Winnipeg, MB Digital Marketing

What is Digital Marketing for Winnipeg, MB Small Businesses?

In a most simple definition, internet marketing throughout Winnipeg is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Winnipeg small business owners think of online advertising as another phrase for SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Winnipeg digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Winnipeg and across the country.

For example, the best website marketing plans in Winnipeg will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost your Winnipeg business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Winnipeg by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

Our Digital Marketing Services for Winnipeg Businesses

We are a team of digital advertising consultants, just 1185.7 kilometers away, with diverse knowledge and experience in the latest internet advertising trends for Winnipeg small businesses. Take advantage of our experience in more than 100 business industries throughout Winnipeg, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Winnipeg. That is an incredibly simple explanation though, so let's dive a little deeper.

A PPC advertising firm for Winnipeg often begins by getting to know your company and its business model before providing experienced PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Winnipeg, for instance, are often only interested in good leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Winnipeg paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Winnipeg paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Winnipeg small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Winnipeg should include tactics like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Winnipeg business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

With social media ads, Winnipeg website marketing plans use LinkedIn, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your Winnipeg company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social ads is a huge opportunity for most established Winnipeg small businesses, it can be costly for those businesses that aren't ready for it.

Our social media advertising agency helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Winnipeg online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Ads

The use of Winnipeg search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Winnipeg business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their PPC advertising an effective Winnipeg internet marketing strategy. For any search engine marketing campaign in Winnipeg, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A local Winnipeg service provider's main goal of an inbound marketing program is to boost leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Winnipeg businesses looking to get sales from their website.

Our internet marketing team has tried and implemented so many different lead generation strategies in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Winnipeg business.

5.) Conversion Optimization

Digital marketing in Winnipeg should include CRO campaigns. This is an essential component of any kind of online marketing in Winnipeg since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Winnipeg business might not work for another Winnipeg business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Winnipeg websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Winnipeg, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Winnipeg company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Winnipeg company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Winnipeg organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Manitoba businesses. To develop a sales funnel that produces value for your Winnipeg business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Winnipeg internet marketing campaign.

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Winnipeg internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Winnipeg email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

8.) Content Marketing

Most Winnipeg businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Winnipeg websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Winnipeg begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Winnipeg online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Winnipeg digital marketing agency. These are all effective ways to market content if you implement them correctly within your Winnipeg small business.

9.) Online Reputation Management (ORM)

Your online reputation in Winnipeg and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Winnipeg, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Winnipeg brand.

For local area service companies in Winnipeg, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Winnipeg storefront. Online shoppers in Winnipeg want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Winnipeg doctors or Winnipeg attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Winnipeg website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Winnipeg.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a full-service online marketing firm for Winnipeg, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Winnipeg digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Winnipeg internet marketing campaigns to bring life to paid campaigns.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian online marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our website marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Winnipeg, MB Website

If you manage a business in Winnipeg that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Winnipeg digital marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Manitoba small business should embrace internet advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Winnipeg. You might as well choose a format and medium that can follow your target audience wherever they go in Winnipeg or within Manitoba.
• Winnipeg online advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Winnipeg, website marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Winnipeg non-digital ads!

How to Develop Winnipeg, MB Website Advertising Services

Before starting your digital marketing plan for your Winnipeg-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Winnipeg internet marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Winnipeg or beyond. This helps you tailor your Winnipeg online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Winnipeg online advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Winnipeg digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Winnipeg small business and its digital assets than right now. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid ads campaigns in Winnipeg that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Winnipeg lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Winnipeg site is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Winnipeg website.

6.) Prepare to conduct ongoing tests

When you have all of these Winnipeg online marketing plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Winnipeg website advertising service.

Why Choose WebCitz for Your Winnipeg, MB Digital Advertising Services

We want to be the internet advertising partner of your Winnipeg small business! There are many factors to consider when researching Winnipeg online advertising agencies. We've got 19 years of experience, so you can trust the Winnipeg website advertising plans we suggest. Winnipeg digital marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our site from Winnipeg because of the effective implementation of our own internet advertising plan.

Our online advertising agency should be your choice for your Winnipeg small business because you feel we are the right team. We are only a short drive of 11 hours and 11 mins away from you in Winnipeg, or mere seconds away from a phone or email!

• We've been in business since 2004, so we've got more than 19 years of experience.
• We get most of our leads and new customers in Winnipeg from our own internet marketing campaigns.
• You probably found us in Winnipeg via an online search for a service we provide.
• Our marketing team performs all of our Winnipeg online marketing packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Winnipeg digital marketing tactics that involve web development or website modifications.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online marketing.

Our website marketers are the ones you should keep in mind when you need Winnipeg website marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing agency.

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