Wedding SEO Services

How to Rank Wedding Websites on Google

Here are some SEO strategies to help wedding companies improve their online presence and attract more clients.

These SEO strategies apply to wedding venues, wedding photographers, wedding florists, wedding caterers, wedding cake bakers, wedding invitation designers, wedding DJs, wedding bands, wedding dress shops, wedding hair and makeup artists, wedding transportation services, and other wedding companies.

1.) Technical SEO Tips for Wedding Companies

Technical SEO refers to optimizing your wedding company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Secure your website with HTTPS encryption and an SSL certificate, to protect your clients' data and increase their trust in your website.
• Submit a sitemap to Google Search Console and Bing Webmaster Tools, to help search engines crawl and index your website's pages and content more efficiently.
• Implement local business schema markup to provide search engines with additional information about your business, such as your location, services, or reviews.
• Use canonical tags to avoid duplicate content issues, especially if you have similar content on different pages or URLs, such as multiple listings of the same venue or package.
• Monitor your website's crawl errors and fix them promptly, to avoid broken links, missing pages, or other technical issues that could hurt your SEO. You can find such errors in Google Search Console. You can use this free tool from Ahrefs to scan for broken links.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Wedding Companies

On-page SEO involves optimizing each page of your wedding planner website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality and original content, such as blog posts, articles, or guides, that answer your clients' questions, provide tips and inspiration, and showcase your expertise and personality. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant and specific keywords in your website's titles, descriptions, headers, and content, to optimize them for both search engines and human readers.
• Optimize your images by using descriptive alt tags, compressing their size, and using high-quality and relevant visuals that showcase your services or products.
• Use internal linking to connect your website's pages and content, and to guide your visitors to other relevant and valuable resources or services.
• Create dedicated landing pages for your main services, such as venues, catering, or photography, and optimize them for specific keywords and user intents, to improve their visibility and conversion rates.
• Display client testimonials, reviews, or case studies prominently on your website, and encourage your satisfied clients to share their feedback on social media or review sites, to increase your credibility and reputation.
• Create unique and compelling meta descriptions for each page, that entice your potential clients to click on your website and learn more about your services and value proposition.

3.) Off-Page SEO Tips for Wedding Companies

Off-page SEO involves all the actions taken outside of your wedding company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality and relevant backlinks from reputable and trustworthy sources, such as wedding blogs, event planning directories, or local business associations, to improve your website's authority and domain ranking.
• Create and maintain an active and engaging presence on social media platforms, such as Facebook, Instagram, or Pinterest, where you can showcase your work, share testimonials and reviews, and interact with your clients and followers.
• Partner with other wedding vendors or industry influencers, such as photographers, florists, or wedding planners, to cross-promote each other's services, collaborate on content, and build your network and visibility.
• Submit your business to local and niche directories, such as Yelp, The Knot, or WeddingWire, to increase your online visibility and reach potential clients who are looking for specific services or locations.
• Create visually appealing and informative content, such as infographics, videos, or podcasts, that educate and entertain your audience, and share them on your website, social media, or other relevant platforms, to attract more traffic and engagement.
• Attend and participate in local or national wedding fairs, events, or conferences, where you can meet and network with potential clients, industry peers, and media representatives, and showcase your services and expertise.
• Monitor your online reputation and respond promptly and professionally to any negative or positive feedback, reviews, or comments, to show your clients that you care about their experience and satisfaction, and to improve your brand image and credibility. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Wedding SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your wedding company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a wedding company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more leads for in your area. Maybe you just launched a new package and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Wedding Companies

• Wedding planner [city/area]
• Wedding venue [city/area]
• Wedding catering [city/area]
• Wedding photographer [city/area]
• Wedding florist [city/area]
• Wedding DJ [city/area]
• Wedding invitations [city/area]
• Wedding videographer [city/area]
• Wedding rentals [city/area]
• Wedding favors [city/area]
• Bridal shop [city/area]
• Wedding transportation [city/area]
• Wedding cakes [city/area]
• Wedding makeup artist [city/area]
• Wedding officiant [city/area]
• Wedding rentals [city/area]

Keyword Tip #1: Wedding companies often target keywords related to their services and location. This helps you attract local customers who are searching for wedding services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "outdoor wedding venue in California" may be easier to rank for than just "wedding venue".

Pricing for Wedding Company SEO Packages

Our managed search engine optimization plans are priced according to the amount of time you can dedicate to search engine optimization within your digital marketing budget.

Although we're more than happy to work with budgets starting at $800 per month, many of our clients have significantly higher budgets that we work with regularly.

You can get an approximate cost for your search engine optimization service by using the pricing calculator below.