Veterinarian SEO Services

How to Rank Veterinarian Websites on Google

Here are some tips to help veterinarians improve their online presence and attract more clients.

These SEO strategies apply to animal hospitals, emergency veterinary clinics, mobile veterinary services, specialty veterinary clinics, holistic veterinary clinics, equine veterinary clinics, small animal clinics, veterinary diagnostic laboratories, veterinary dental clinics, veterinary ophthalmology clinics, veterinary dermatology clinics, and other veterinarians.

1.) Technical SEO Tips for Veterinarians

Technical SEO refers to optimizing your veterinary clinic website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Make sure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Use a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Ensure your website is secure and uses HTTPS encryption, as this is a ranking factor for search engines and can improve your visitors' trust and safety when browsing your website.
• Create and submit an XML sitemap to Google Search Console and Bing Webmaster Tools, to help search engines crawl and index your website more efficiently, and to increase your chances of appearing in local search results.
• Implement local business schema markup on your website, to provide more detailed and structured information about your business, such as your address, phone number, reviews, and services, to search engines and potential clients.
• Use canonical tags to avoid duplicate content issues and consolidate your website's authority and relevance to specific search queries and topics.
• Monitor your website's crawl errors and fix them promptly, to ensure your website is accessible and error-free for both search engines and visitors. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Veterinarians

On-page SEO involves optimizing each page of your veterinarian website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality and original content, such as blog posts, infographics, or videos, that provide valuable and educational information to your clients, and that showcase your knowledge and passion for animal care. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant and specific keywords in your website's page titles, meta descriptions, headings, and content, that reflect your veterinary services, location, and target audience, to improve your visibility and click-through rate in search results.
• Optimize your website's images and videos with descriptive and keyword-rich file names, alt tags, and captions, that accurately represent your services and show your expertise and professionalism.
• Include client testimonials and reviews on your website, to build social proof and trust, and to highlight your excellent service and care.
• Use internal linking to connect your website's pages and content, and to guide your visitors and search engines to your most important and relevant pages, such as your services, prices, or contact information.
• Optimize your website's URLs and permalinks, using short, descriptive, and keyword-rich phrases, that reflect your veterinary services, location, and features, and that are easy to remember and share.
• Add a clear and prominent call-to-action on your website, such as "schedule an appointment", "call us now", or "visit our clinic", to encourage your visitors to take action and contact you, and to increase your conversion rate and bookings.
• Use local SEO strategies, such as creating a Google My Business listing, optimizing your NAP (name, address, phone number) consistency and accuracy across all online directories and maps, and getting listed on local veterinary associations and directories, to increase your visibility and credibility in your local area.
• Regularly scan your firm's website for broken links and fix them immediately to improve your website's user experience. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Veterinarians

Off-page SEO involves all the actions taken outside of your veterinary clinic website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality and relevant backlinks from reputable and trustworthy sources, such as pet blogs, animal shelters, or veterinary organizations, that point to your website and demonstrate your authority and expertise in your field.
• Engage with your clients and followers on social media platforms, such as Facebook, Instagram, or Twitter, by sharing informative and engaging content, responding to their comments and questions, and building a loyal and active community.
• Encourage your clients to leave reviews and ratings on your Google My Business page, Yelp, or other online review sites, and respond to their feedback and concerns, to improve your reputation and attract more clients.
• Partner with other local businesses or animal-related organizations, such as pet stores, groomers, or rescue centers, to cross-promote each other's services and events, and to increase your exposure and reach.
• Attend local and national veterinary conferences, seminars, or events, to network with other professionals in your field, to learn about the latest trends and best practices, and to showcase your services and expertise.
• Create and distribute educational and informative content, such as e-books, guides, or webinars, that provide valuable and practical tips and advice to pet owners, and that establish your credibility and thought leadership in your industry. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Veterinarian SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your veterinary practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a veterinarian, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more leads for in your area. Maybe you just launched a new clinic and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Veterinarians

• Veterinarian [city/area]
• Animal hospital [city/area]
• Emergency vet [city/area]
• Pet surgery [city/area]
• Pet dental care [city/area]
• Pet vaccinations [city/area]
• Pet grooming [city/area]
• Pet boarding [city/area]
• Pet acupuncture [city/area]
• Pet behaviorist [city/area]
• Pet dermatologist [city/area]
• Exotic pet care [city/area]
• Pet nutrition [city/area]
• Mobile vet [city/area]
• Pet euthanasia [city/area]
• Holistic vet [city/area]

Keyword Tip #1: Veterinarians often target keywords related to their services and location. This helps you attract local customers who are searching for veterinary services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "emergency pet care in San Francisco" may be easier to rank for than just "emergency vet".

Pricing for Veterinary Clinic SEO Packages

When it comes to our managed SEO plans, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.

Although we're more than happy to work with budgets starting at $800 per month, many of our clients have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization service.