Yoga SEO Services

How to Rank Yoga Websites on Google

Here are our favorite tips to offer yoga studios, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to yoga studios, hot yoga studios, power yoga studios, aerial yoga studios, restorative yoga studios, prenatal yoga studios, yoga teacher training programs, yoga retreat centers, online yoga platforms, yoga accessory shops, meditation studios, and other yoga studios.

1.) Technical SEO Tips for Yoga Studios

Technical SEO refers to optimizing your yoga studio website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

• Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
• Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
• Use HTTPS encryption for website security to protect sensitive information such as personal details of clients, as well as to show credibility to visitors.
• Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to yoga classes and services.
• Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
• Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about yoga styles or instructors.
• Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our SEO Experts

2.) On-Page SEO Tips for Yoga Studios

On-page SEO involves optimizing each page of your yoga instructor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

• Create high-quality, original content that targets your audience's search intent, such as yoga tips or lifestyle articles, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
• Use relevant keywords, such as yoga classes, meditation, and wellness, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
• Optimize your website's headings and subheadings with target keywords related to your yoga services, such as hot yoga or prenatal yoga, to help search engines understand the content and improve the user experience.
• Include target keywords in image alt tags, such as yoga poses and meditation techniques, to help search engines understand the context of your images and improve the accessibility of your website.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as class schedules or instructor bios.
• Use descriptive URLs with relevant keywords, such as /yoga-classes/hot-yoga, to improve the visibility and accessibility of your website.
• Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for a yoga studio.
• Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Yoga Studios

Off-page SEO involves all the actions taken outside of your yoga studio website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

• Build high-quality backlinks from relevant websites, such as health and wellness blogs or yoga retreat websites, to improve your website's authority and search engine rankings.
• Create and maintain a strong presence on social media platforms such as Facebook and Instagram to engage with customers, promote your yoga studio, and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business, Yelp, and other review sites to build social proof and credibility with potential customers who are looking for a yoga studio.
• Collaborate with other local businesses, such as health food stores or fitness apparel shops, to cross-promote services and build backlinks to each other's websites.
• Create listings in local business directories and citation sites, such as Yelp and YellowPages, to increase visibility and improve local SEO.
• Create informative and shareable content, such as yoga tutorial videos or infographics about the benefits of yoga, to attract backlinks and improve your website's authority.
• Make videos to showcase your yoga services, such as yoga classes or retreats, and build engagement with potential customers.
• Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible yoga experience. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Popular Keywords for Yoga SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your yoga studio? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a yoga studio, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more leads for in your area. Maybe you just launched a new class and want to attract more students. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Yoga Studios

• Yoga classes [city/area]
• Yoga studio [city/area]
• Hot yoga [city/area]
• Vinyasa yoga [city/area]
• Yin yoga [city/area]
• Restorative yoga [city/area]
• Prenatal yoga [city/area]
• Meditation classes [city/area]
• Private yoga sessions [city/area]
• Online yoga classes [city/area]
• Yoga teacher training [city/area]
• Yoga retreats [city/area]
• Community yoga [city/area]
• Beginner yoga [city/area]
• Yoga workshops [city/area]
• Certified yoga instructor

Keyword Tip #1: Yoga studios often target keywords related to their services and location. This helps you attract local customers who are searching for yoga services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "yoga for seniors in New York City" may be easier to rank for than just "yoga for seniors".

Pricing for Yoga Studio SEO Services

When it comes to our managed search engine optimization services, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with customers who have substantially larger budgets.

You can get an approximate cost for your SEO campaign by using the pricing calculator below.