Rental SEO Services

How to Rank Vacation Rental Websites on Google

Here are our favorite tips to offer vacation rental companies, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to vacation rental marketplaces, vacation rental management companies, vacation home rental agencies, vacation home exchange networks, timeshare rental companies, luxury vacation rentals, private vacation rentals, short-term rental management companies, cabin rental companies, beach house rental companies, ski lodge rental companies, villa rental companies, vacation rental agencies, and other vacation rental companies.

1.) Technical SEO Tips for Vacation Rental Companies

Technical SEO refers to optimizing your vacation destination website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed and performance with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption for website security, and implement other security measures, such as firewalls, backups, or two-factor authentication, to protect your website and your guests' data from cyber threats and breaches.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools, to help search engines index your website's pages and content, and to identify and fix any technical issues or errors that may affect your ranking or visibility.
• Implement local business schema markup to help search engines understand your vacation rental property's attributes, features, and reviews, and to display rich snippets or cards in search results.
• Use canonical tags to avoid duplicate content issues, especially if you list your properties on multiple platforms or directories, and to consolidate your SEO authority and relevance.
• Monitor your website's crawl errors, broken links, or server issues, and fix them promptly, using tools like Google Search Console, Bing Webmaster Tools, Screaming Frog, or Ahrefs, to maintain a healthy and efficient website. You can use this free tool from Ahrefs to scan for broken links.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Vacation Rental Companies

On-page SEO involves optimizing each page of your vacation property website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Use relevant and descriptive keywords in your website's page titles, meta descriptions, and headings, to match your guests' search queries and intent, and to differentiate yourself from your competitors. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Optimize your website's content and images with local or attraction-based keywords, such as "beachfront condo in Miami" or "ski chalet in Aspen", to attract more qualified traffic and bookings, and to showcase your unique selling points.
• Include high-quality and original photos, videos, or virtual tours of your properties, to provide your guests with a visual and immersive experience, and to build trust and credibility.
• Create unique and informative descriptions for each of your properties, highlighting their features, amenities, and location, and using persuasive and persuasive language that appeals to your guests' emotions and desires.
• Use internal linking to connect your properties, categories, and pages, and to guide your guests to other relevant and helpful information, such as local attractions, restaurants, or events, that may enhance their vacation experience.
• Use user-generated content, such as guest reviews, ratings, or testimonials, to showcase your properties' quality, and to provide social proof and credibility to your website and brand.
• Optimize your website's URLs and permalinks, using short, descriptive, and keyword-rich phrases, that reflect your properties' location, type, and features, and that are easy to remember and share.
• Use call-to-actions, such as "book now", "contact us", or "view availability", strategically placed on your website, to encourage your guests to take action and to improve your conversion rate and revenue.

3.) Off-Page SEO Tips for Vacation Rental Companies

Off-page SEO involves all the actions taken outside of your vacation destination website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality and relevant backlinks from trusted and authoritative websites, such as travel blogs, directories, or influencers, to increase your website's domain authority and visibility, and to attract more qualified traffic and bookings.
• Create and maintain an active and engaging presence on social media platforms, such as Facebook, Instagram, or Pinterest, to interact with your guests, showcase your properties, and promote your brand, and to drive more traffic and bookings to your website.
• Encourage your guests to leave reviews and ratings on popular and reputable platforms, such as TripAdvisor, Google My Business, or Yelp, to increase your social proof and credibility, and to attract more potential guests.
• Collaborate with other local businesses or attractions, such as restaurants, museums, or tour operators, to create joint marketing campaigns or packages, and to share each other's content and links, to attract more guests and enhance their vacation experience.
• Submit your website and properties to local or niche directories, such as Vacation Rentals by Owner, HomeAway, or Airbnb, to increase your visibility and exposure, and to reach more potential guests.
• Create informative and shareable content, such as travel guides, packing tips, or destination reviews, that appeal to your guests' interests and needs, and that showcase your expertise and knowledge in the vacation rental industry.
• Use video marketing, such as property tours, guest testimonials, or destination highlights, to engage your guests and provide them with a visual and emotional connection to your properties and brand.
• Monitor and manage your online reputation, by responding to guest feedback and reviews promptly and professionally, and by addressing any issues or complaints in a respectful and constructive manner, to maintain your guests' satisfaction and loyalty. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Vacation SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your vacation rental company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a vacation rental company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of rentals you'd like to get more bookings for in your area. Maybe you just launched a new property and want to attract more guests. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Vacation Rental Companies

• Vacation rental [city/area]
• Beach house rental [city/area]
• Cabin rental [city/area]
• Luxury vacation rental [city/area]
• Pet-friendly vacation rental [city/area]
• Ski chalet rental [city/area]
• Vacation home rental [city/area]
• Family vacation rental [city/area]
• Lake house rental [city/area]
• Mountain cabin rental [city/area]
• Short-term rental [city/area]
• Airbnb rental [city/area]
• Vacation rental management [city/area]
• Villa rental [city/area]
• Condo rental [city/area]
• Furnished rental [city/area]

Keyword Tip #1: Vacation rental companies often target keywords related to their properties and location. This helps you attract guests who are searching for vacation rentals in the area.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "beachfront vacation rental in Hawaii" may be easier to rank for than just "vacation rental".

Pricing for Vacation Destination SEO Services

When it comes to our managed search engine optimization services, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

Our plans are available for budgets as low as $800 per month, though we frequently work with customers who have much higher budgets.

To obtain an estimate for the cost of your SEO plan, please utilize the pricing calculator provided below.