St. Paul, MN Digital Marketing

What is Online Advertising for St. Paul, MN Businesses?

It's pretty basic: St. Paul digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or PPC advertising to most St. Paul organization owners. Even though both of those services are used in internet advertising, neither fully explains the depth of a modern online advertising program for St. Paul-based businesses.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in St. Paul and across the country.

For instance, the best internet marketing services in St. Paul will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using paid advertising, SEO, SEO, or social media marketing.
• Increase revenue for your St. Paul organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in St. Paul by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in St. Paul, you probably love the Minnesota Wild hockey team. Go Minnesota Wild! In addition to marketing St. Paul-area websites, our online marketing firm also offers Duluth, Minneapolis, Rochester, small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for St. Paul Businesses

For St. Paul small businesses, we're a team of internet marketing specialists, just 274.9 miles away, who bring diverse knowledge and experience to the table. We've helped generate traffic and build conversions across more than 100 business industries in St. Paul, and the rest of the country, so let's work together.

1.) PPC Ads Management

PPC Management consists of creating and optimizing paid advertisement services in St. Paul. Despite that simple explanation, let's explore it further.

A paid advertising company for St. Paul often begins by getting to know your company and its business model before providing premium paid ads management. This information helps determine the next steps, since the way you'd approach paid advertising for a localized St. Paul business is much different from how you'd handle it for an ecommerce brand.

For example, local St. Paul service providers are often only interested in qualified leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale St. Paul paid ads is the next step. For paid advertising to be effective, most St. Paul paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your St. Paul small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. For example, the best St. Paul PPC advertising packages will include strategies to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your St. Paul company.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

Social media ads are paid advertisements placed on platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok that are used in St. Paul internet advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your St. Paul business boosts quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established St. Paul businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising agency helps St. Paul small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our St. Paul website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

In internet marketing, St. Paul search engine advertising is used to place ads on search engines like Google and Bing. Your St. Paul small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their PPC advertising an effective St. Paul internet marketing strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in St. Paul.

4.) Lead Generation

For local service providers in St. Paul, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of St. Paul organizations looking to get sales from their website.

Our digital advertising team has tried and implemented so many different lead generation plans in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your St. Paul business.

5.) Conversion Optimization

You can't ignore CRO strategies when it comes to St. Paul digital advertising. This is an essential component of any kind of internet marketing in St. Paul since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one St. Paul small business might not work for a different St. Paul business, even when both are in the same industry.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some St. Paul websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in St. Paul, and many other factors.

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your St. Paul company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your St. Paul business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your St. Paul business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Minnesota small businesses. To develop a sales funnel that produces value for your St. Paul business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your St. Paul digital marketing plan.

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our St. Paul digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help St. Paul email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most St. Paul small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for St. Paul websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around St. Paul begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help St. Paul internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading St. Paul website marketing company. These are all effective ways to market content if you implement them correctly within your St. Paul organization.

9.) Online Reputation Management (ORM)

Your online reputation in St. Paul and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in St. Paul, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your St. Paul brand.

For nearby service companies in St. Paul, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your St. Paul storefront. Online shoppers in St. Paul want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as St. Paul doctors or St. Paul attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your St. Paul website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around St. Paul.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for St. Paul, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your St. Paul website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within St. Paul digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your St. Paul, MN Website

You're going to have to think about marketing in St. Paul if you manage a business that sells something. You might be thinking about St. Paul internet advertising plans over other, more traditional, marketing plans. Here are some reasons you should implement website marketing tactics for your Minnesota business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in St. Paul. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in St. Paul or throughout Minnesota?
• The flexibility of St. Paul digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In St. Paul, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your St. Paul non-digital ads!

How to Develop St. Paul, MN Internet Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your online marketing service for your St. Paul-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in St. Paul or beyond. You can then make sure you're targeting your St. Paul website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your St. Paul digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate SEO in your St. Paul digital plan, make that your first priority. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your St. Paul organization and its digital assets than right now. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. St. Paul paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good St. Paul lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your St. Paul website drives traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget St. Paul website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these St. Paul digital advertising plans in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your St. Paul online marketing service should always be focused on conversion rate optimization.

Why Choose WebCitz for Your St. Paul, MN Website Advertising Strategies

If you're a business in St. Paul, we want to be your digital advertising partner! When researching St. Paul internet marketing agencies, there are a lot of factors to consider. You can trust the St. Paul online marketing plans we suggest for your business since we have more than 19 years of experience. St. Paul website marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from St. Paul probably has a lot to do with our own digital marketing plan.

Our internet marketing agency should be your choice for your St. Paul small business because you feel we are the right team. We are only a short drive of 4 hours and 4 mins away from you in St. Paul, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 19 years of experience.
• We get most of our leads and new customers in St. Paul from our own digital marketing campaigns.
• You probably found us in St. Paul via an online search for a service we provide.
• Our marketing team performs all of our St. Paul digital advertising packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're specialists in WooCommerce, Shopify, and WordPress for any St. Paul website advertising services that need web design or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start looking for St. Paul online marketing firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

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