help potential customers select the right-sized unit for their belongings, reducing any uncertainty in the decision-making process.

8.) Reputation Management for Self Storage Units

As a self storage business owner, reputation management plays a crucial role in your digital marketing strategy. Maintaining a positive online reputation can significantly impact your ability to attract new customers and retain existing ones. Here are five examples of how reputation management can help your self storage business:

1. Collect and Display Customer Reviews: Encourage your customers to leave reviews about their experience with your self storage facility. Display these reviews on your website and social media platforms to showcase the positive experiences of your satisfied clients. Positive reviews can help build trust and credibility with potential customers, making them more likely to choose your storage units over competitors.
2. Respond to Customer Feedback: Pay attention to customer feedback, both positive and negative, and respond promptly and professionally. Addressing concerns and resolving issues in a timely manner shows that you value customer satisfaction and are committed to providing excellent service.
3. Utilize Social Media to Engage Customers: Leverage social media platforms to engage with your audience and share updates about your self storage business. Respond to comments and messages from customers, and use social media as a tool to showcase your storage units, amenities, and special promotions.
4. Highlight Security Features: Emphasize the security measures you have in place to protect your customers' belongings. Use your website and social media channels to showcase your facility's security features, such as surveillance cameras, access controls, and on-site staff.
5. Offer Online Booking and Customer Support: Implement an easy-to-use online booking system that allows potential customers to reserve storage units conveniently. Provide accessible customer support options through your website and social media, offering assistance and addressing inquiries promptly.

9.) Video Marketing for Self Storage Units

As a self storage unit provider, video marketing can be a powerful digital strategy to attract potential customers, showcase your facilities, and establish a strong online presence. Video content allows you to visually demonstrate the features and benefits of your self storage units, address customer concerns, and create a sense of trust and credibility. Here are five examples of how video marketing can help your self storage business:

1. Virtual Tours: Create virtual tours of your self storage facilities, showcasing various unit sizes, security features, and amenities. This allows potential customers to explore your premises from the comfort of their homes, giving them a better understanding of the available storage options.
2. Storage Tips and Organization: Produce informative videos offering storage tips and organization ideas. Providing valuable advice on how to pack and organize belongings efficiently in a storage unit can attract customers who need guidance in maximizing their storage space.
3. Customer Testimonials: Film video testimonials from satisfied customers who have used your self storage units. Hearing positive experiences directly from previous clients can build trust and confidence in your services, encouraging new prospects to choose your facility.
4. Security Features Overview: Record videos highlighting the security measures you have in place to protect customers' belongings. Showcasing features such as surveillance cameras, access control systems, and secure locks can assure potential customers that their items will be safe and secure at your facility.
5. Seasonal Storage Solutions: Create videos that highlight the convenience of using self storage for seasonal items. Show how your storage units can be an ideal solution for storing holiday decorations, seasonal sports equipment, and other belongings that are only needed at certain times of the year.