Albany Web Design Services

Our Albany Web Services

We are a one-stop web design company with a large group of onsite website developers and ecommerce web developers. Our website design team is separated into two groups, each focusing on either template or custom web development services.

1.) Template-Based Web Designs

Looking for a low-cost website? Your Albany organization might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

But don't worry - you'll have the option to choose your favorite theme for us to install on your development site.

Next, we will modify the theme to use your color scheme and then add in your web pages.

The starting cost for a templated web development is about $3,750, and it can be ready in just a few weeks. For templated ecommerce web designs, the price and turnaround will be higher.

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2.) Custom Website Developments

As a custom web design company, we love to begin every Albany web development service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of web development work. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

Following your approval of the design mockup, our website development team will integrate it into a custom theme. A custom template offers numerous advantages, such as a streamlined codebase that typically results in improved website performance and usability, since it was created exclusively for your Albany company.

The starting price for a custom website design is about $9,500, and it can be ready in just a few weeks. For custom ecommerce web designs, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website maintenance services.

We think of web maintenance as a reactive support service where we provide your Albany business access to a web developer or ecommerce developer who can fix just about any problem.

Here are some examples of website requests that Albany website support firms might help with:

• Upgrading your website platform to the latest version.
• Keeping apps, themes and plugins updated.
• Adding new web pages as you release new information.
• Writing new blog content to help you stay fresh.
• Rearranging your Albany site's navigation menu.
• Improve your website speed to pass Google Core Web Vitals.
• Making backups of your website's files and databases.
• Making your site look and feel better.
• Troubleshooting Google Search Console coverage glitches.
• Enhancing technical SEO with structured data, open graph tags, etc.
• Investigating and solving any other website issue.
• Importing / exporting ecommerce product data.

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Set Goals for Your Albany, NY Website

It's important to understand what your goals are before picking a template or custom website design firm for your Albany business. The most common goals we've seen for Albany website design and ecommerce development projects include:

1. To create a website or online store for a new Albany small business.
2. To redesign an existing website or storefront into a fresh web development to give a better first impression to visitors.
3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
4. To pass Google Core Web Vitals.
5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
6. To improve lead generation through design improvements.
7. To get more online sales from their ecommerce website.

Let's figure out what you want from your Albany website design project!

If you live in Albany, you probably love the Albany Devils hockey team. Go Albany Devils! In addition to designing Albany-area websites, our firm also provides web design services to those in Bronx, Brooklyn, Buffalo, Manhattan, New York City, Niagara Falls, Queens, Staten Island, Syracuse, Yonkers, and Rochester.

Picking a Platform for Your Albany, NY Website

Your Albany website is likely powered by a content management system, or CMS. While our top web designers and ecommerce web developers are well-versed in multiple platforms, we prefer to only provide web development services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

With more than 40% market share in New York and the country, WordPress is simply the most popular open-source website platform.

WordPress is the most popular CMS in Albany, but it's also the best in terms of overall performance and scalability of a customized website design. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

• You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
• There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
• WordPress has a large following among expert web design companies and freelance web developers, helping ensure you can find a local Albany web designer to help you.

2.) WooCommerce

We help Albany startups and ecommerce businesses build and launch awesome stores with WooCommerce.

Here's why our ecommerce website designers love WooCommerce:

• If you need a custom template with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
• If your Albany business already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money rebuilding your content-based website just to add ecommerce.
• We often recommend WooCommerce for Albany businesses who prefer open-source software. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
• We also recommend WooCommerce for those in an industry not accepted by Shopify.

3.) Shopify

Shopify is the most popular hosted ecommerce platform. If you want to run an ecommerce website in Albany, you'll probably need a Shopify web developer.

We can design a website for your online business in or around New York that runs on the Shopify platform.

Here are some reasons our ecommerce website designers like Shopify:

• For Albany merchants interested in a hosted ecommerce system, we often recommend Shopify. Shopify allows you to run an ecommerce business in Albany without the hassle of hosting configurations or platform updates.
• When Albany web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• The best ecommerce platform for Albany companies that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Questions to Ask a Albany, NY Website Designer

You should ask a few questions of your prospective Albany web development or ecommerce development company before starting a project. Let's go over some of the most common ones we get asked before starting a custom web development or ecommerce web design project:

• Does the web designer outsource the website project? Because we have our own internal team of USA web designers, we don't outsource custom website design or ecommerce web design projects to other companies.
• Will the web designers make 301 redirects to help preserve search rankings? For any Albany web development project that will replace an existing website, we plan out 301 redirects early in the project.
• Does the website designer plan to create a mockup, or provide theme samples, before building the site? We find it is easier to create a design mockup for Albany website projects to help everyone understand the design direction before the website build gets too far along. However, that is only possible if you choose a custom web development service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
• What platform does your Albany website designer use? Due to its ease of use, popularity, and scalability, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
• How fast can your Albany website development team turn things around? We typically finish custom website design projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
• Does the web development agency provide innovative solutions? As a complete web design company, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Other Services for Your Albany, NY Website

A successful template or custom web design project for your Albany small business is just getting started! Let's explore some additional services, which are completely optional, to help you get the most out of your Albany website:

• Page Content Writing: Do you have trouble expressing yourself in writing? We'll help your Albany organization write content that describes your products or services on its website or blog.
• Search Engine Optimization Tactics: Want to improve organic traffic in or around Albany? To help with technical, on-page, and off-page SEO, we have our own team of search engine optimization experts.
• Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
• Web Maintenance: Want help making tweaks to your template pr custom Albany website after it launches? If you need help updating your website, ask about our web maintenance services.
• ADA Website Accessibility: Not sure whether your Albany, NY website needs to be accessible? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility problems.
• Designing Logos: Getting ready to start a business in Albany, but still need a logo? Let our graphic designers come up with logo concepts for your small business.
• Web Hosting Strategies: After your website launches, do you need a place to host it? To ensure fast hosting, our server admins teamed up with our website design team to configure fast caching systems for WordPress.

Our complete web design company is the perfect solution for your company!

Why Choose Us for Your Albany, NY Web Services

We love Albany, just like you! There are so many awesome places to visit in Albany, like Albany City Hall, Albany Distilling Co., Albany Pine Bush Preserve, and more! For other new ideas in or around Albany, check out this great website!

We have more than 19 years of experience designing attractive, high-converting websites for small businesses and large corporations! You can trust our experts, who are just 1010.5 miles away, to handle your professional web design.

• We don't outsource Albany website design services. Browse our web development portfolio to see past content websites or ecommerce sites we've worked on.
• We have our own in-house team of skilled website designers.
• Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
• We're experts in search engine optimization, UX, and page speed.
• We provide free website design tools, such as color scheme pickers and password generators.
• Our digital marketing team is experienced in Albany SEO services to help you improve search rankings and organic traffic.
• We are very familiar with WooCommerce and Shopify. This is great if you are looking for a talented Albany ecommerce website designer.
• You can reach us by phone, live chat, or email.
• We have a website team to help with Albany web maintenance when you need website updates.
• For an expanded digital marketing campaign, check out our Albany PPC ads management and Albany social media services to target a broader audience.

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