Retirement Home SEO Services

How to Rank Senior Living Websites on Google

As a senior living facility, your website is critical for attracting and retaining residents and their families. Optimizing your website for search engines can help you increase your online visibility, generate more website traffic, and ultimately grow your business.

Here are some SEO strategies to help you improve your online presence and attract more customers. These SEO strategies apply to independent living communities, memory care communities, hospice care providers, senior centers, adult day care centers, senior transportation services, senior activity providers, retirement communities, and other senior living facilities.

1.) Technical SEO Tips for Senior Living Facilities

Technical SEO refers to optimizing your retirement home website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure that your senior living community website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's loading speed using tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Implement HTTPS encryption for website security, and consider obtaining an SSL certificate to provide additional protection for your website visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website more effectively.
• Use structured data markup to provide search engines with additional information about your business, such as your hours of operation, address, and phone number.
• Use canonical tags to prevent duplicate content issues, particularly if you have the same content available on multiple URLs.
• Monitor your website for crawl errors and broken links, and fix them promptly to ensure that search engines can access and index your website effectively. You can find such errors in Google Search Console. You can use this free tool from Ahrefs to scan for broken links.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Senior Living Facilities

On-page SEO involves optimizing each page of your retirement home website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, informative content that addresses common questions and concerns that residents and their families may have, such as how to choose a senior living facility. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords in your website's page titles, meta descriptions, and headings to help search engines understand the content and purpose of your website.
• Optimize your website's images with relevant alt tags and file names to improve their accessibility and help search engines understand their content.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to encourage visitors to explore your website further.
• Use descriptive URLs with relevant keywords to help search engines and visitors understand the content of your pages.
• Encourage residents and their families to leave reviews on your Google My Business page or other review sites, and respond to feedback promptly to demonstrate your commitment to resident satisfaction.
• Consider adding a blog to your website to regularly publish informative and engaging content related to senior living and care for older adults.
• Optimize your website's contact page with your business name, address, and phone number, as well as a Google Map and driving directions to make it easy for potential residents and their families to find and contact you.

3.) Off-Page SEO Tips for Senior Living Facilities

Off-page SEO involves all the actions taken outside of your retirement home website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as local directories or blogs focused on senior living or health care.
• Create and maintain a strong presence on social media platforms like Facebook and LinkedIn, and engage with your audience by sharing informative and engaging content related to senior living.
• Partner with other businesses in your community to cross-promote services and increase your visibility.
• Participate in local events and sponsor community organizations to increase your visibility and build trust with potential residents and their families.
• Create shareable and informative infographics related to senior living or care for older adults, and promote them on social media and other relevant platforms.
• Monitor your online reputation and respond promptly to customer feedback and reviews, both positive and negative, to demonstrate your commitment to resident satisfaction and address any concerns.
• Partner with local organizations focused on senior care, health care, or aging-related issues to build relationships and increase your visibility in the community. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Senior Living SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your senior living community? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a senior living community, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of senior living services you'd like to promote in your area. Maybe you just opened a new facility and want to attract more residents. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Senior Living Communities

• Senior living [city/area]
• Assisted living [city/area]
• Independent living [city/area]
• Memory care [city/area]
• Nursing home [city/area]
• Respite care [city/area]
• Retirement community [city/area]
• Alzheimer's care [city/area]
• Dementia care [city/area]
• Senior apartments [city/area]
• Senior care services [city/area]
• 24-hour care [city/area]
• Pet-friendly senior living [city/area]
• Affordable senior living [city/area]
• Luxury senior living [city/area]
• Senior living activities [city/area]

Keyword Tip #1: Senior living communities often target keywords related to their services and location. This helps you attract seniors and their families who are searching for senior living services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "affordable assisted living for seniors in Dallas" may be easier to rank for than just "assisted living".

Pricing for Retirement Home SEO Packages

When it comes to our managed SEO plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.

Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your SEO service.