Tattoo SEO Services

How to Rank Tattoo Artist Websites on Google

Here are some effective tips for tattoo artists to enhance their online presence and attract more clients.

These SEO strategies apply to tattoo studios, tattoo removal clinics, cosmetic tattooing salons, body piercing studios, permanent makeup artists, microblading studios, henna tattoo artists, airbrush tattoo artists, tattoo conventions, tattoo supply stores, tattoo apprenticeship programs, and other tattoo companies.

1.) Technical SEO Tips for Tattoo Artists

Technical SEO refers to optimizing your tattoo parlor website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure that your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your website's loading speed and performance using tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Secure your website with HTTPS encryption and an SSL certificate, to protect your clients' privacy and build trust with search engines.
• Submit a sitemap of your website to Google Search Console and Bing Webmaster Tools to ensure that search engines can easily index and crawl your content.
• Add structured data markup, such as Schema.org, to your website's HTML code, to provide search engines with more context and information about your business and services.
• Use canonical tags to prevent duplicate content issues and ensure that search engines are only indexing one version of each page on your website.
• Monitor and fix any crawl errors, broken links, or 404 errors on your website, to improve its overall health and ranking. You can find such errors in Google Search Console. You can use this free tool from Ahrefs to scan for broken links.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Tattoo Artists

On-page SEO involves optimizing each page of your tattoo artist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original, and informative content that showcases your work, techniques, and style, and provides value to your potential clients. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords in your website's meta tags, titles, descriptions, and content, to optimize it for search engines and attract more targeted traffic.
• Use heading tags (H1, H2, H3) and subheadings to structure your content and highlight important keywords.
• Include alt tags and descriptive file names for all images on your website, to make them more searchable and accessible to visually impaired users.
• Add internal links to your website's pages and blog posts, to improve its navigation and user experience, and provide more value to your visitors.
• Optimize your website's URL structure, using short and descriptive slugs, to make it more readable and user-friendly.
• Display positive reviews and testimonials from satisfied clients on your website, to build credibility and trust with potential customers.
• Share your content on social media platforms, such as Instagram, Pinterest, or Facebook, to increase its exposure and reach a wider audience.

3.) Off-Page SEO Tips for Tattoo Artists

Off-page SEO involves all the actions taken outside of your tattoo parlor website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from authoritative and relevant websites, such as art blogs, tattoo forums, or local directories, to boost your website's authority and ranking.
• Collaborate with other local businesses, such as piercing or tattoo supply shops, to cross-promote your services and attract more customers.
• Join online communities, such as Reddit or Quora, and engage in discussions related to tattooing and body art, to establish yourself as an expert in the field and attract more followers.
• Create and share informative and visually appealing infographics, tutorials, or videos related to tattooing and body art, to educate and inspire your potential clients.
• Participate in local tattoo conventions, events, or festivals, to showcase your work, network with other artists, and attract more clients.
• List your business on Google My Business, Yelp, or other review sites, and encourage your clients to leave positive reviews and ratings, to improve your online reputation and visibility.
• Offer shareable promotions, discounts, or referral programs to your clients, to incentivize them to return and refer their friends and family to your business.
• Monitor your online presence and reputation, and respond promptly and professionally to any negative reviews, feedback, or complaints, to address any issues and maintain a positive image. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Tattoo SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your tattoo studio? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a tattoo artist, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of tattoo styles you'd like to promote in your area. Maybe you just launched a new tattoo design and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Tattoo Artists

• Tattoo artist [city/area]
• Tattoo studio [city/area]
• Custom tattoo design [city/area]
• Realistic tattoos [city/area]
• Blackwork tattoos [city/area]
• Color tattoos [city/area]
• Portrait tattoos [city/area]
• Traditional tattoos [city/area]
• Japanese tattoos [city/area]
• Tribal tattoos [city/area]
• Lettering tattoos [city/area]
• Cover-up tattoos [city/area]
• Sleeve tattoos [city/area]
• Small tattoos [city/area]
• Watercolor tattoos [city/area]
• Tattoo removal [city/area]

Keyword Tip #1: Tattoo artists often target keywords related to their tattoo styles and location. This helps you attract clients who are searching for specific tattoo styles in the area.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "custom black and gray portrait tattoo in Miami" may be easier to rank for than just "portrait tattoos".

Pricing for Tattoo Parlor SEO Plans

Our managed SEO campaigns are priced according to the amount of time you can dedicate to SEO within your digital marketing budget.

Our services are available for budgets as low as $800 per month, though we frequently work with businesses who have much higher budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization service.