St. Louis Park, MN Digital Marketing

What is Website Marketing for St. Louis, MO Small Businesses?

It's pretty easy: St. Louis digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or paid advertising to most St. Louis business owners. Even though both of those services are used in online marketing, neither fully explains the depth of a fresh website marketing program for St. Louis-based small businesses.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in St. Louis and across the country.

The best St. Louis internet advertising plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your St. Louis small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in St. Louis with content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in St. Louis, you probably love the St. Louis Cardinals baseball team. Go St. Louis Cardinals! In addition to marketing St. Louis-area websites, our website marketing company also offers Columbia, Kansas City, Springfield, small businesses and large corporations a professional digital marketing service.

Our Digital Advertising Services for St. Louis Organizations

For St. Louis businesses, we're a team of online marketing professionals, just 455.3 miles away, who bring diverse knowledge and experience to the table. We've helped grow traffic and boost conversions across more than 100 business industries in St. Louis, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement plans in St. Louis. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium paid ads management, a paid advertising firm for St. Louis often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach PPC advertising for a local St. Louis organization is much different from how you'd handle it for an ecommerce brand.

For example, local St. Louis service providers are often only interested in qualified leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale St. Louis PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most St. Louis agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your St. Louis organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. For example, the best St. Louis paid advertising services will include tactics to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your St. Louis business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, St. Louis digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your St. Louis company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established St. Louis businesses, but it's expensive for those not ready to make the most of social ads.

Our social media ads agency helps St. Louis small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these St. Louis internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media advertising service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Engine Ads

In website advertising, St. Louis search engine advertising is used to place ads on search engines like Google and Bing. Your St. Louis business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective St. Louis website advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in St. Louis.

4.) Lead Gen

A local St. Louis service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, St. Louis lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your St. Louis business.

5.) Conversion Optimization

Digital marketing in St. Louis should include CRO campaigns. There's no doubt that this is a critical element of online marketing in St. Louis, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO strategies that work for one St. Louis small business might not work for another, even when they are in the same field.

CRO plans typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for St. Louis websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in St. Louis, and many other factors.

6.) Conversion Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your St. Louis business. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your St. Louis small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The use of a conversion funnel for your St. Louis small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Missouri organizations. To develop a sales funnel that produces value for your St. Louis business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your St. Louis digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our St. Louis digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help St. Louis email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most St. Louis organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for St. Louis websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around St. Louis begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help St. Louis online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading St. Louis website advertising firm. These are all effective ways to market content if you implement them correctly within your St. Louis business.

9.) Online Reputation Management (ORM)

Your online reputation in St. Louis and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in St. Louis, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your St. Louis brand.

For local service companies in St. Louis, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your St. Louis storefront. Online shoppers in St. Louis want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as St. Louis doctors or St. Louis attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your St. Louis website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around St. Louis.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for St. Louis, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your St. Louis digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within St. Louis digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your St. Louis, MO Website

You're going to have to think about marketing in St. Louis if you manage a business that sells something. You might be thinking about St. Louis online marketing packages over other, more traditional, marketing strategies. Here are some reasons you should implement website advertising plans for your Missouri business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in St. Louis is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in St. Louis or throughout Missouri?
• The flexibility of St. Louis digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with internet marketing in St. Louis. We wish you the best of luck getting people to comment, like, and share your St. Louis non-digital ads!

How to Develop St. Louis, MO Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your St. Louis-based small business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in St. Louis or beyond. Your St. Louis digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your St. Louis audience. This will help ensure you focus on the right keywords for your St. Louis digital marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your St. Louis digital strategy, make that your first priority. Search engine optimization is the slowest moving online advertising strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your St. Louis business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ad campaigns in St. Louis that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A great St. Louis lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your St. Louis website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget St. Louis website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these St. Louis digital marketing strategies in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your St. Louis internet marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your St. Louis, MO Online Advertising Services

If you're a small business in St. Louis, we want to be your digital marketing partner! When researching St. Louis digital marketing companies, there are a lot of factors to consider. You can trust the St. Louis internet marketing strategies we suggest for your business since we have more than 19 years of experience. St. Louis online marketing plans like these are often what we use for our own lead generation. Our own website marketing plan likely landed you on our website from St. Louis.

Most importantly though, you should choose our digital marketing company for your St. Louis organization because you feel confident we are the right team for your St. Louis company. We are only a short drive of 6 hours and 43 mins away from you in St. Louis, but that time is reduced further if you call or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• Digital marketing is our main source of leads and new customers in St. Louis.
• You probably found us in St. Louis via an online search for a service we provide.
• Our marketing team performs all of our St. Louis website marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for St. Louis digital marketing tactics that include web development or website maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital advertisers are the ones you should keep in mind when you need St. Louis digital marketing agencies. To start a discussion with the helpful staff at our digital advertising firm, just send us an email or give us a call.

800-796-8263 Email Us