Travel SEO Services

How to Rank Travel Websites on Google

Here are some tips to help travel agencies improve their SEO, divided into technical, on-page, and off-page strategies.

These SEO strategies apply to full-service travel agencies, online travel agencies, leisure travel agencies, corporate travel agencies, adventure travel agencies, cruise travel agencies, luxury travel agencies, destination wedding travel agencies, group travel agencies, niche travel agencies, safari travel agencies, travel insurance providers, and other travel companies.

1.) Technical SEO Tips for Travel Agencies

Technical SEO refers to optimizing your travel company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure that your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Check your website's loading speed and performance using tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption and SSL certificates to secure your website and protect your visitors' data, especially if you collect or process sensitive information, such as credit card details or personal details, online.
• Create and submit an XML sitemap to Google Search Console and Bing Webmaster Tools or other search engines to help them crawl and index your website's pages more efficiently, and to ensure that your content is up-to-date and relevant to your target audience.
• Implement local business schema markup on your website, using tools like Schema.org or JSON-LD, to help search engines understand and display your content better, such as your business name, address, hours, reviews, or events.
• Use canonical tags or redirects to avoid duplicate content issues, which can confuse search engines and dilute your SEO efforts, especially if you have multiple versions of the same page or content.
• Monitor your website's crawl errors, broken links, and 404 pages, using tools like Google Search Console, Bing Webmaster Tools, Ahrefs, or Screaming Frog, and fix them promptly to avoid losing traffic and ranking opportunities. You can use this free tool from Ahrefs to scan for broken links.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Travel Agencies

On-page SEO involves optimizing each page of your travel agent website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create and publish high-quality and informative content that answers your visitors' questions, concerns, or interests, such as travel guides, tips, or reviews, and that aligns with your branding, values, and target audience. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Research and use relevant keywords and phrases that your target audience uses to search for travel-related products or services, such as flights, hotels, tours, or activities, and include them in your page titles, meta descriptions, headers, subheaders, and content.
• Optimize your website's content and images for local or regional SEO, especially if you serve a specific geographic area or niche, by including location-specific terms, landmarks, or attractions, and using Google My Business or other local listing services to enhance your visibility and reputation.
• Use high-quality and engaging visuals, such as photos, videos, or virtual tours, to showcase your destinations, products, or services, and to attract and retain your visitors' attention and interest.
• Include customer reviews, ratings, or testimonials on your website, using platforms like TripAdvisor, Trustpilot, or Yelp, to increase your credibility and social proof, and to encourage more bookings or inquiries from your potential clients.
• Use internal linking and cross-linking to connect your related pages, services, and destinations, and to distribute your SEO authority and relevance throughout your website, which can improve your ranking for multiple keywords and topics.
• Optimize your website's URLs and slugs by using descriptive and concise terms, such as "https://example.com/destinations/paris-tours" instead of "https://example.com/index.php?id=123456", to make them more readable, memorable, and shareable, and to help search engines understand your content better.
• Optimize your website's navigation, structure, and usability to make it easy for your visitors to find what they are looking for, and to encourage them to explore more pages, book more trips, and share their experience with others.

3.) Off-Page SEO Tips for Travel Agencies

Off-page SEO involves all the actions taken outside of your travel company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality and relevant backlinks from reputable and authoritative sources, such as travel blogs, media outlets, or influencers, by creating shareable and valuable content, engaging with your partners and customers, or sponsoring events or campaigns.
• Optimize your social media profiles and activities to increase your brand awareness, engagement, and loyalty, and to drive more traffic and leads to your website, by using targeted and creative posts, hashtags, or ads, and by monitoring and responding to your followers' feedback or inquiries.
• Encourage your satisfied customers to leave positive reviews and ratings on popular review platforms, such as Google My Business, Yelp, or TripAdvisor, and to share their experiences on social media or word-of-mouth, which can boost your reputation and referral traffic.
• Collaborate with other local or global businesses or organizations, such as airlines, hotels, or tourism boards, to create joint promotions, partnerships, or events, and to increase your exposure, influence, and outreach.
• Create listings in travel directories, forums, or listing sites, such as Expedia, Booking.com, or TripAdvisor, to showcase your products and services, to increase your visibility and reach, and to attract more leads and bookings.
• Create and distribute informative and visually appealing infographics, maps, or charts related to travel statistics, trends, or insights, which can attract and engage your target audience, and generate more shares and links.
• Use video marketing and storytelling to showcase your destinations, experiences, or values, and to create emotional connections and trust with your viewers, using platforms like YouTube, Vimeo, or Instagram.
• Monitor and manage your online reputation and presence, by using tools like Google Alerts, Mention, or Brand24, to track and respond to your mentions, reviews, or feedback, and to maintain a positive and professional image and voice online. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Travel SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your travel agency? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a travel agency, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of travel packages you'd like to promote in your area. Maybe you just launched a new tour package and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Travel Agencies

• Travel agency [city/area]
• Travel agent [city/area]
• Tour packages [city/area]
• Cruise packages [city/area]
• Adventure travel [city/area]
• Luxury travel [city/area]
• Honeymoon packages [city/area]
• Group travel [city/area]
• Last-minute travel deals [city/area]
• International travel [city/area]
• Domestic travel [city/area]
• Business travel [city/area]
• Family vacation packages [city/area]
• Disney vacation packages [city/area]
• Romantic getaway packages [city/area]
• All-inclusive vacation packages [city/area]

Keyword Tip #1: Travel agencies often target keywords related to their travel packages and location. This helps you attract customers who are searching for travel packages in the area.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "luxury honeymoon package in Hawaii" may be easier to rank for than just "honeymoon packages".

Pricing for Travel Company SEO Services

Our managed search engine optimization services are priced according to the amount of time you can dedicate to search engine optimization within your digital marketing budget.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

You can get an approximate cost for your search engine optimization campaign by using the pricing calculator below.